“新生活·新风尚·新年画”——我们的小康生活

主题美术创作征集展示活动启动

发布时间：2021-08-13 10:10 来源：文化和旅游部政府门户网站 编辑：杨倩

　　近日，“新生活·新风尚·新年画”——我们的小康生活主题美术创作征集展示活动（简称“活动”）正式启动。活动将于2021年7月至2022年3月在全国举办，广泛发动民间文艺家、非遗传承人、新文艺群体、群众文化工作者、业余美术爱好者，以及艺术院校师生、专业画家、设计师、插画家等专业美术工作者，创作征集展示一批讴歌中国共产党百年辉煌、描绘新时代人民小康生活新图景、展现新时代文明实践新成果、反映城乡融合发展新面貌、倡树文明健康新风尚的优秀民间美术作品，包括木版年画、新年画、农民画以及具有年画元素的插画创意设计作品等。

　　此次活动由中共中央宣传部文艺局、中央文明办一局、文化和旅游部公共服务司和中国民间文艺家协会共同主办，由文化和旅游部全国公共文化发展中心和中国文化传媒集团承办。

　　活动将采取层层发动、广泛征集和重点征集相结合，线上线下相结合的方式进行。活动通过国家公共文化云统筹线上征集，各省级文化和旅游厅（局）、中国民间文艺家协会、中国手艺网登录国家公共文化云（www.culturedc.cn）活动专栏，上传推荐作品电子版、作品申报表、授权书等相关材料（网上下载）。作品线上报送窗口于2021年9月10日开放，10月10日关闭。征集原作采用申报和授权方式，保障作者合法权益，做好著作权保护等工作。

　　活动将在线上线下展览展示，2022年春节期间，将在北京举办“新生活·新风尚·新年画”——我们的小康生活主题美术作品展暨“赏年画 过大年”春节群众文化活动，计划展示200余幅优秀作品并举办丰富多彩的春节群众文化活动，同时各地新时代文明实践中心集中展示优秀年画作品。2022年春节期间，在传统年画产地和主要流传地、中国民间文化艺术之乡等地举办活动专题巡展、联展，同时举办公益讲座、互动体验工坊、文创交流展示、美育进校园等文化活动。活动还将在线上举办“云上年画展”，分别在中国文明网、“学习强国”学习平台、国家公共文化云、央视频、中国手艺网等设置线上互动展示专题，通过“赏年画”“讲年画”“绘年画”“寻年画”“乐年画”等栏目，结合丰富的互动活动展示优秀作品。

　　据了解，2021年“新生活·新风尚·新年画”——我们的小康生活主题美术创作征集展示活动，在全国范围内共征集到1800余幅作品，遴选出230余幅作品进入互动展示阶段。春节期间，主题展览在首都博物馆举办，吸引4.22万人次参观，并赠出6000份年画衍生品。江苏桃花坞、天津杨柳青、山东杨家埠、河南宋都、河北武强、四川绵竹等区域联展同期开展，山东省文化馆举办专题巡演，国家公共文化云平台推出“云上年画展”。向基层发放年历、春联、福字等年画文创衍生品74.3万份，并走进工地、医院等，为就地过年的农民工、防疫人员、志愿者送去新春祝福。

"New life, new fashion and New Year Painting" -- our well-off life

Theme art creation solicitation and exhibition activities started

Release time: August 13, 2021 10:10 source: government portal of the Ministry of culture and tourism editor: Yang Qian

Recently, "new life · new fashion · New Year Painting" - our collection and exhibition of art creation with the theme of well-off life (hereinafter referred to as "activity") was officially launched. The event will be held nationwide from July 2021 to March 2022. It will widely mobilize folk artists, inheritors of intangible cultural heritage, new art groups, mass cultural workers, amateur art lovers, as well as teachers and students of art colleges, professional painters, designers, illustrators and other professional art workers to create, collect and display a number of works that eulogize the Centennial glory of the Communist Party of China Excellent folk art works depicting the new picture of people's well-off life in the new era, showing the new achievements of civilization practice in the new era, reflecting the new face of urban-rural integration and development, and advocating the new trend of civilization and health, including woodblock New Year pictures, New Year pictures, peasant paintings and illustrative creative design works with New Year picture elements.

The event was co sponsored by the literature and art Bureau of the Propaganda Department of the CPC Central Committee, the first Bureau of the central civilization office, the public service department of the Ministry of culture and tourism and the China Folk Writers and Artists Association, and undertaken by the national public culture development center of the Ministry of culture and tourism and China culture media group.

The activity will be launched at all levels, combined with extensive collection and key collection, and combined online and offline. The activity was collected online through the national public culture cloud. Provincial culture and tourism departments (bureaus), China Folk Artists Association and China Technology Network logged in the activity column of the national public culture cloud (www.culturedc. CN) and uploaded the electronic version of recommended works, work application form, authorization letter and other relevant materials (downloaded online). The online submission window of works was opened on September 10, 2021 and closed on October 10. The original works shall be collected by means of declaration and authorization, so as to protect the legitimate rights and interests of authors and do a good job in copyright protection.

The activity will be displayed online and offline. During the Spring Festival in 2022, we will hold "new life, new fashion and New Year Painting" - our well-off life theme art exhibition and the Spring Festival mass cultural activity of "appreciating New Year paintings over the new year". It is planned to display more than 200 excellent works and hold rich and colorful spring festival mass cultural activities, At the same time, excellent new year paintings are displayed in the new era civilization practice centers. During the Spring Festival in 2022, special tour exhibitions and joint exhibitions will be held in the places of origin and main circulation of traditional New Year pictures, the hometown of Chinese folk culture and art, as well as public welfare lectures, interactive experience workshops, cultural and creative exchange exhibitions, aesthetic education into the campus and other cultural activities. The activity will also hold an online "cloud painting exhibition" to set up online interactive display topics on China civilization network, "learning power" learning platform, national public culture cloud, central video, China technology network, etc., and display excellent works in combination with rich interactive activities through columns such as "appreciating New Year paintings", "talking about New Year paintings", "Painting New Year paintings", "looking for New Year paintings" and "Happy New Year paintings".

It is understood that in 2021, "new life, new fashion and New Year Painting" - our collection and exhibition activity of art creation with the theme of well-off life, more than 1800 works were collected nationwide, and more than 230 works were selected to enter the interactive exhibition stage. During the Spring Festival, the theme exhibition was held in the capital museum, attracting 42200 visitors and giving 6000 new year pictures. Regional joint exhibitions such as Taohuawu in Jiangsu, Yangliuqing in Tianjin, Yangjiabu in Shandong, Songdu in Henan, Wuqiang in Hebei and Mianzhu in Sichuan were held at the same time. The Shandong Provincial Culture Museum held a special tour, and the national public culture cloud platform launched the "cloud painting exhibition". 743000 copies of cultural and creative derivatives of New Year pictures such as calendars, Spring Festival couplets and Fu characters were distributed to the grass-roots level, and went to construction sites and hospitals to send new year blessings to migrant workers, epidemic prevention personnel and volunteers.