2022年“文化进万家——视频直播家乡年”启动

In 2022, "culture enters thousands of homes - video live home year" was launched

发布时间：2022-01-11 11:33 来源：中国旅游报 编辑：张静

Release time: 2022-01-11 11:33 source: China Tourism daily editor: Zhang Jing

1月10日，2022年“文化进万家——视频直播家乡年”启动仪式在北京首创咏园举行。文化和旅游部党组成员、副部长饶权出席仪式并宣布活动启动。

On January 10, the launching ceremony of "culture into thousands of homes - VIDEO LIVE hometown year" in 2022 was held in Beijing's first chanting garden. Rao Quan, member of the Party group and vice minister of the Ministry of culture and tourism, attended the ceremony and announced the launch of the event.

根据中共中央办公厅、国务院办公厅《关于做好2022年元旦春节期间有关工作的通知》精神，按照中央宣传部“我们的中国梦”——文化进万家活动统一部署，在当前新冠肺炎疫情防控形势下，由文化和旅游部非物质文化遗产司、中央网信办网络传播局主办，中国演出行业协会联合抖音、快手、B站、微博、酷狗等网络平台承办的“文化进万家——视频直播家乡年”活动于1月10日启动上线。活动以线上形式开展，将发动年俗非遗项目所在地区的非遗保护机构、保护单位和传承人，用镜头记录下年俗非遗传承活动，上传至各网络平台活动专区集中展播，并支持网友参与拍摄上传、互动交流。

China's novel coronavirus pneumonia is under the guidance of the Central Committee of the Communist Party of China and the general office of the State Council on the work of the new year's Spring Festival in 2022. According to the Central Propaganda Department's "China dream" - cultural activities in the 10000 families, under the current situation of new crown pneumonia epidemic prevention and control, it is sponsored by the Ministry of culture and tourism, the intangible cultural heritage division and the central Internet office. China tiktok Kwai, B, micro-blog, cool dog and other network platforms, "the culture enters the home -- video live year" campaign was launched in January 10th. The activity is carried out online. The intangible cultural heritage protection institutions, protection units and inheritors in the area where the annual customs intangible cultural heritage project is located will be launched to record the annual customs Intangible Cultural Heritage Inheritance activities with cameras, upload them to the activity area of each network platform for centralized exhibition and broadcasting, and support netizens to participate in shooting, uploading and interactive communication.

据了解，我国与春节、元宵节相关的国家级非遗代表性项目有200多项，如龙舞、狮舞、年画、剪纸、抬阁、灯会、庙会等。每年春节、元宵节也是全国各地社区、乡村开展非遗展示展演和民俗活动的重要时间节点。活动期间，各网络平台上线“视频直播家乡年”展播专区，并推出与“年文化”相关的话题、直播等活动。各省（区、市）均严格按照当地疫情防控要求，制定了本地区“文化进万家——视频直播家乡年”活动方案、活动疫情防控方案及应急预案。

It is understood that there are more than 200 national intangible cultural heritage representative projects related to the Spring Festival and the Lantern Festival in China, such as dragon dance, lion dance, New Year pictures, paper cutting, pavilion lifting, lamp fairs, temple fairs, etc. The annual Spring Festival and Lantern Festival are also important time nodes for communities and villages across the country to carry out intangible cultural heritage exhibition and folk activities. During the event, each network platform launched the "video live hometown year" exhibition area, and launched topics, live broadcasting and other activities related to the "year culture". All provinces (autonomous regions and municipalities) have formulated the activity plan, activity epidemic prevention and control plan and emergency plan of "culture into thousands of homes - VIDEO LIVE hometown year" in strict accordance with the local epidemic prevention and control requirements.

据介绍，2021年春节、元宵节期间，因为疫情影响，广大人民群众响应党和国家号召就地过年，文化和旅游部非物质文化遗产司联合中国演出行业协会和抖音、快手、微博、酷狗等网络平台举办了2021年“文化进万家——视频直播家乡年”活动。活动期间，6500余个非遗年俗短视频在网络平台集中展播，在符合疫情防控要求下举办的12场专场直播活动吸引了大量网友参与，文化和旅游部官方网站精选了61个优质短视频进行宣传推广，活动整体曝光量超3.7亿次。（黄高原）

China tiktok Kwai Chung, according to the introduction of the 2021 Spring Festival and Lantern Festival, the masses responded to the call of the party and the state for the lunar new year. The cultural and Tourism Department's Intangible Cultural Heritage Department, the Chinese performing Industry Association and the network platform such as jogsaw, micro-blog, cool dog and so on, organized the 2021 "culture into the 10000 homes - video live broadcast year" activities. During the event, more than 6500 Intangible Cultural Heritage Year customs short videos were intensively displayed on the network platform. The 12 special live broadcasting activities held in line with the requirements of epidemic prevention and control attracted a large number of netizens. The official website of the Ministry of culture and tourism selected 61 high-quality short videos for publicity and promotion, and the overall exposure of the event exceeded 370 million times. (Yellow Plateau)