Global launching ceremony of "happy Spring Festival" in 2021
The opening ceremony of Dahua Spring Festival's large-scale media activities was held in Beijing
发布时间：2021-02-04 18:20 来源：文化和旅游部政府门户网站 编辑：马思伟
Time: 2021-02-04 18:20 source: Ministry of culture and tourism government portal editor: Ma Siwei
On February 4, the global launching ceremony of "happy Spring Festival" in 2021 and the opening ceremony of "Dahua Spring Festival" large-scale media integration activity were held in Beijing Tianqiao Art Center. Hu Heping, Minister of culture and tourism, and Shen Haixiong, director of China Central Radio and television station, jointly launched the global activity of "happy Spring Festival" in 2021.
Hu Heping said in his speech that in recent years, the "happy Spring Festival" activities have spread all over the world and become a platform for China and friends from all over the world to celebrate traditional festivals, share Chinese culture and have a good time together. Novel coronavirus pneumonia has been affected by the new crown pneumonia epidemic in the past year. Cultural exchanges and cultural exchanges between China and other countries have never been interrupted. Various cross-border and cross regional online cultural and tourism exchanges have been splendor. The "happy Spring Festival" in 2021 will mainly meet the global audience online, bringing the auspicious festival atmosphere and new year's blessings to more parts of the world. Mutual learning among civilizations is the humanistic basis for building a community of shared future for mankind, a bridge for enhancing friendship among people of all countries, and an important driving force for promoting the progress of human civilization and world peace and development. It is hoped that the "happy Spring Festival" activity will further promote international cultural and tourism exchanges and make new efforts to deepen friendship among countries.
Shen Haixiong said in his speech that through such a window as the Spring Festival, we can not only feel the life force of the 5000 year old civilization, but also feel the common feelings and common value pursuit of human civilization - Praying for health, happiness and peace. It is hoped that through the "happy Spring Festival" activity, we can convey good wishes to the people of the world, enhance the international community's understanding of China, and build a bridge of friendship between Chinese and foreign cultural exchanges. It is also hoped that through China's excellent cultural products, all countries in the world will be more deeply aware that the concept of community of human destiny is not only a value orientation, but also a realistic choice and urgent call.
At the launching ceremony, the Chinese opera and dance theater, the Central National Orchestra, the Chinese dragon rhyme Kung Fu troupe and artists from the United States, Cameroon, Ukraine and other countries jointly brought percussion music and dance "dragon drum rhyme" and a concert with the theme of "home and everything" and the clue of "four seasons" to send Spring Festival blessings to audiences around the world. It is reported that the 2021 "happy Spring Festival" activity will display folk customs and intangible cultural heritage activities rich in Spring Festival characteristics and reflecting the connotation of Chinese culture, rich and colorful cultural and tourism experience activities, as well as high-quality literary and artistic performances by famous Chinese and foreign artists through online means. The global audience can feel the strong flavor of the Chinese Spring Festival without leaving home. At the same time, from February 16 (the fifth day of the first month), the large-scale media activity of Dahua Spring Festival, jointly produced by China International Culture Group Co., Ltd. and CCTV, will be broadcast continuously for 10 times. Ten distinctive Chinese cities will be selected to explore and discover the diverse customs and rich flavor of the year. The Sino foreign cultural exchange center plans to launch online cultural tourism products with the theme of "cloud" performance, "cloud" exhibition, interactive experience, network live broadcast, etc.