导语：日前，商务部、中央宣传部、税务总局、广电总局等17部门发布《关于支持国家文化出口基地高质量发展若干措施的通知》。

日前，商务部、中央宣传部、税务总局、广电总局等17部门发布《关于支持国家文化出口基地高质量发展若干措施的通知》。

通知指出，引导和支持基地积极参与中华优秀传统文化传承发展工程、文艺作品质量提升工程、文化产业数字化战略实施。加快发展新型文化企业、文化业态、文化消费模式，壮大数字创意、网络视听、数字出版、数字娱乐、线上演播等产业。

通知提到，支持基地加强与海外新媒体平台合作，积极拓展企业出海新通道，鼓励开办专属频道、专属栏目，利用点播分成、保底分成等方式拓展销售渠道。鼓励有条件的企业建设覆盖全球的新媒体平台，助推优质文化内容“走出去”。

文明因交流而多彩，文明因互鉴而丰富。文化交流是民心相通的桥梁，在国际交往中具有不可替代的作用。“一带一路”倡议提出8年来，中外文化交流工作成效显著，成果丰硕，以“一带一路”为主题的文化活动明显增多，品牌化趋势明显，在世界各个地区掀起了一波又一波的“中国热”。相信持续推进的“一带一路”建设会促进中外文化交流继续向深层次、全方位发展，为推动世界文明繁荣发展、构建人类命运共同体发挥重要作用。

世界文联简介  （点击了解）

Introduction to the World Federation of literary and art circles (click to learn)

世界文联将全力以赴，积极参与“一带一路”文化贸易与投资重点项目征集活动，培育一批重点文化企业和文化项目，推动世界文化产业蓬勃发展。

世界文化艺术界联合会（简称：世界文联)在英国注册（Company Number 10779848），由各国文化艺术界机构文化精英、艺术家自愿组成，以弘扬民族文化，促进世界各民族文化艺术融合、交流发展的国际机构和国际平台。

2007年5月，第一次世界各国文学艺术工作者代表大会召开，世界文化艺术界联合会成立；2017年4月27日至5月6日，世界各国文学艺术工作者第二次代表大会召开，决定将“世界文化艺术界联合会”并入“联合国健艺美文化产业总会”，成为一个下级机构。2020年1月2日，由联合国UNB文化产业总会主办的“世界文化艺术界联合会（简称世界文联）第三届文代会”在北京顺利召开，来自世界各地不同领域的300多位知名音乐家、舞蹈家、影视明星、企业家、教育家、美业大咖、收藏家欢聚一堂，共享盛会。

截至2021年11月12日，世界文联共有团体会员65个，50个为全球各国文艺家协会，15个产业行业文联；设有全球性的文艺奖项9个。世界文联官网实名制注册会员6433人，亚洲文联实名制注册会员7176人，东方丽人实名制注册会员1179人。

▲世界文联官网注册人数

Number of registrants on the official website of the World Federation of literary and Art Circles

▲亚洲文联官网注册人数

Number of registrants on the official website of Asian Federation of literary and Art Circles

▲东方丽人网官网注册人数

Number of registrants on the official website of Oriental beauty

联合国健艺美文化产业总会（简称：联合国健艺美总会，英文名全称：UNITED NATIONS HEALTH ARTS AND BEAUTY INDUSTRY ASSOCIATION, 简称：UNHABIA），2018年11月23日，经联合国经济及社会理事会批准成立的一家国际社会非政府组织，其总部设立在美国纽约联合国总部，它是由各国大健康产业界、文化艺术界、美丽产业界的专家和工作者自愿组成的全球性“健·艺·美”联合体，是以促进世界大健康产业界、文化艺术界、美丽产业界文化交流发展的国际机构和国际平台，是沟通世界各国家、各民族及广大健艺美文化工作者的重要纽带，是繁荣各国家、各民族大健康产业、文化艺术产业、美丽产业的中坚力量。

联合国健艺美文化产业总会简介 （点击了解）

Introduction to the World Federation of literary and art circles (click to learn)

　　以下是通知全文：

　　关于支持国家文化出口基地高质量发展若干措施的通知

　　一、健全共建机制

　　(一)建立基地建设定期协商机制，加强对基地工作的指导和支持，引导资本、技术、人才等向基地集聚。发挥对外文化贸易工作联系机制作用，指导基地加强体制机制、平台载体、公共服务、贸易方式、监管举措创新，加快培育市场主体、完善促进体系、健全统计制度，营造有利于对外文化贸易发展的政策环境。

