旅微纪录片《四川大熊猫家园之旅》于近期推出





“月满中秋”中国地方特色文化之

"Full moon Mid Autumn Festival" of Chinese local culture


旅微纪录片《四川大熊猫家园之旅》于近期推出

The travel micro documentary "journey to Sichuan Giant Panda home" was launched recently


发布时间:2021-09-23 13:35 来源:中外文化交流中心 编辑:马思伟

Release time: September 23, 2021 13:35 source: China Foreign Cultural Exchange Center editor: Ma Siwei


经文化和旅游部批准,文化和旅游部国际交流与合作局指导,中外文化交流中心与四川省文化和旅游厅共同出品的《四川大熊猫家园之旅》,于9月16日借2021年“天涯共此时活动”全球品牌活动,在东京、巴黎、新加坡等海外50多家驻外文化和旅游机构的官方网站和脸书、推特、优兔、照片墙等新媒体平台,通过英、日、韩、法、西等6种语言进行推送。

With the approval of the Ministry of culture and tourism, guided by the Bureau of international exchange and cooperation of the Ministry of culture and tourism, and jointly produced by the China foreign cultural exchange center and the Department of culture and tourism of Sichuan Province, the "trip to Sichuan Giant Panda home" was held in Tokyo, Paris The official websites of more than 50 overseas cultural and tourism institutions such as Singapore and new media platforms such as Facebook, twitter, Youtu and photo wall are pushed in six languages, including English, Japanese, Korean, French and Spanish.


该片以“人文+旅游”的无国界视频叙事方式,走进中国文化和旅游资源大省——四川,展现其蕴含的独特的文化和旅游魅力。全球观众跟随熊猫“安逸”的脚步,感受四川大熊猫主题文化和旅游特色,分享天府之国健康、和谐、团圆、安逸的风土人情。

With the borderless video narrative of "humanities + tourism", the film enters Sichuan, a major province of Chinese culture and tourism resources, to show its unique cultural and tourism charm. Following the footsteps of "ease" of pandas, global audiences feel the theme culture and tourism characteristics of giant pandas in Sichuan, and share the local customs of the land of abundance, such as health, harmony, reunion and ease.


2021年“天涯共此时——中秋节”活动是继2020年之后第二次采用线上模式在全球举办,推出了“五洲同月”主题音乐会、《四川大熊猫家园之旅》、“新疆是个好地方”虚拟体验馆等10个主题项目,包含各类微短视频、作品海报、H5小程序等共计232项数字产品。

In 2021, "the end of the world at this time - Mid Autumn Festival" is the second time to be held globally in online mode after 2020. It launched 10 theme projects such as "five continents in the same month", Sichuan Giant Panda home tour and "Xinjiang is a good place" virtual experience Museum, including 232 digital products such as various micro short videos, work posters and H5 applets.


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