明星经纪人，这个神秘的幕后角色，并非突然走向台前。

Star agent, this mysterious behind the scenes role, is not suddenly on the stage.

娱乐圈经纪人，也称文化经纪人，在国外大学里是传统专业，而在我国则刚刚起步。一名合格的文化经纪人，不仅需要懂媒体宣传和市场营销，还需要具备良好的艺术鉴赏能力、各种复杂活动的统筹安排能力，且须熟悉有关法律规章，善谈判、具说服力。

Entertainment industry broker, also known as cultural agent, is a traditional major in foreign universities, but it is just beginning in China. A qualified cultural broker should not only understand media publicity and marketing, but also have good artistic appreciation ability, overall arrangement ability of various complex activities, and be familiar with relevant laws and regulations, be good at negotiation and persuasion.

这显然不是一项轻松的工作。

It's obviously not a relaxed job.

在《我和我的经纪人》这档聚焦明星与经纪人工作日常的综艺节目开播之前，借助于万物皆可“曝光”的互联网，大众对于经纪人这一特殊职业并不陌生。他们是明星最亲密的伙伴，同时也是明星粉丝审视的对象，由于离聚光灯太近，稍有不慎便会卷入舆论风暴中。李易峰、吴亦凡、井柏然、宋茜、张艺兴等自带流量属性的一线明星背后的经纪人们，无不遭受过粉丝的讨伐。

Before the daily variety show "I and my agent" focuses on the work of stars and agents, the public is not unfamiliar with the special profession of broker with the help of the Internet, which can be "exposed" by all things. They are the closest partners of stars and the objects of the fans' examination. Because they are too close to the spotlight, they will be involved in the public opinion storm if they are slightly careless. Li Yifeng, Wu Yifan, jingbairan, Songxi, Zhang Yixing and other agents behind the first-line stars with traffic attributes have suffered from fans' grudge.

鉴于人才匮乏以及培训系统缺失，匹配不上娱乐行业的高速发展，经纪人这一行业，鱼龙混杂，人才参差不齐，再加上粉丝经济强势崛起，粉丝、艺人、经纪人三足鼎立，关系微妙，如何处理与明星的关系？如何处理与明星粉丝的关系？都是摆在经纪人眼前的难题。

In view of the lack of talents and the lack of training system, it can not match the rapid development of entertainment industry. The broker industry is mixed with each other, and the talents are uneven. In addition, the fan economy is strong, fans, artists and agents stand together. The relationship is delicate. How to deal with the relationship with stars? How to deal with the relationship with star fans? It's all the problems that are in front of the broker.

从21世纪初，掌握娱乐圈半壁江山的内地金牌经纪人“花姐”王京花，老一辈经纪人常继红、邱黎宽、陈家瑛，到如今叱咤风云的明星经纪人杨思维（杨天真）、贾士凯、李雪、黄斌，高速发展的娱乐产业里，经纪人阵营也呈现出新老交替的态势。唯一不变的是，真正能够翻云覆雨的顶级经纪人，仍旧屈指可数。

From the beginning of the 21st century, Wang Jinghua, the gold medal broker in the mainland, who has mastered half of the entertainment circle, has been constantly Jihong, qiulikuan and chenjiaying, and now the famous star agents yangzhixin (yangnai), Jiashikai, Li Xue and Huangbin have also shown a new and old alternating trend in the fast-growing entertainment industry. The only thing that remains unchanged is that the top brokers who can really turn the clouds and clouds are still in the minority.

有趣的是，这群一直站在风口浪尖的“少数派”，江湖上从来不缺少关于他们的传说。

Interestingly, the minority groups, who have been standing in the top of the storm, have never lacked legends about them in the Jianghu.

剑拔弩张“流量”派：杨思维、贾士凯

"Flow" School: Yang thought and Jiashikai

与其经营的明星艺人如出一辙，杨思维也拥有十分鲜明的性格标签。

As with the star artists, Yang thought also has a very distinct personality label.

