2022年全国“村晚”示范展示活动线上启动

In 2022, the national "village evening" demonstration exhibition activity will be launched online

发布时间：2021-12-30 19:45 来源：文化和旅游部政府门户网站 编辑：杨倩

Release time: December 30, 2021 19:45 source: government portal of the Ministry of culture and tourism editor: Yang Qian

12月30日，2022年全国“村晚”示范展示活动在国家公共文化云、央视频、新华网同步线上启动。文化和旅游部党组书记、部长胡和平，中央广播电视总台党组书记、台长兼总编辑慎海雄发表视频致辞。

On December 30, the national "village evening" demonstration exhibition in 2022 was launched on the national public culture cloud, central video and Xinhuanet. Hu Heping, Secretary of the Party group and Minister of the Ministry of culture and tourism, and Shen Haixiong, Secretary of the Party group, director and editor in chief of CCTV, delivered video speeches.

胡和平表示，2022年全国“村晚”示范展示活动，紧扣“欢乐过大年，喜迎冬奥会——我们的美好生活”，主题突出、特色鲜明、内容丰富，各地一体联动、线上线下融合，推出饱含浓浓中国味的“村晚”系列产品，开展充盈满满中国风的“接力展播”“新春大联欢”。各地文化和旅游部门要深入学习贯彻习近平新时代中国特色社会主义思想，特别是习近平总书记关于文化和旅游工作重要论述精神，加强组织领导，精心谋划实施，精准扎实做好疫情防控和安全保障工作，办出欢乐祥和、健康文明、精彩难忘的全国“村晚”示范展示活动。要引导广大文化文艺工作者深入生活、扎根人民，用更加鲜活的文艺作品、更加动人的艺术形象，真情讴歌在伟大的新时代人民群众的新风貌、新奋斗、新精神。

Hu Heping said that in 2022, the national "village evening" demonstration and exhibition activities will focus on "Celebrating the new year and welcoming the Winter Olympics - our better life", with prominent themes, distinctive features and rich content. All localities will integrate online and offline, and launch a series of "village evening" products full of Chinese flavor, Carry out "relay Exhibition" and "Spring Festival party" full of Chinese style. *** Wonderful and unforgettable national "village evening" demonstration and exhibition activities. We should guide the vast number of cultural and literary workers to go deep into life and take root in the people, and eulogize the people's new style, new struggle and new spirit in the great new era with more vivid literary and artistic works and more moving artistic images.

慎海雄表示，举办全国“村晚”示范展示活动，是贯彻落实习近平总书记关于“三农”工作重要指示精神的创新举措。活动生动展现了广大农村美丽迷人的壮丽气象，展现了中国老百姓自信富足的精气神儿。“村晚”关注的是乡土、承载的是乡音、凝聚的是乡情，在欢乐过大年、喜迎冬奥会的浓厚氛围里，2022年“村晚”活动更具特色。中央广播电视总台将进一步发挥“5G+4K/8K+AI”科技创新优势和44种语言融合传播优势，向海内外生动展示更多来自田间地头的特色文艺，展示更多美不胜收的中国乡间美景，把“村晚”活动办出特色、办出精彩，唱出丰收、舞出喜悦，凝聚起全面推进乡村振兴的磅礴力量。

*** The activity vividly displayed the beautiful and charming magnificent atmosphere of the vast rural areas and the self-confident and rich spirit of the Chinese people. "Village evening" focuses on the local, carries the local voice and condenses the local feelings. In the strong atmosphere of celebrating the new year and welcoming the Winter Olympic Games, the "village evening" activity in 2022 is more characteristic. China Central Radio and Television Corporation will give further play to the advantages of "5g + 4K / 8K + AI" scientific and technological innovation and the integration and communication of 44 languages, vividly display more characteristic literature and art from the fields at home and abroad, show more beautiful rural scenery in China, make the "village evening" activities distinctive and wonderful, sing a bumper harvest and dance joy, Gather the majestic force to comprehensively promote rural revitalization.

本次全国“村晚”示范展示活动由文化和旅游部公共服务司、文化和旅游部全国公共文化发展中心、中央广播电视总台视听新媒体中心共同主办，主题为“欢乐过大年·喜迎冬奥会——我们的美好生活”。活动分为启动预热、宣传推广、新春大联欢、总结回顾4个阶段，采取各地一体联动、线上线下融合的形式，通过乡村达人、好物推荐、乡村特色文旅、优秀文艺节目展播等多种载体，推出饱含浓浓中国味的“村晚”系列产品，开展充盈满满中国风的接力展播，展示各地新春大联欢的美好景象。

The national "village evening" demonstration exhibition was co sponsored by the public service department of the Ministry of culture and tourism, the national public culture development center of the Ministry of culture and tourism and the audio-visual new media center of China Central Radio and television. The theme is "Happy New Year · welcoming the Winter Olympics - our beautiful life". The activity is divided into four stages: warm-up, publicity and promotion, Spring Festival Gala and summary and review. In the form of local integration and online and offline integration, the "village evening" series products with strong Chinese flavor are launched through various carriers such as rural talent, good thing recommendation, rural characteristic cultural tourism and excellent literary and artistic program exhibition and broadcasting, and relay exhibition and broadcasting full of Chinese style are carried out, Display the beautiful scene of the Spring Festival Gala everywhere.