Meet in Shanghai invite to see the world
发布时间：2020-11-18 09:34 来源：中国旅游报 编辑：杨倩
09:34, November 18, 2020 source: China Tourism News Editor: Yang Qian
The beautiful scenery is embroidered with a needle and thread, and the cultural charm is fully displayed in the mountain and water. China International Tourism Fair 2020 (hereinafter referred to as the "Tourism Fair") was held in Shanghai from November 16 to 18, attracting more than 1500 tourism institutions from more than 50 countries and regions as well as 31 provinces, autonomous regions and cities in China to participate in the fair online and offline. With the beautiful vision of developing culture and tourism, expanding opening up, increasing employment, stimulating consumption and boosting economic and social development, the exhibitors went to the grand gathering of "cultural tourism integration, poetry meets the distance".
During the three-day exhibition, the exhibition and transaction of both offline and online platforms enabled new cultural and tourism resources and new products at home and abroad to be displayed from multiple angles and in an all-round way. Exhibitors were fully benefited from product promotion, brand promotion, professional negotiation and online trading.
Culture + tourism highlights the integration of culture and Tourism
"Creativity lights up a good life." Walking into the theme exhibition hall of the Ministry of culture and tourism, a young girl in traditional Miao costumes is making a live webcast. She focuses her mobile phone lens on the exquisite embroidered sachets on the exhibition stand. "Please see, this sachet is made of the unique Miao silk show. The Dragon Boat totem on the sachet implies good luck and peace." The girl's name is Tai JUANJUAN. She comes from Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture. She is the inheritor of intangible cultural heritage of Miao embroidery at the county level.
Tai JUANJUAN introduced that Changtan village of Taijiang county is a help point for creative projects going to the countryside by the Resource Development Department of the Ministry of culture and tourism. Driven by professional forces, they independently designed a series of cultural and creative products. This time, they brought some excellent works to the tourism fair, hoping to let more people understand the cultural and tourism resources and products of Changtan village.
Highlighting the concept of cultural tourism integration is a highlight of this tourism fair. "One belt, one road, the East Asian cultural capital" and "ASEAN exhibition area" are set up by the international exchange and Cooperation Bureau of the Ministry of culture and tourism. The Industrial Development Division set up a "key area for the exhibition of international cooperation in the area of tourism and tourism", and the Resource Development Division set up a "quality cultural and creative exhibition area".
The Palace Museum, the National Museum, the National Library of China and the Chinese Art Museum exhibited their "online celebrities" products on their own booths. The Palace Museum brings cultural and creative products to celebrate the auspicious and new year in 2021. Cultural and creative jewelry from the National Museum of China has become a hot seller. The China Art Museum displays copies of its collections. The National Library of China allows exhibitors to experience immersive reading brought by 5g reading tree.
The exhibitors also brought cultural and creative tourism products and routes. The exhibition booths of Jilin, Gansu, Shaanxi and other provinces and cities have exhibition areas for intangible cultural heritage handicrafts and cultural and creative products, displaying wonderful intangible cultural heritage skills and diversified cultural and creative products. Among them, the Jilin Pavilion highlights the theme of "warm and meet, come to Jilin to play snow in winter", and takes the border scenery of Tumen River and Yalu River and Korean ethnic customs as distinct features, bringing intangible cultural heritage food such as palace rice cake and Korean traditional folk music performance to the Tourism Fair.
Offline + online display and trading platform
Under the background of normalization of epidemic prevention and control, the tourism fair was held online and offline, effectively expanding its coverage and influence.
Cloud exhibition hall, cloud conference, cloud negotiation Even if they don't arrive at the scene, they can get to know the information of the exhibition hall and conduct business negotiation through its 360 degree panoramic dynamic display on the official website of the tourism fair.
Online, buyers and sellers can log in to the appointment negotiation system for appointment matching, and conduct one-to-one negotiation through video, voice and message. Offline, exhibitors at home and abroad made wonderful appearances, held face-to-face business talks, held tourism product promotion meetings and signed contracts.
When entering the Xinjiang exhibition stand, the reporter seems to step into a white castle. Guli abulimu, member of the Party group and deputy director of the Department of culture and tourism of Xinjiang Uygur Autonomous Region, said that during the tourism fair, they focused on promoting winter tourism products, launching 10 winter boutique tourism routes and various new ways of playing.
Nowadays, self driving tour is popular among tourists. "Although Changdu is not a popular tourist destination in Tibet, it is the first stop for self driving tourists from Sichuan and Yunnan. We have brought five boutique routes, including adventure tour and hiking tour, hoping to attract more senior players to visit Introduction to the staff of Changdu Tourism Development Bureau of Tibet Autonomous Region.
Pre sale second kill, interactive display, wonderful performance The exhibition area of tourism enterprises is also splendid, and enterprises such as China Tourism Group, OCT Group and China International Airlines Co., Ltd. have shown their own characteristics.
With the theme of "new China travel service, new journey, starting again with the world", China Tourism Group has organized seven business units to launch various activities according to their business characteristics, including the marketing interaction of tourism products and the welfare activities of China Travel Hotels.
Entering the Air China Pavilion, the reporter was instantly attracted by the delicious food, cakes and drinks. According to the staff of the exhibition stand, Air China has launched special meals according to the characteristics of its own routes, showing the stories behind the meals, and providing "air wine cellar" service and four seasons health tea for some passengers.
Domestic + International looking forward to market recovery
The Tourism Fair is not only a grand event for countries around the world to display high-quality resources and expand tourism exchanges and cooperation, but also a positive signal to the global culture and tourism industry for tourism recovery.
Affected by the novel coronavirus pneumonia, there are not many international exhibitors at the Expo, but still attracted the participation of tourism organizations in Korea, Japan, Spain and Morocco. International exhibitors from more than 30 countries and regions are exhibiting, trading and negotiating online.
The China ASEAN center has set up special booths to answer on-the-spot consultation on ASEAN tourism, and to discuss with people from all walks of life to deepen China ASEAN tourism cooperation. The atmosphere was warm and active, and Chinese tourists expressed their full expectation for the trip to ASEAN.
At the Moroccan booth with Islamic architectural art style, the staff said that Morocco has been receiving international tourists since October this year. This time, they have brought more popular routes and products to Chinese tourists, and have reached cooperation with some travel agents. "We plan to attract more Chinese tourists with more favorable prices and high-quality products after the resumption of outbound tourism business in China."
"Nowadays, Chinese tourists have a strong interest in health tourism, so we show the related tourism products and routes." The head of the Shanghai Office of the Korea Tourism Development Agency said that the Republic of Korea has organized 12 regional representatives to come to the tourism fair.
"We hope to reach a series of cooperation with domestic travel agents to launch destinations that are not well known to Chinese tourists but are rich in tourism resources. Now, we have reached cooperation with some OTA platforms in China to carry out online resource product promotion and so on. " South Korea JiangYuanDao in Shanghai Tourism Promotion Office Director Gao Junyan said.
Sun season group, a European short-distance holiday company that has been in China for four years, participated in the Tourism Fair for the first time. Michelle Yili, CEO of the group's Chinese joint venture, said that at present, the group has 16 projects under development and construction in China. During the tourism fair, they brought two kinds of family tourism featured holiday products, namely "solar season vitality camp" and "sun season parent-child camp". "We are very optimistic about China's tourism market and hope to know more friends and achieve more cooperation through the platform of the tourism fair, so as to contribute to the recovery of global tourism and exchanges and cooperation." (Wang Wei)