这位野心勃勃，渴望颠覆行业的著名经纪人，还在中国传媒大学念导演专业时，就向金牌经纪人王京花毛遂自荐，成为橙天娱乐的一名实习生。这时候，经纪人行业的从业者还不足千人。

The ambitious, eager to subvert the industry, the famous agent, while studying director major at China University of media, introduced himself to gold medal agent Wang Jinghua, and became an intern in orange sky entertainment. At this time, the broker industry has less than a thousand practitioners.

在23岁那年，杨思维成为范冰冰工作室的一员。她了解粉丝心理，也很懂艺人的定位和营销方式。“范爷”，这个标签对颠覆范冰冰以往的形象起了尤为关键的作用，而杨思维，则是其中不容忽视的功臣。

At 23, Yang thought became a member of Fan Bingbing studio. She knows fans' psychology, and she also knows the position and marketing methods of artists“ Fan Ye, this label plays a key role in subverting Fan Bingbing's past image, and Yang thought is one of the most important officials.

杨思维

Yang thought

在和范冰冰并肩作战的6年时间里，杨思维创下了很多营销案例，而最为业界津津乐道的，是其危机公关的能力。2010年，一张发布会上递话筒的照片，被摄影记者写上王学圻、范冰冰亲密“牵手”的图片说明，加上一条匿名帖子煽风点火，引发王学圻、范冰冰新一轮绯闻。

In the six years of fighting with Fan Bingbing, Yang thought has created many marketing cases, and the most popular among the industry is his ability of crisis public relations. In 2010, a photo of the microphone delivered at the conference was illustrated by the photographer that Wang Xueqi and Fan Bingbing were close "holding hands" and an anonymous post incited the fire, which triggered a new round of gossip between wangxueqi and fanbingbing.

这一绯闻使得以杨思维为首的范冰冰宣传团队面临巨大挑战，杨思维连夜写下名为《可不可以放过他们》的告媒体公开信，便成功扭转了局面。字字珠玑、情真意切，喊出“这是底线，如果你们连王学圻老师这样的人都不放过，我们也不会放过你”，把范冰冰、王学圻塑造为受害者形象，搏得舆论同情。

This scandal has made Fan Bingbing, the propaganda team led by Yang thought, face a great challenge. Yang thought wrote a public letter called "can't let them go" overnight, and he successfully reversed the situation. With words and words, you are sincere and sincere, and shout out, "this is the bottom line. If you don't let go of such people as Mr. Wang Xueqi, we will not let you go", and shape Fan Bingbing and wangxueqi as the victims image and win public opinion sympathy.

在“范爷”星光璀璨的演艺道路上，杨思维是不容忽视的伙伴。然而在《人物》长报道《大明星背后的操盘手》一文中，杨思维这样形容与范冰冰的关系，“她是一个智商情商都很高的女性，如果没有遇到她，她一定还是现在光芒万丈的她，我却不一定是我，所以我也想去试试看，自己离开她到底能走去什么地方。”

In the starry Performing Arts Road of "Fan Ye", Yang thought is a partner that can not be ignored. However, in the article "the handyman behind the big star" by the long report of characters, Yang thought described the relationship with Fan Bingbing, "she is a woman with high intelligence and EQ. if she doesn't meet her, she must still be a woman with high intelligence and EQ. I don't have to be me, so I also want to try and see where she can go if I leave her."

2014年，29岁的杨思维，与陆垚，陈洁，陈嘉颖合伙成立了如今的壹心娱乐。明星营销、话题制造，为艺人立人设是她的强项，流量明星鹿晗就曾是她们最为得意的“作品”之一，“淑女的品格”陈数，vlog少女欧阳娜娜，阳光男孩白宇，敢爱敢恨张雨绮，文艺少女马思纯，她旗下每一位艺人，都有着鲜明的性格标签，为大众熟知。

In 2014, Yang thought, 29, and Lu Yao, Chen Jie and chenjiaying, jointly established the one heart entertainment today. Star Marketing, topic making, and setting up people for artists are her strengths. Lu Han, the flow star, has been one of their most proud "works", the number of "lady's character", ouyangnana, a vlog girl, a sunshine boy Bai Yu, who dare to love and hate Zhang Yuqi, and the literary girl, Ma Si Chun. Each artist under her banner has a distinctive personality label and is well known to the public.