　　(二)引导相关基地发挥与自贸试验片区重叠的优势，加大文化领域改革创新力度，发挥好改革开放试验田和排头兵作用。支持有条件的基地探索制度型开放路径，有序放宽相关限制措施，创新事中事后监管举措，支持将部分省级管理权限下放符合条件的基地，开展优化审批流程等方面改革试点。

　　(三)引导和支持基地积极参与中华优秀传统文化传承发展工程、文艺作品质量提升工程、文化产业数字化战略实施。指导基地加强非物质文化遗产保护传承弘扬，推动中华优秀传统文化的创造性转化、创新性发展。加快发展新型文化企业、文化业态、文化消费模式，壮大数字创意、网络视听、数字出版、数字娱乐、线上演播等产业，鼓励优秀传统文化产品、文化创意产品和影视剧、游戏等数字文化产品“走出去”。

　　(四)引导基地间加强交流合作，支持建立国家文化出口基地联席机制，定期举办文化出口基地论坛，分享基地建设创新成果和典型经验，条件成熟的及时面向全国推广。

　　(五)支持基地建立文化出口重点企业名录和重点项目库，建立重点企业联系制度，畅通基地所在省(区、市)相关部门与企业联系渠道，及时协调解决企业发展中遇到的问题和困难。积极支持、指导基地企业申报国家文化出口重点企业和重点项目。

　　二、完善财政支持政策

　　(六)统筹利用相关财政资金政策，支持基地完善公共服务体系，提升公共服务水平。

　　(七)鼓励基地与现有政府投资基金建立常态化联系机制，利用市场化方式为符合条件的文化贸易企业提供融资支持。

　　(八)积极支持基地内企业参加技术先进型服务企业认定，对经认定的技术先进型服务企业，减按15%税率缴纳企业所得税。

　　三、优化金融服务

　　(九)支持基地与所在省(区、市)银行等金融机构建立联系机制，共享基地文化出口重点企业和重点项目名录，在风险可控、商业可持续的前提下为文化企业“走出去”做好金融服务。

　　(十)鼓励金融机构积极发展符合文化贸易企业需求特点的信贷创新产品，开发应收账款质押贷款、订单贷款等基于产业链的融资创新产品，开展包括专利、商标、版权在内的无形资产质押贷款。鼓励金融机构通过出口买方信贷等方式支持符合条件的文化出口重点企业扩大出口。

　　(十一)更好发挥出口信用保险作用，创新合作模式，提高承保效率，提升理赔质量，为重点企业和重点项目提供个性化保险服务。支持有条件的基地复制“信保+担保”融资模式，以多种方式为文化企业融资提供增信支持，扩大对中小微文化贸易企业出口信贷投放。

　　(十二)支持企业开展跨境人民币结算业务。提升外汇管理便利化水平，逐步简化外汇收支手续，提高资金结算效率。

　　四、提升服务水平

　　(十三)数字化引领基地创新发展。基于5G、云计算服务平台和远程跨域合作等数字化手段，鼓励有条件的基地创建覆盖文化产品和服务全链条、全流程的云生产和服务体系，以数字技术推动基地文化产业和贸易升级。

　　(十四)支持基地建设广播影视线上交易平台、外向型版权交易中心等平台载体，建设各类公共服务平台，为企业提供国别政策、市场信息、法律服务、技术支撑、人才招聘、交易撮合等公共服务。

　　(十五)支持有条件的基地内海关特殊监管区域开展文物、文化艺术品保税仓储、展示、交易以及文物鉴定业务，实施进出境登记审核，在保税货物监管、仓储物流等方面给予通关便利，推动降低企业交易成本。

　　(十六)支持在具备条件的基地内海关特殊监管区域开展“两头在外”的数字内容加工业务，研究完善监管模式，鼓励企业为境外生产的影视、动漫、游戏等提供洗印、译制、配音、编辑、后期制作等服务。

　　(十七)加强基地人才培育体系建设。利用文化名家暨“四个一批”人才等重点工程，为基地培养文化贸易领域领军人物和专业人才。支持基地与高校深化合作，开展对外文化贸易人才培养培训。支持基地多渠道引进海外文化创意、国际营销等方面优秀人才。为在基地工作的外国人才及家属提供办理签证和居留许可便利。

　　(十八)支持基地充分利用各类语言服务平台载体，为对外文化贸易业务开展提供高质量语言服务，降低文化折扣，提升文化传播效果。

　　(十九)优化知识产权服务，为企业知识产权创造、运用、管理、保护等提供全链条服务，支持基地文化企业开展知识产权证券化试点，探索开展文化领域知识产权价值评估，支持企业加强涉外知识产权维权工作。

