春节遇冬奥 旅游年味浓

The Spring Festival has a strong flavor in the Winter Olympic tourism year

2022年春节假期国内旅游出游2.51亿人次，国内旅游收入2891.98亿元

During the Spring Festival holiday in 2022, 251 million domestic tourists will travel, and the domestic tourism revenue will be 289.198 billion yuan

发布时间：2022-02-06 19:33 来源：文化和旅游部政府门户网站 编辑：李晓霞

Release time: February 6, 2022 19:33 source: Ministry of culture and tourism government portal editor: Li Xiaoxia

春节遇冬奥，旅游年味浓。根据文化和旅游部数据中心测算，2022年春节假期7天，全国国内旅游出游2.51亿人次，同比减少2.0%，按可比口径恢复至2019年春节假日同期的73.9%；实现国内旅游收入2891.98亿元，同比减少3.9%，恢复至2019年春节假日同期的56.3%。全国文化和旅游系统未发生重特大安全事故，假日市场总体安全平稳有序。

The spring festival meets the Winter Olympics, and the tourism year has a strong flavor. According to the calculation of the data center of the Ministry of culture and tourism, 251 million domestic tourists will travel during the seven-day Spring Festival holiday in 2022, a year-on-year decrease of 2.0%, which will return to 73.9% in the same period of the Spring Festival holiday in 2019 according to a comparable standard; The domestic tourism revenue reached 289.198 billion yuan, a year-on-year decrease of 3.9%, and recovered to 56.3% in the same period of the Spring Festival holiday in 2019. There were no major safety accidents in the national cultural and tourism system, and the holiday market was generally safe, stable and orderly.

文化和旅游部坚决贯彻落实党中央、国务院决策部署，统筹疫情防控和经济社会发展，全力做好文化和旅游假日市场各项工作，疫情防控措施严格，安全保障有力，市场秩序良好，产品供给丰富，服务质量稳步提升。各地在做好疫情防控和安全生产同时，加大文化和旅游产品、服务供给力度，丰富群众节日生活。春节假期，探亲访友、都市休闲、乡村度假、冰雪休闲成为市场主流，自驾旅游、家庭出游、小团定制、“研学+非遗”成为假日出游的主流模式，广大游客去郊区“包个小院儿过大年”、住民宿成为假日新宠。

The Ministry of culture and tourism has resolutely implemented the decisions and arrangements of the CPC Central Committee and the State Council, coordinated the epidemic prevention and control and economic and social development, and made every effort to do a good job in the cultural and tourism holiday market. The epidemic prevention and control measures are strict, the safety guarantee is strong, the market order is good, the product supply is abundant, and the service quality is steadily improved. While awesome prevention and control and safety in production, we should increase the supply of cultural and tourism products and services, and enrich the festival life of the masses. During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation and ice and snow leisure have become the mainstream of the market. Self driving tourism, family travel, small group customization, "research and study + intangible cultural heritage" have become the mainstream mode of holiday travel. Tourists go to the suburbs to "pack a small courtyard for the new year", and accommodation has become the new favorite of the holiday.

“周边游+深度游”模式凸显，近程旅游品质化、个性化趋势突出。数据显示，2022年春节假期，省内游、跨省游比例分别为78.3%、21.7%。近程自驾游、亲子游、主题公园游、冰雪游等短途休闲活动增量明显，在本地找“年味儿”成为越来越多人的过年选择。预约向导、周边精致露营、租车自驾本地游、精致旅拍等近程休闲活动提质升级，品质化、个性化产品更加契合春节出游需求。“民宿即目的地”“泡民宿汤池”成为假期家庭游、亲子游重要方式。独栋民宿受欢迎，“包个小院儿过大年”成为时尚。某民宿平台数据显示，2022年春节期间独栋民宿订单量比2021年春节上涨约56%。北京乡村民宿预订火爆，与2021年同比增长1.4倍，呈现“一房难求”态势。

The mode of "peripheral tour + in-depth Tour" is prominent, and the trend of short-range tourism quality and personalization is prominent. According to the data, during the Spring Festival holiday in 2022, the proportion of intra provincial tourism and inter provincial tourism is 78.3% and 21.7% respectively. Short distance leisure activities such as short-range self driving tour, parent-child tour, theme park tour and ice and snow tour have increased significantly. Finding "new year flavor" locally has become the choice of more and more people for the new year. The quality of short-range leisure activities such as appointment guide, surrounding exquisite camping, car rental and self driving local travel, exquisite travel photography and so on are improved and upgraded, and the quality and personalized products are more in line with the needs of Spring Festival travel. "B & B is the destination" and "soaking in B & B Tangchi" have become an important way of family travel and parent-child travel during holidays. Single family B & B is popular, "including a small courtyard for the new year" has become a fashion. According to the data of a B & B platform, the order volume of single family B & B during the Spring Festival in 2022 is about 56% higher than that during the Spring Festival in 2021. Beijing's rural home stay bookings are booming, with a year-on-year increase of 1.4 times compared with 2021, showing a trend of "one room is difficult to find".

