时代背景：文化旅游是挖掘地方文化、完善旅游产业、促进经济结构调整、撬动地方经济腾飞的重要发展方向。

Background: cultural tourism is an important development direction to excavate local culture, improve tourism industry, promote economic restructuring, and leverage local economy.

文化旅游产业是一个跨行业的朝阳产业，在经济社会发展中有着至关重要的作用，不仅对经济结构调整、区域经济协调发展、扩大对外开放具有重要作用，而且是满足人民群众日益增长的文化需要、提高人民生活水平、构建和谐社会、实现全面协调可持续发展的重要途径。

Cultural tourism industry is a cross industry sunrise industry, which plays a vital role in the economic and social development. It not only plays an important role in the adjustment of economic structure, the coordinated development of regional economy and the expansion of opening to the outside world, but also meets the growing cultural needs of the people, improves people's living standards, builds a harmonious society It is an important way to achieve comprehensive, coordinated and sustainable development.

世界文联通讯处：5月26日，武陵山文旅发展联盟第一次会员大会在重庆武隆仙女山举行。记者从会上获悉，重庆武陵山脉的9个区县将正式联手，将武陵山打造成全国知名的生态民俗文化旅游目的地。

Communication Office of the World Federation of literary, art and Tourism: on May 26, the first general meeting of the Wulingshan culture and tourism development alliance was held in Xiannushan, Wulong, Chongqing. The reporter learned from the meeting that nine districts and counties of Wuling Mountain in Chongqing will officially join hands to build Wuling mountain into a national famous ecological folk culture tourism destination.

武陵山文旅发展联盟理事会议现场

Wulingshan culture and Tourism Development Alliance Council meeting

据悉，武隆、黔江、秀山、彭水、酉阳、石柱、涪陵、丰都、忠县9个区县，10余个部门以及企业代表作为联盟理事会成员，将充分发挥各区县文化旅游资源优势、特色，将武陵山自然山水和生态民俗等文化旅游要素资源进行跨区域配置、整合与优化，精心组织旅游线路和产品组合，打造整体形象，实现跨行政区联动，促进武陵山区域合作发展，形成规模更大、结构更佳、等级更高的文化旅游产业。

It is reported that nine districts and counties, including Wulong, Qianjiang, Xiushan, Pengshui, Youyang, Shizhu, Fuling, Fengdu and Zhongxian, and more than 10 departments and enterprise representatives, as members of the Council of the alliance, will give full play to the advantages and characteristics of cultural tourism resources in each district and county, and carry out cross regional allocation, integration and optimization of Wuling Mountain natural landscape, ecological folk custom and other cultural tourism elements resources, We should carefully organize tourism routes and product mix, create an overall image, realize cross administrative linkage, promote the regional cooperation and development of Wuling Mountain, and form a cultural tourism industry with larger scale, better structure and higher level.

根据联盟章程，联盟的主要任务有6项，分别是共商发展规划、共建重大项目、共享发展资源、共推文旅品牌、共同招商引资、共创发展氛围。

According to the articles of association of the alliance, the main tasks of the alliance are to discuss development plans, jointly build major projects, share development resources, jointly promote culture and tourism brands, jointly attract investment and create development atmosphere.

武陵山文旅发展联盟第一次会员大会现场

The first general meeting of Wuling culture and Tourism Development Alliance

共建重大项目，将打破行政界线，建立武陵文旅重大项目库、企业库、资源库，促进跨区域文化和旅游项目建设。争取重大项目政府启动资金和生态补偿基金，并带动企业更大规模的投入。加强交通等基础设施建设，提高区域内旅游内部通达性，包括旅游者到达景点的便利程度、交通工具的舒适度等。联合武陵山区有意愿的地方政府、企事业单位等开发生态旅游项目，跨行政区域打造自然风光、历史古迹、独特建筑群落及文化节庆活动。

The joint construction of major projects will break the administrative boundaries, establish a library of major cultural and tourism projects, enterprises and resources in Wuling, and promote the construction of cross regional cultural and tourism projects. Strive for government start-up funds and ecological compensation funds for major projects, and drive enterprises to invest on a larger scale. Strengthen the construction of transportation and other infrastructure, improve the internal accessibility of tourism in the region, including the convenience of tourists to the scenic spots, the comfort of transportation, etc. We will develop eco-tourism projects with willing local governments, enterprises and institutions in Wuling mountain area to create natural scenery, historical sites, unique architectural communities and cultural festivals across administrative regions.

共享发展资源，将深耕文化资源。加强与武陵山区有意愿的地方政府、企事业单位等合作，充分挖掘区域内土家族苗族文化、巴渝文化、非遗文化、红色文化等文化资源，打造文化产业园区，培育一批传统工艺和民俗特产，推进文旅演艺节目提质升级，带动文创、旅游、演艺、娱乐、研学等领域融合发展，形成区域特色民俗体验、展会节庆等文旅融合产品。

Sharing development resources will deepen the cultivation of cultural resources. Strengthen cooperation with willing local governments, enterprises and institutions in Wuling mountain area, fully tap cultural resources such as Tujia Miao culture, Bayu culture, intangible cultural heritage culture and red culture in the area, build cultural industrial park, cultivate a number of traditional crafts and folk products, promote the upgrading of cultural and tourism performance programs, and drive cultural innovation, tourism, performance, entertainment, tourism and tourism Research and other areas of integrated development, the formation of regional characteristics of folk experience, exhibitions, festivals and other cultural tourism integration products.