然而就如杨思维在《我和我的经纪人》节目中所言，壹心娱乐并非资源型公司，这种格局局限，在其旗下艺人演绎路径和发展中，很快显现了出来。艺人不得不通过人设与话题制造保持热度，而在某种程度上，杨思维鲜明的性格标签，对其旗下明星的公众形象同时造成了反噬。大众知悉她擅长人设塑造，也因此对其艺人人设的真实性自动存疑。

However, as Yang thought said in my and my agent program, Yixin entertainment is not a resource-based company. This pattern is limited, which is quickly revealed in the way and development of artists' deduction. Artists have to maintain enthusiasm through the creation of personal design and topic manufacturing. To some extent, Yang thought has a distinctive personality label, which has also caused a negative impact on the public image of his star. The public knows that she is good at shaping the human design, and therefore, it is also a question of the authenticity of her artist's personal design.

和杨天真一样，杨洋、宋茜经纪人贾士凯，也常年身处风暴的中心。

Like Yang Nai, Yang Yang and Songxi's agent Jiashikai are also in the center of the storm all year round.

在正式成为经纪人之前，贾士凯混迹娱乐圈已有一段时日。入行之初，他曾在天娱传媒从事艺人相关工作。此后，他成为一名北漂，入职曾出品《泡沫之夏》《红佛女》等电视剧的老牌影视传媒机构东王文化，负责艺人经纪。接着，他跳槽到王菲经纪人邱黎宽打理的银鱼音乐，曾负责过那英、陈坤的演艺工作，随后又跳槽成为唐人影视的经纪总监。

Justika had been in the entertainment business for a while before he became a broker. At the beginning of his trip, he worked in the entertainment media for artists. Since then, he has become a veteran television and media organization, East Wang culture, who has produced "TV series of bubble summer" and "Red Buddha girl". Then he moved to the silver fish music managed by qiulikuan, Wang Fei's agent, who was responsible for the performance of Naying and Chen Kun, and then he became the director of the film and television agency of Tang Dynasty.

贾士凯最为外界熟知的身份，是前欢瑞世纪的副总裁兼经纪公司总经理，在这里，贾士凯参与了他制片人生涯中声量最大的作品《盗墓笔记》，并发掘了他经纪人职业生涯上最为重要的艺人杨洋。2015年，贾士凯带着杨洋、颖儿出走，创立悦凯娱乐。

Justika is the most well-known identity and vice president and general manager of the brokerage company of huanrui century. Here, Jiashikai participated in his most vocal work "Tomb theft notes" in his producer's career, and explored Yang Yang, the most important artist in his career. In 2015, Jiashikai took Yang Yang and Yinger to create YueKai entertainment.

贾士凯

Justika

此后，杨洋凭借电视剧《微微一笑很倾城》，人气再上一层楼，宋茜主演《结爱·千岁大人的初恋》演技首次获肯定，大众口碑成功实现逆转，悦凯娱乐扶摇直上。

Since then, Yang Yang, with the TV series "smile very much, is very popular and on the next floor". Songxi starred in "love · the first love of a thousand year old adults" was first affirmed, and the public praise was successfully reversed, and YueKai entertainment rose.

