文化和旅游部拟结合建党百年和冬奥会主题推出系列活动和产品线路

The Ministry of culture and tourism plans to launch a series of activities and product lines in combination with the centennial of the founding of the Communist Party of China and the theme of the Winter Olympic Games

发布时间：2020-12-25 08:45 来源：中国旅游报 编辑：杨倩

Issue time: 2020-12-25 08:45 source: China Tourism daily editor: Yang Qian

12月23日，记者从国务院新闻办公室举行的新闻发布会上获悉，文化和旅游部将深入贯彻党的十九届五中全会精神、中央经济工作会议精神，结合“十四五”规划，抓好顶层设计，推进旅游业高质量发展。结合2021年建党百年和2022年北京冬奥会主题，抓重点、出精品，推进红色旅游、冰雪旅游等发展，推进国家文化公园建设。

On December 23, the reporter learned from a press conference held by the Information Office of the State Council that the Ministry of culture and tourism will thoroughly implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee and the spirit of the central economic work conference, pay attention to the top-level design and promote the high-quality development of tourism in combination with the "14th five year plan". Combining with the theme of the centenary of the founding of the Communist Party of China in 2021 and the Beijing Winter Olympic Games in 2022, we should focus on the key points and produce high-quality products, promote the development of red tourism, ice and snow tourism, and promote the construction of national cultural park.

2021年是党和国家发展历史上重要的一年。据介绍，文化和旅游部将结合建党百年主题，进一步弘扬社会主义核心价值观，通过发展红色旅游，不断深化文化和旅游融合发展。计划开展传承红色基因、弘扬革命传统的系列活动。如以党旗高高飘扬为主题，策划“重走初心路”红色精神传承活动，推出“辉煌的历程”建党百年百条红色旅游精品线路；以“心中的旗帜”为主题，举办第三届全国红色故事讲解员大赛；开展红色创意产品征集展示活动，举办“百年百艺 薪火相传”中国传统工艺邀请展。

2021 is an important year in the development history of the party and the country. According to reports, the Ministry of culture and tourism will further promote the socialist core values in combination with the Centennial theme of the founding of the party, and continuously deepen the integration of culture and tourism through the development of red tourism. It is planned to carry out a series of activities to inherit the red gene and carry forward the revolutionary tradition. For example, with the theme of the party flag flying high, we plan the red spirit inheritance activity of "returning to the original road" and launch the "glorious history" of the party's 100 years of red tourism boutique routes; with the theme of "banner in the heart", we hold the third National Red story announcer competition; we carry out the red creative product collection and exhibition activities and hold the "100 years of art" The traditional Chinese craft Exhibition "from generation to generation".

文化和旅游部将进一步统筹推进旅游业供给侧结构性改革和需求侧管理。一方面，立足高质量发展，通过高质量供给引领和创造旅游新需求，优化产品结构，促进旅游业转型升级，推出诸如国家级旅游度假区之类的优质供给。另一方面，立足大众旅游发展，丰富大众旅游产品和线路，适应多样化旅游需求，培育旅游消费新热点，如推出新一批乡村旅游重点村镇、乡村旅游精品线路，推动体育旅游、研学旅游、康养旅游、休闲度假旅游等创新内容。

The Ministry of culture and tourism will further promote the supply side structural reform and demand side management of tourism. On the one hand, based on high-quality development, we should lead and create new tourism demand through high-quality supply, optimize the product structure, promote the transformation and upgrading of tourism industry, and launch high-quality supply such as national tourist resorts. On the other hand, based on the development of mass tourism, we should enrich mass tourism products and routes, adapt to diversified tourism needs, and cultivate new tourism consumption hot spots, such as launching a new batch of key Rural Tourism Villages and towns, rural tourism boutique routes, promoting sports tourism, research tourism, health tourism, leisure tourism and other innovative content.

文化和旅游部将与有关部门持续做好全国冰雪旅游宣传推广活动，拟推出一批冰雪旅游线路和冰雪旅游度假地。文化和旅游部还将借助互联网力量做好整合营销，宣传推广一批新兴旅游产品、旅游目的地，打造一批能够体现中华文化标识的旅游线路，助推文化和旅游市场恢复振兴，不断满足人民日益增长的美好生活需要。（沈啸）

The Ministry of culture and tourism, together with relevant departments, will continue to do a good job in the publicity and promotion of ice and snow tourism nationwide, and plan to launch a number of ice and snow tourism routes and resorts. The Ministry of culture and tourism will also do a good job in integrated marketing with the help of the Internet, promote a number of new tourism products and destinations, create a number of tourism routes that can reflect the Chinese cultural identity, boost the recovery and revitalization of the culture and tourism market, and constantly meet the people's growing needs for a better life. (Shen Xiao)