冰雪旅游热度提升，成为春节假日旅游的新亮点。在冬奥热情持续高涨的带动下，以冰雪项目为主的冰雪游成为虎年春节假期的时尚新潮玩法。北京、辽宁、吉林、浙江、四川、新疆等14条春节假期冰雪主题体育旅游精品线路发布，带热周边滑雪、温泉、非遗、研学、美食、酒店等业态。河北滦平金山岭滑雪场、黑龙江哈尔滨冰雪大世界、安徽天柱山滑雪场等景区人气较旺。湖北神农架将冰雪旅游与运动、节日、民宿相结合，打造了“滑雪+赏雪+过大年+住民宿”的组合产品。河南焦作云台山景区于除夕当日恢复开园，吸引大批游客前往“家门口”的滑雪场感受冰雪旅游的乐趣。

The popularity of ice and snow tourism has increased and become a new highlight of Spring Festival holiday tourism. Driven by the continuous upsurge of enthusiasm for the Winter Olympics, ice and snow tourism dominated by ice and snow projects has become a fashionable way to play during the Spring Festival holiday in the year of the tiger. Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other 14 ice and snow themed sports tourism boutique routes during the Spring Festival holiday were released, with hot surrounding ski, hot spring, intangible cultural heritage, research and study, food, hotel and other business forms. Hebei Luanping Jinshanling ski resort, Heilongjiang Harbin Ice and snow world, Anhui Tianzhu Mountain Ski Resort and other scenic spots are popular. Hubei Shennongjia combines ice and snow tourism with sports, festivals and accommodation to create a combined product of "skiing + snow watching + Spring Festival + accommodation". Yuntai Mountain scenic spot in Jiaozuo, Henan Province resumed its opening on New Year's Eve, attracting a large number of tourists to the ski resort at the "door of home" to experience the fun of ice and snow tourism.

传统民俗文化有机融入春节活动，文化迎春氛围浓厚。各地张灯结彩，扮靓古村古镇，年画、春联、窗花、庙会、龙舞、狮舞等年俗元素营造浓浓“年味”，寺庙祈福、非遗体验、民俗拜年等活动深受游客欢迎。三星堆文物上央视春晚掀起博物馆旅游热潮，“博物馆里过大年”逐步成熟并形成品牌。皖北乡村市集轮番上演精彩节目，淮南寿县大鼓、宿州泗县泗州戏、太和狮子灯等表演，吸引众多周边游客。福建各地围绕“福”文化开展了精彩纷呈的主题活动。

Traditional folk culture is organically integrated into the spring festival activities, with a strong cultural spring festival atmosphere. The ancient villages and towns are decorated with lanterns and decorations. New Year paintings, Spring Festival couplets, window flowers, temple fairs, dragon dance, lion dance and other New Year customs elements create a strong "new year flavor". Temple blessing, intangible cultural heritage experience, folk New Year greetings and other activities are deeply welcomed by tourists. On Sanxingdui cultural relics, the CCTV Spring Festival Gala set off an upsurge of museum tourism, "Celebrating the new year in the museum" gradually matured and formed a brand. The rural market in Northern Anhui staged wonderful programs in turn, including Huainan Shouxian drum, Suzhou Sixian Sizhou opera, Taihe lion lantern and other performances, attracting many surrounding tourists. All parts of Fujian have carried out wonderful thematic activities around the "blessing" culture.

数字技术丰富文化和旅游体验，智慧旅游建设成效进一步显现。各级文化和旅游部门积极开展云展览、云春晚、云讲座、云演艺等丰富多彩的线上文化服务活动。陕西推出“云享文化·健康过年”线上文旅惠民活动。济南组织开展“云赏泉城 云游济南”系列线上活动。河北、山西、上海、江苏、贵州、云南等地强化智慧旅游技术应用，方便游客通过景区官方微信公众号和OTA平台，一站式获取预约、限流、疫情防控、管理服务等信息，利用大数据引导游客错峰出游，实现科学管控、智慧限流。

Digital technology enriches cultural and tourism experience, and the construction of smart tourism has further achieved results. Cultural and tourism departments at all levels actively carry out rich and colorful online cultural service activities such as cloud exhibition, cloud Spring Festival Gala, cloud lecture and cloud performance. Shaanxi launched the "cloud culture · healthy Chinese New Year" online cultural tourism activity to benefit the people. Jinan organized and carried out a series of online activities of "cloud appreciation of spring city and cloud tour of Jinan". Hebei, Shanxi, Shanghai, Jiangsu, Guizhou and Yunnan strengthen the application of Intelligent Tourism technology, so that tourists can get information on booking, current limiting, epidemic prevention and control, management services through the official account of WeChat public and OTA platform.