2018年，就在小爆款网剧《结爱·千岁大人的初恋》上线前夕，黄景瑜与宋茜两家粉丝起争执，愤怒的贾士凯发博控诉黄景瑜粉丝行径，连用6个感叹号，言辞激烈，招来围观，而就在这一周之前，贾士凯因为《全职高手》书粉诅咒杨洋，烧杨洋海报在微博上怒斥网络暴力。

In 2018, just before the launch of the small pop online drama "love first love for thousands of adults", Huang Jingyu and Songxi two fans argued. The angry Jiashikai blog sued Huang Jingyu's fans' behavior, and used six exclamations in a row. His words were fierce and attracted to watch. Just this week, Jiashikai cursed Yang Yang because of the book "Full-time Master", Yang Yang posters on microblog denounce cyber violence.

暴躁易怒，成为贾士凯的标签，也让部分粉丝对其业务能力存疑，“作为一个专业经纪人，在遇到网络暴力的时候，这样爆粗和骂街真的能解决问题吗”，将矛头直指贾士凯和其掌舵的悦凯娱乐。

Being irritable and irritable, it has become the label of Jiashikai, and some fans doubt their business ability. "Can it really solve the problem when you encounter network violence when you encounter internet violence?" and point the spearhead at jaskey and YueKai entertainment in charge of it.

连续两周站在风口浪尖，在此之后，贾士凯收敛不少。最新一条微博还停留在2018年6月16日，是一条悦凯娱乐与喜天影视、灵河文化联合推出新人练习生的招募计划宣传。

Standing at the top of the storm for two weeks in a row, Jiashikai converged a lot. The latest microblog is still on June 16th, 2018, and is a recruitment plan for new students jointly launched by YueKai entertainment, Xi Tian film and television, Linghe culture.

显然，创业之路是不会一帆风顺的。在电影《三生三世十里桃花》里杨洋表现惹争议，电视剧《武动乾坤》成绩不及预期后，杨洋减少曝光量，走向沉淀冷静期，这位在经纪人、制片人和影视公司CEO多重身份间游走的影视人，近期表现也低调了不少，或许正在酝酿下一个大招也未可知。

Obviously, the road to entrepreneurship will not be smooth. Yang Yang's performance in the movie "three lives, three generations, ten li peach blossom" is controversial. After the TV drama "Wu dynamic heaven and earth" has failed to achieve the expected results, Yang Yang reduces the exposure and goes to a period of settling down. The film and television man who travels among multiple identities of the agent, producer and CEO of the film and television company has also made a lot of low-key performance recently. Maybe the next big move is still unknown.

沉着冷静“资源”派：黄斌、曾嘉、李雪

Calm and calm "resource" School: Huangbin, Zeng Jia, Li Xue

与存在感极强的杨天真、贾士凯不同，一哥黄斌则显得低调许多。黄晓明、赵丽颖是其职业生涯中最为重要的两位艺人。

Unlike Yang Nai and Jia Shikai, who have strong sense of existence, Huangbin, a brother, appears to be a lot of low-key. Huang Xiaoming and zhaoliying are the two most important artists in their career.

用他的话来说，“我是因为碰到了黄晓明，才决定做经纪人，不是先想做经纪人，才想到找黄晓明。”离开华谊，与黄斌联盟的黄晓明，曾迎来一段事业小高峰。凭借《中国合伙人》成冬青一角，他一口气拿下金鸡、华表、金鹿、百花四座大奖，成为中国电影史上最年轻的影帝大满贯获得者。

In his words, "I decided to be a broker because I met Huang Xiaoming. I didn't want to be a broker first, but I wanted to find Huang." Huang Xiaoming, who left Huayi and joined Huangbin alliance, once ushered in a small career peak. With the help of "Chinese partner" as a part of the winter, he took four awards, namely Golden Chicken, Huabiao, golden deer and hundred flowers, and became the youngest Grand Slam winner in the history of Chinese film.