　　五、深化国际合作

　　(二十)将基地建设纳入文化领域多双边交流合作机制和服务贸易国际合作机制，充分利用自由贸易协定、政府间合作备忘录等，拓展对外文化贸易发展空间，为企业间务实合作搭建平台。

　　(二十一)鼓励基地设立海外文化贸易促进平台。支持企业在境外开展文化投资合作，建设国际营销网络和分支机构，扩大境外优质文化资产规模。

　　(二十二)支持基地利用中国国际服务贸易交易会、中国(深圳)国际文化产业博览交易会、中国国际版权博览会等展会，开展形式多样的文化贸易促进活动。组织企业参加重要国际性文化节展，扩大参展范围，提升参展水平，发挥“中国联合展台”、“中国展区”计划等平台作用，提升文化贸易品牌和企业形象。

　　(二十三)支持基地加强与海外新媒体平台合作，积极拓展企业出海新通道，鼓励开办专属频道、专属栏目，利用点播分成、保底分成等方式拓展销售渠道。鼓励有条件的企业建设覆盖全球的新媒体平台，助推优质文化内容“走出去”。

　　商务部、中央宣传部会同文化和旅游部、广电总局负责统筹基地布局规划、认定管理、政策协调等工作，定期开展基地综合评价，并根据评价结果对基地进行动态调整。各相关部门要依照职责分工，加强对基地建设的支持，推动政策落实落地。基地所在地各级人民政府要进一步发挥自主性和积极性，在财政、金融、人才等方面加大政策创新和支持力度。各基地要主动担当作为，积极开展先行先试，加快形成示范效应。基地发展中存在的新问题新情况，及时向商务部、中央宣传部、文化和旅游部、广电总局报告。

来源：中国商务部网站

英文直译

English literal translation

Committee and the State Administration of radio, film and television, the World Federation of literary and art circles will go all out

Civilizations are colorful because of exchanges and rich because of mutual learning. Cultural exchange is a bridge connecting the hearts of the people and plays an irreplaceable role in international exchanges. One belt, one road initiative has been one belt, one road and another 8 years ago. Cultural exchanges between China and foreign countries have made remarkable achievements and fruitful results. Cultural activities with the theme of "one belt and one road" have increased significantly, and the trend of branding has been obvious. I believe that the one belt, one road construction project will continue to promote cultural exchanges between China and foreign countries and develop in a deeper and all-round way. It will play an important role in promoting the development and prosperity of the world civilization and building the community of human destiny.

One belt, one road, will be actively involved in the "one belt" cultural trade and investment focus collection project, and will cultivate a number of key cultural enterprises and cultural projects to promote the vigorous development of the world cultural industry.

The World Federation of cultural and artistic circles (hereinafter referred to as the World Federation of literary and artistic circles), registered in the UK (company number 10779848), is composed of cultural elites and artists of cultural and artistic circles in various countries, which is an international institution and international platform to carry forward national culture and promote the integration, exchange and development of culture and art of all ethnic groups in the world.

In May 2007, the first Congress of literary and artistic workers around the world was held and the World Federation of cultural and artistic circles was established; from April 27 to May 6, 2017, the second congress of literary and artistic workers around the world was held and decided to merge the "World Federation of cultural and artistic circles" into the "United Nations Federation of health, art and beauty cultural industries" On January 2, 2020, the third cultural Congress of the World Federation of cultural and art circles (hereinafter referred to as the World Federation of literary and art circles) was hosted by the United Nations UNB Federation of cultural industries It was successfully held in Beijing. More than 300 well-known musicians, dancers, film and television stars, entrepreneurs, educators, American industry celebrities and collectors from all over the world gathered together to share the grand event.

As of November 12, 2021, the World Federation of literary and art circles has 65 group members, including 50 literary and art associations around the world, 15 industrial literary and art federations, and 9 global literary and Art Awards. There are 6433 registered members of the real name system on the official website of the World Federation of literary and art circles, 7176 registered members of the Asian Federation of literary and art circles, and 1179 registered members of the real name system of Oriental beauty.

United Nations health arts and Beauty Industry Association (hereinafter referred to as "United Nations health arts and beauty industry association") On November 23, 2018, an international non-governmental organization was established with the approval of the United Nations Economic and Social Council. Its headquarters is set up at the United Nations headquarters in New York. It is a global "health, art and beauty" voluntarily composed of experts and workers from major health industry, culture and art industry and beauty industry The consortium is an international organization and international platform to promote the cultural exchange and development of the world's health industry, culture and art industry and beauty industry. It is an important link to communicate with countries, nationalities and the majority of health, art and beauty cultural workers all over the world. It is the backbone to prosper the health industry, culture and art industry and beauty industry of all countries and nationalities.