共推文旅品牌，将打造精品线路。以武陵山丰富的文化旅游资源为基础，打造亲水体验游、山地休闲游、民俗研学游、古镇观光游等旅游产品。以乌江航道、渝湘高速公路、沪渝高速、319国道、渝湘高铁、渝怀铁路、渝利铁路、飞机航线为干线，将武陵山区域旅游景区与长江三峡黄金旅游带进行有机“串联”，策划打造出多条精品线路。

Jointly promote the culture and tourism brand, and create a high-quality line. Based on the rich cultural tourism resources of Wuling Mountain, we will create tourism products such as hydrophilic experience tour, mountain leisure tour, folk custom research tour and ancient town sightseeing tour. Taking Wujiang waterway, Chongqing Hunan Expressway, Shanghai Chongqing Expressway, 319 National Highway, Chongqing Hunan high speed railway, Chongqing Huaihua railway, Chongqing Lishui railway and airplane route as trunk lines, Wuling Mountain regional tourism scenic spot is organically "connected" with the Yangtze Three Gorges Golden Tourism Belt, and a number of excellent routes are planned and created.

共同招商引资，将建立完善重点招商项目库，搭建招商引资平台，力促重大项目签约落地，共同打造文化产业园区、培育市场主体。针对区域文化产业孵化器和园区建设落后，文旅市场主体数量少、规模小的实际，每年至少培育或提升一个县域文旅IP，招商引进20家以上文化旅游企业，其中规模以上企业1-2家，真正帮建1个文旅企业孵化器和文化产业园区等等。

To jointly attract investment, we will establish and improve the library of key investment projects, build a platform for investment promotion, promote the signing of major projects, jointly build a cultural industrial park and cultivate market players. In view of the fact that the construction of regional cultural industry incubators and parks is backward, the number of cultural tourism market players is small and the scale is small, at least one county cultural tourism ip should be cultivated or promoted every year, more than 20 cultural tourism enterprises should be introduced, including 1-2 Enterprises above the scale, and a cultural tourism enterprise incubator and cultural industry park should be built.

共创发展氛围，将提升服务质量。建立联合执法、投诉处理合作机制，共同维护武陵山良好的旅游市场秩序；完善人才队伍体系，引进高素质文旅融合人才；组织区域内旅游从业人员培训，开展旅游服务技能大赛，切实提高旅游从业人员的服务能力；推出区域内居民景区门票免费或优惠政策，营造武陵山文化和旅游融合发展的良好氛围。

To create a development atmosphere together will improve the service quality. Establish the cooperation mechanism of joint law enforcement and complaint handling, and jointly maintain the good tourism market order of Wuling Mountain; Improve the talent team system and introduce high-quality cultural and tourism talents; Organize the training of tourism practitioners in the region, carry out tourism service skills competition, and effectively improve the service ability of tourism practitioners; Free tickets or preferential policies will be introduced to create a good atmosphere for the integrated development of Wuling culture and tourism.

名词索引：

Index of terms:

武陵山（脉）或武陵山区，盘踞湖北、湖南、重庆、贵州四省市的交界地带，属云贵高原云雾山的东延部分，山系呈东北-西南延伸，弧顶突向北西，新华夏构造带之隆起。

Wuling Mountain (vein) or Wuling mountain area, located at the junction of Hubei, Hunan, Chongqing and Guizhou provinces, is the East extension of Yunwu Mountain in Yunnan Guizhou Plateau. The mountain system extends from northeast to southwest, and the arc top protrudes northwestward, which is the uplift of Neocathaysian tectonic belt.

武陵山（山脉或山系）海拔在1000米左右，峰顶保持着一定平坦面，山体形态呈现出顶平，坡陡，谷深的特点，最高峰凤凰山海拔2572米，位于贵州省铜仁地区江口县（湖南境内最高壶瓶山海拔2098.7米，位于湖南省西北部的石门县境内，与湖北省的鹤峰、五峰两县交界）。武陵山脉山原土地地貌发育自关向南分为3支，武陵山和重庆永川的石笋山颇有渊源，江津的石笋山因铁拐李修道和发现红宝石而闻名遐迩。

Wuling Mountain (mountain range or mountain system) is about 1000 meters above sea level. The peak maintains a certain flat surface. The mountain shape presents the characteristics of flat top, steep slope and deep valley. The highest peak, Fenghuang mountain, is 2572 meters above sea level, located in Jiangkou County, Tongren Prefecture, Guizhou Province (Huping mountain, the highest mountain in Hunan Province, is 2098.7 meters above sea level, located in Shimen County, northwest of Hunan Province, and similar to Hefeng mountain, Huping mountain in Hubei Province) Wufeng is the junction of the two counties. Wuling Mountain is divided into three branches from Guannan to the south. Wuling Mountain is closely related to Yongchuan's stalagmite mountain in Chongqing. Jiangjin's stalagmite mountain is famous for Tieguai, Li xiudao and the discovery of ruby.