黄斌

Huang Bin

在与赵丽颖合作的两年里，黄斌助其在两个月内接下9个代言，且都是高端品牌，弥补了赵丽颖时尚方面的短板。而其演绎事业方面，电影与电视剧齐头并进，《乘风破浪》《西游记女儿国》与《楚乔传》《知否知否应是绿肥红瘦》都算是口碑与流量不错的作品。

In the two years of cooperation with zhaoliying, Huang Bin helped him to take over 9 spokesmen within two months, and they are all high-end brands, which make up for the short board of Zhao Liying's fashion. In terms of its deduction, films and TV plays are both good works of reputation and flow, such as taking advantage of the wind and breaking the waves, traveling to the west to the daughter country, Chu Qiao biography, knowing whether you know whether it should be green and thin.

黄斌的长处，不在于话题炒作，在艺人的演艺作品和时尚资源上下了不少硬功夫。

Huang Bin's strengths lie not in topic hype, but also hard work on artists' acting works and fashion resources.

不过他的野心显然不止步于经纪人。在成为黄晓明经纪人之前，他心中一直有个电影梦。2005年，还是记者的黄斌，被陈凯歌夫人陈红看中，挖来做了电影《无极》的宣传。之后他还担任了小成本电影《左右》《我的唐朝兄弟》等电影的制片人，还曾与导演陆川合作，担任了《南京！南京！》宣传营销总监。

But his ambition obviously doesn't stop at the broker. Before becoming Huang Xiaoming's agent, he had a movie dream in his heart. In 2005, Huangbin, a journalist, was watched by Chen Hong, wife Chen Kaige, and dug up to make the film "no pole" publicity. After that, he also served as a producer of small-cost films such as "left and right", "my brother of Tang Dynasty", and worked with director Lu Chuan to be "Nanjing!"! Nanjing Director of publicity and marketing.

他对电影似乎充满“执念”。让黄晓明备受群嘲的电影《何以笙箫默》，就出自黄斌之手。在这部电影中，黄斌是导演、出品人、制片人、宣传营销总监，影片质量不尽人意，豆瓣评分仅3.6，黄斌自己也承认，在一部电影中身兼数职，“确实也挺可笑的，违背了一些电影规律。”

He seems to be full of "obsession" with the film. Huang Xiaoming is the one who gets ridiculed by the group. The movie "why Sheng Xiao Mo" comes from Huang Bin. In this film, Huang Bin is the director, producer, producer, director of publicity and marketing. The quality of the film is unsatisfactory. The Douban score is only 3.6. Huang Bin himself admits that he has several roles in a film. "It is also ridiculous and violates some movie laws."

一孔之见，此前黄晓明称出演一些作品是在还“人情”，所言非虚。这部电影后，黄晓明与黄斌结束了合作关系，也是在那段时间，黄晓明和anglebaby完婚。而黄斌旗下另一位重要艺人赵丽颖，也是在步入婚姻的人生关卡上，结束了与黄斌的合作。

One hole view, before Huang Xiaoming said that some works are still "human feelings", said not false. After the film, Huang and Huangbin ended their partnership, and during that time, Huang and angelebaby were married. Another important artist, zhaoliying, also ends his cooperation with Huangbin at the marriage level.

经纪人曾嘉，则是“话题女王”杨幂背后的女人。

Zeng Jia, the agent, is the woman behind Yang power, the "topic Queen".

自2005年加入荣信达，就追随知名制作人、经纪人李小婉。她在荣信达带的第一个艺人，是知名演绎艺术家归亚蕾。4个月后，曾嘉正式成为周迅的经纪人，一直持续至周迅解约投奔华谊，周迅的《橘子红了》和《恋爱中的宝贝》就是在这个时期接下的作品，周迅离开后，曾嘉成为杨幂的经纪人。

Since joining RongXinDa in 2005, he has followed famous producer and agent Li Xiaowan. Her first artist in RongXinDa is guiyalei, a famous performing artist. After 4 months, Zeng Jia officially became Zhou Xun's agent, and continued to Zhou Xun's termination of his contract and went to Huayi. Zhou Xun's orange red and baby in love were the works that were taken over during this period. After Zhou Xun left, Zeng Jia became the agent of Yang power.

