韩国首尔“诗画浙江-杭州亚运号”无降落飞行起航

The "poetry and painting Zhejiang Hangzhou Asian Games" in Seoul, South Korea set sail without landing

发布时间：2021-12-22 15:57 来源：浙江省文化和旅游厅 编辑：周祎

Release time: December 22, 2021 15:57 source: Zhejiang Provincial Department of culture and tourism editor: Zhou Yi

2021年是中韩两国政府共同确定的“中韩文化交流年”。12月18日，由浙江省文化和旅游厅主办，新华社新闻信息中心和韩国中央日报共同协办的“诗画浙江-杭州亚运会号”无降落包机飞行在韩国仁川举行。

2021 is the "year of cultural exchanges between China and South Korea" jointly determined by the governments of China and South Korea. On December 18, the no landing charter flight of "poetry and painting Zhejiang Hangzhou Asian Games", sponsored by Zhejiang Provincial Department of culture and tourism and co sponsored by Xinhua News Agency news information center and South Korea Central Daily, was held in Incheon, South Korea.

据悉，韩国50余家主流媒体及2500余家社交媒体对本次无降落飞行活动的曝光量超2000万次。韩国市民通过“想象中的浙江旅行”“浙江旅游回顾”“浙江文旅宣传”“杭州2022亚运宣传”等多元化的报名渠道，将自身过去的旅游经历和对“诗画浙江”的文化和旅游期待通过自媒体平台推介给周边的朋友，并号召大家一起参与。活动共收到4000余人报名，最终评选出280人分两批参加无降落飞行活动。

It is reported that more than 50 mainstream media and more than 2500 social media in South Korea have exposed more than 20 million times to this landing free flight. Through diversified registration channels such as "imaginary Zhejiang travel", "Zhejiang Tourism review", "Zhejiang culture and tourism publicity" and "Hangzhou 2022 Asian Games publicity", Korean citizens promote their past tourism experience and culture and tourism expectation of "poetry and painting Zhejiang" to surrounding friends through our media platform, and call on everyone to participate together. More than 4000 people signed up for the event, and 280 people were selected to participate in the no landing flight in two batches.

此外，本次活动依托韩国中央日报多媒体平台，在平面、网络社交媒体同步进行产品的宣传和推广，在韩国主流媒体上开展“美丽中国-诗画浙江号”产品宣传推广，扩大产品在韩国的影响力。韩国德威航空和新罗免税店也都针对本产品设计了宣传推广专页，利用旗下宣传渠道面向其主要顾客宣传推广“美丽中国-诗画浙江号”产品。

In addition, relying on the multimedia platform of South Korea's central daily, this activity carried out product publicity and promotion simultaneously in print and online social media, and carried out product publicity and promotion of "beautiful China - poetry and painting Zhejiang" on South Korea's mainstream media, so as to expand the influence of products in South Korea. Korea Dewei airlines and Xinluo duty-free store have also designed publicity and promotion pages for this product, and use their publicity channels to publicize and promote "beautiful China - poetry and painting Zhejiang" products to their main customers.

据介绍，无降落旅游是目前韩国市场在疫情防控期间推出的新产品形式，目的是让韩国消费者可以体验出境旅游的感觉。

It is reported that no landing tourism is a new product form launched by the Korean market during the epidemic prevention and control period. The purpose is to let Korean consumers experience the feeling of outbound tourism.