Introduction: Recently, the Ministry of Commerce, the Central Propaganda Department, the State Administration of Taxation, the State Administration of radio, film and television and other 17 departments issued the notice on several measures to support the high-quality development of national cultural export bases.

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Recently, the Ministry of Commerce, the Central Propaganda Department, the State Administration of Taxation, the State Administration of radio, film and television and other 17 departments issued the notice on several measures to support the high-quality development of national cultural export bases.

The circular points out that it will guide and support the base to actively participate in the inheritance and development project of Chinese excellent traditional culture, the quality improvement project of literary and artistic works, and the implementation of the digitization strategy of cultural industry. It will accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns, and expand industries such as digital creativity, online audio-visual, digital publishing, digital entertainment and online broadcasting.

The notice mentioned that the support base will strengthen cooperation with overseas new media platforms, actively expand new channels for enterprises to go to sea, encourage the establishment of exclusive channels and columns, and expand sales channels by means of on-demand sharing and guaranteed sharing. Conditional enterprises are encouraged to build new media platforms covering the world and promote the "going out" of high-quality cultural content.

The following is the full text of the notice.

Notice on several measures to support the high-quality development of national cultural export bases

1、 Improve the co construction mechanism

(I) Establish a regular consultation mechanism for base construction, strengthen guidance and support for the work of the base, and guide the accumulation of capital, technology and talents to the base. Give play to the role of the contact mechanism for foreign cultural trade, guide the base to strengthen the innovation of institutional mechanisms, platform carriers, public services, trade methods and regulatory measures, accelerate the cultivation of market players, improve the promotion system and improve the statistical system To create a policy environment conducive to the development of foreign cultural trade.

(II) Guide relevant bases to give full play to their advantages of overlapping with pilot free trade areas, strengthen reform and innovation in the cultural field, and give full play to the role of experimental field and vanguard of reform and opening up. Support qualified bases to explore institutional opening-up paths, orderly relax relevant restrictive measures, innovate interim and post event supervision measures, and support the decentralization of some provincial management authorities to qualified bases for optimization Pilot reform in approval process and other aspects.

(III) Guide and support the base to actively participate in the inheritance and development project of Chinese excellent traditional culture, the quality improvement project of literary and artistic works, and the implementation of the digitization strategy of cultural industry. Guide the base to strengthen the protection, inheritance and promotion of intangible cultural heritage, promote the creative transformation and innovative development of Chinese excellent traditional culture, accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns, and strengthen Big digital creativity, online audio-visual, digital publishing, digital entertainment, online broadcasting and other industries encourage excellent traditional cultural products, cultural creative products, film and television dramas, games and other digital cultural products to "go global".

（4） Guide the bases to strengthen exchanges and cooperation, support the establishment of a joint mechanism of national cultural export bases, regularly hold cultural export base forums, share innovative achievements and typical experience in base construction, and timely promote them nationwide when conditions are ripe.

（5） Support the base to establish a directory of key cultural export enterprises and a database of key projects, establish a contact system for key enterprises, unblock the contact channels between relevant departments of the province (District, city) where the base is located and enterprises, and timely coordinate and solve the problems and difficulties encountered in the development of enterprises. Actively support and guide the base enterprises to apply for national key cultural export enterprises and key projects.

2、 Improve financial support policies

（6） Make overall use of relevant financial funds and policies to support the base to improve the public service system and improve the level of public services.

（7） Encourage the base to establish a normalized contact mechanism with existing government investment funds, and use market-oriented methods to provide financing support for qualified cultural trade enterprises.

（8） Actively support the enterprises in the base to participate in the identification of technologically advanced service enterprises, and pay the enterprise income tax at the reduced tax rate of 15% for the identified technologically advanced service enterprises.

3、 Optimize financial services

（9） Support the base to establish contact mechanism with provincial (District, municipal) banks and other financial institutions, share the list of key cultural export enterprises and key projects of the base, and provide financial services for cultural enterprises "going global" on the premise of controllable risk and sustainable business.

(x) Financial institutions are encouraged to actively develop innovative credit products that meet the needs of cultural trade enterprises, develop innovative financing products based on the industrial chain such as accounts receivable pledge loans and order loans, and carry out intangible asset pledge loans including patents, trademarks and copyrights. Financial institutions are encouraged to support the expansion of qualified key cultural export enterprises through export buyer's credit Big exit.