曾嘉

Zeng Jia

作为杨幂以及嘉行传媒背后的主要操盘手，在杨幂与荣信达约满后，她携助理赵若尧，与杨幂一起离开了荣信达。此后，三人在娱乐圈南征北战。

As the main player behind Yang power and Jiaxing media, after Yang power and RongXinDa were fully appointed, she left RongXinDa with her assistant Zhao ruoyao. Since then, the three men in the entertainment circle south to North War.

2009年1月，曾嘉跳槽至美亚娱乐担任艺人经纪部总监，2010年，杨幂也跟随曾嘉转至美亚。这时的美亚对于三人而言，更像一个短暂的栖息地，蜻蜓点水并未停留太久。2011年1月，曾嘉担任欢瑞世纪艺人经纪部总监，杨幂也开始了与欢瑞的蜜月期。

In january2009, Zeng Jia moved to Meiya entertainment as director of the entertainment agency department. In 2010, Yang power also followed Zeng Jia to Meiya. At this time, the Meiya is more like a short habitat for the three, and dragonflies do not stay for a long time. In January, 2011, Zeng Jia served as director of huanrui century artist agency department, and Yang power also began the honeymoon period with huanrui.

后来，曾嘉、赵若尧并找来合伙人李娟，成立了如今的嘉行传媒。在三人的方阵中，曾嘉担任董事长和总经理，制定大局方针；赵若尧担任副总经理，进行落地执行；李娟则担任董事兼投资总监，负责嘉行的资本业务。从2015年进入资本市场，嘉行传媒一直保持着飞速的脚步，2018年，其旗下艺人迪丽热巴、张彬彬、高伟光都实现了人气三级跳。

Later, Zeng Jia and zhaoruoyao and Li Juan, the partners, set up the Jiaxing media. In the three-person matrix, Zeng Jia served as chairman and general manager to formulate the overall policy; Zhao ruoyao is the deputy general manager and implements the implementation of the implementation; Li Juan is director and investment director, responsible for the capital business of Jiaxing bank. Since 2015, Jiaxing media has been keeping a rapid pace in entering the capital market. In 2018, its artists, diligeba, zhangbinbin and gaoweiguang, have achieved three-level popularity jump.

李冰冰有今天的成就，其妹妹李雪是幕后重要功臣。她被业内公认为最好的经纪人之一，师从金牌经纪人王京花。

Li Bingbing has made great achievements today. His sister Li Xue is an important official behind the scenes. She is recognized as one of the best brokers in the industry, and she is a gold broker, Wang Jinghua.

当年她在浙江的一家媒体工作，攒了一个月的探亲假来北京看望姐姐李冰冰，被王京花看中，成功劝说她改行当经纪人，一个月的探亲假结束，她回原单位提了辞职。

She worked in a media company in Zhejiang Province, saved a month of family visit leave to visit her sister Li Bingbing in Beijing. She was watched by wangjinghua. She successfully persuaded her to become a broker. After a month of family visit leave, she returned to the original unit and offered to resign.

她与李冰冰姐妹俩，互相帮助，也互相成就。由她一手操盘的李冰冰，不但是国内一线花旦，也因多次出演好莱坞电影，成为表现最抢眼的亚洲女演员之一。2018年，李雪将事业版图拓展至流量明星，与王俊凯牵手，野心勃勃的试图打开一扇新世纪大门。

She and Li Bingbing sisters help each other and achieve each other. Li Bingbing, who is the first-hand player in the market, has become one of the most prominent Asian Actresses because of her many Hollywood films. In 2018, Li Xue expanded his career to flow stars, and worked with Wang Junkai to open a new century door with great ambition.

蒸蒸日上“偶像”派：杜华、周昊、秦周懿

The "Idol" School: Duhua, zhouhao, Qin and Zhou Yi

2018年借着偶像养成的东风，练习生背后的操盘手被推至台前。

In 2018, with the help of the idol, the players behind the trainee were pushed to the front of the stage.

严格说来，龙丹妮并非经纪人。然而，在选秀领域翻云覆雨20年的龙丹妮，却是谈及偶像艺人经纪，无法忽视的一位。从《超级女生》到《明日之子》，作为行业内摸爬滚打过多年的老兵，龙丹妮对于偶像经济有着清晰的认知。从天娱传媒离职后，龙丹妮创办哇唧唧哇半年，就捧出了毛不易这种“丧文化”的代表、马伯骞这样的嘻哈潮男，以及荷兹这种二次元偶像。

Strictly speaking, Ronnie is not a broker. However, long Dany, who has been in the field of draft selection for 20 years, is one who can not be ignored when it comes to idol artists' brokers. From super girl to son of tomorrow, as a veteran in the industry for many years, londany has a clear understanding of idol economy. After leaving Tianyu media, longtanni founded Wah haw for half a year, and held the representative of Mao hard to lose culture, hip hop pop man like Ma boqian and the binary idol of Hez.

杜华

Du Hua

在操盘“偶像”的经纪人中，最惹人注目的，无疑是乐华娱乐的掌舵人杜华。作为2018年偶像养成系经纪公司中的最大赢家，其旗下女艺人孟美岐、吴宣仪，男艺人朱正廷、黄明昊、范丞丞成功晋级，成为《创造101》火箭少女和《偶像练习生》NINE PERCENT的成员。

Among the "Idol" agents in the game, the most striking is undoubtedly the leader of entertainment of Yuehua Du Hua. As the biggest winner in the brokerage company of idol formation in 2018, its female artists Meng Meiqi and Wu Xuanyi, male artists zhuzhengting, huangminghao and fan Chengcheng have successfully promoted to become members of "creating 101" rocket girl and "idol trainee" nine percent.

尽管在两档节目比赛结束后，杜华表现强势，与视频平台主办方之间产生巨大分歧，引发一系列动荡和纠纷，但不可否认的是，作为国内首批吃螃蟹的人，乐华娱乐为偶像养成初兴的娱乐市场输送了大量优质练习生。杜华也借此成功出圈，名声大振，登上了Vogue杂志内页。

Although after the two shows competition, Duhua has been strong in performance, and there are huge differences with the organizers of video platform, which leads to a series of turbulence and disputes. However, as the first batch of crabs in China, Lehua entertainment has lost a lot of high-quality trainees to the entertainment market where the idol has developed its infancy. Du Hua also made a success in this way, and gained a great reputation and made it on the inside page of vogue magazine.

同样赶上偶像经济好时候，走向台前的，还有坤音娱乐创始人秦周懿。毕业于中国人民大学，在英国伦敦攻读金融数学硕士的秦周懿，在BIGBANG伦敦演唱会粉丝狂热的氛围中，第一次发现了偶像经济的强烈存在感。

Also catch up with the idol economy, to the front of the stage, there is also Kun Yin entertainment founder Qin Zhou Yi. Qin Zhou Yi, who graduated from Renmin University of China and studied master of financial mathematics in London, UK, found the strong sense of idol economy for the first time in the enthusiasm of fans at the BigBang London concert.

她回国后，自己陆续拿出480万投身偶像经纪，公司耗费总投入70%用于培养艺人，终于在2018年借着偶像养成的热潮，成功推出坤音四子。在《偶像练习生》节目结束之后，坤音反应最快，最先宣布没能在九人团中出道的坤音四子，将以组合形式出道，并随后推出了新专辑《过敏》，如今，坤音四子仍旧维系着超高人气，在粉丝心理的把握上，秦周懿属于佼佼者。

After returning home, she successively put out 4.8 million idols to participate in idol brokers. The company spent 70% of her total investment on cultivating artists. Finally, in 2018, she successfully launched kunyin four children through the idol cultivation boom. After the "idol practice student" program, Kun Yin responded fastest. The first four sons who failed to make a way in the nine people group will be released in combination form, and then a new album "allergy" is launched. Now, Kun Yin Sizi still maintains a high popularity. In the grasp of fans' mind, Qin Zhou Yi is the best.