（11） We will give better play to the role of export credit insurance, innovate cooperation models, improve underwriting efficiency, improve claim settlement quality, and provide personalized insurance services for key enterprises and key projects. We will support conditional bases to replicate the "credit insurance + guarantee" financing model, provide credit enhancement support for cultural enterprise financing in various ways, and expand export credit to small, medium-sized and micro cultural trade enterprises.

（12） Support enterprises to carry out cross-border RMB settlement business. Improve the facilitation of foreign exchange management, gradually simplify the procedures of foreign exchange revenue and expenditure, and improve the efficiency of capital settlement.

4、 Improve service level

（13） Digitalization leads the innovative development of the base. Based on digital means such as 5g, cloud computing service platform and remote cross domain cooperation, we encourage qualified bases to create a cloud production and service system covering the whole chain and process of cultural products and services, and promote the upgrading of cultural industry and trade of the base with digital technology.

（14） Support the base to build platform carriers such as radio, film and television online trading platform and export-oriented copyright trading center, build various public service platforms, and provide enterprises with national policies, market information, legal services, technical support, talent recruitment, transaction matching and other public services.

（15） Support qualified areas under special supervision of the customs in the base to carry out bonded warehousing, exhibition, trading and Cultural Relics Identification of cultural relics and cultural works of art, implement entry and exit registration audit, facilitate customs clearance in bonded goods supervision, warehousing and logistics, and promote the reduction of enterprise transaction costs.

（16） Support the "two ends out" digital content processing business in the special customs supervision area of the base where conditions are met, study and improve the supervision mode, and encourage enterprises to provide services such as printing, translation, dubbing, editing and post production for films, animation and games produced abroad.

（17） Strengthen the construction of talent cultivation system in the base. Make use of cultural celebrities and "four groups" Talents and other key projects to cultivate leaders and professionals in the field of culture and trade for the base. Support the base to deepen cooperation with colleges and universities and carry out personnel training and training in foreign culture and trade. Support the base to introduce outstanding talents in overseas cultural creativity and international marketing through multiple channels. Provide convenience for foreign talents and their families working in the base to apply for visas and residence permits.

（18） The support base makes full use of various language service platform carriers to provide high-quality language services for the development of foreign cultural trade business, reduce cultural discounts and improve the effect of cultural communication.

（19） Optimize intellectual property services, provide full chain services for the creation, application, management and protection of enterprise intellectual property, support the cultural enterprises in the base to carry out the pilot of intellectual property securitization, explore and carry out the value evaluation of intellectual property in the cultural field, and support enterprises to strengthen the protection of foreign-related intellectual property rights.

5、 Deepen international cooperation

（20） Bring the base construction into the multi bilateral exchange and cooperation mechanism in the cultural field and the international cooperation mechanism in service trade, make full use of free trade agreements and intergovernmental cooperation memoranda, expand the development space of foreign cultural trade, and build a platform for practical cooperation among enterprises.

（21） Encourage the base to set up overseas cultural trade promotion platforms. Support enterprises to carry out cultural investment cooperation abroad, build international marketing networks and branches, and expand the scale of overseas high-quality cultural assets.

（22） Support the base to use exhibitions such as China International Trade in services Fair, China (Shenzhen) International Cultural Industry Expo and China International Copyright Expo to carry out various forms of cultural trade promotion activities. Organize enterprises to participate in important international cultural festivals and exhibitions, expand the scope of participation, improve the level of participation, and give full play to the "China joint booth" and "China exhibition area" Plan and other platforms to enhance the brand and corporate image of cultural trade.

（23） Support the base to strengthen cooperation with overseas new media platforms, actively expand new channels for enterprises to go to sea, encourage the establishment of exclusive channels and columns, and expand sales channels by means of on-demand sharing and guaranteed sharing. Encourage qualified enterprises to build new media platforms covering the world and promote the "going out" of high-quality cultural content.

The Ministry of Commerce, the Central Propaganda Department, together with the Ministry of culture and tourism and the State Administration of radio, film and television, are responsible for coordinating the layout planning, identification management and policy coordination of the base, regularly carrying out comprehensive evaluation of the base, and dynamically adjusting the base according to the evaluation results. All relevant departments should divide work according to their responsibilities, strengthen support for the base construction and promote the implementation of policies. People at all levels where the base is located The government should give further play to its autonomy and enthusiasm, and increase policy innovation and support in finance, finance and talents. All bases should take the initiative, actively carry out trials first, and accelerate the formation of demonstration effects. New problems and new situations existing in the development of the base should be reported to the Ministry of Commerce, the Central Propaganda Department, the Ministry of culture and tourism and the State Administration of radio, film and television in time.