周昊

Zhouhao

同样因为“偶像经济”走到台前的，还有领誉传媒CEO周昊，其旗下艺人Sunnee是火箭少女成员。周昊18岁入行，打拼了14年，名气不大，但却是少有的被粉丝拉上热搜的明星老板，他甚至拥有自己的超话，从建立之初就以“黑”周昊为己任。

Also because of the "idol economy" to the front of the stage, there is also leading media CEO Zhou Hao, whose artist sunnee is a member of rocket girls. Zhouhao, 18, has been on the road for 14 years, and he has not been famous, but he is a rare star boss who has been attracted by fans. He even has his own super words. He has taken "black" Zhou Hao as his own duty since the beginning of his establishment.

拥有娱乐精神的周昊，对此不以为意。他这样评价自己：20岁的年纪，30岁的外貌，40岁的心态，回头看自己也曾经五毒俱全，报纸、杂志、广播、电视、网络都干过；恶贯满盈，娱乐、财经、民生、房产、教育都跑过；不务正业，演唱会、唱片、话剧、出版也都没落下。

Zhou Hao, who has the spirit of entertainment, doesn't take it seriously. He commented on himself in this way: 20 years old, 30-year-old appearance, 40 year old mentality, looking back at himself also had all kinds of poison, newspapers, magazines, radio, television, Internet have done; The people are full of evil, entertainment, finance and economics, people's livelihood, real estate and education have run away; Without business, concerts, records, plays and publishing have also declined.

小结

Summary

如今，那些习惯于在明星幕后“垂帘听政”的经纪人，不管是出于被动还是主动，请上了“桌面”。

Nowadays, those agents who are used to "listening to the government behind the scenes" of stars, whether they are passive or active, please go to the "table".

明星与经纪人的关系，从最开始以华谊为代表的保姆型经纪人，负责艺人影视综合商务各类工作，到明星自立门户成立工作室，再到公司绑定头部艺人，以合伙制进行资本运作，例如范冰冰之于唐德，吴秀波之于喜天，明星与经纪人两者间，共生共荣的关系愈加紧密。而不论两者间有多么亲密，经纪人的“自我”，一定会经历一段与“明星”的职业身份进行博弈的过程。

The relationship between stars and agents begins with the nanny type agent represented by Huayi, who is responsible for all kinds of work of artists' film and television comprehensive business, and then stars set up their own studios, and then companies bind leading artists to operate capital in partnership. For example, Fan Bingbing is to Tang De, Wu Xiubo is to Xitian, and between stars and agents, The relationship of symbiosis and common prosperity is getting closer and closer. No matter how close the two are, the agent's "self" will certainly experience a process of gaming with the "Star"'s professional identity.

《黑色丑闻》里，这样定义经纪人守则：建筑信赖关系，在本人同意的基础上，引导艺人发挥才能，这才是经纪人的职责。而如今，显然经纪人不甘退居次位，“自我”意识，愈发强烈。

In "black scandal", this is the definition of broker Code: building trust relationship, guiding artists to play their talents on the basis of my consent, which is the broker's responsibility. Now, it is obvious that the agent is unwilling to retreat to the second place, and the "self" consciousness is becoming more and more intense.

这对于明星而言，是一件好事吗？答案不得而知。眼下艺人竞争愈发激烈，职业经纪人的重要性也愈发凸显。如何为艺人挑选项目，进行合理职业规划，仍是经纪人必须面临的巨大挑战。

Is that a good thing for a star? The answer is not known. At present, the competition among artists is becoming more and more fierce, and the importance of professional brokers is becoming more and more prominent. How to choose projects for artists and make reasonable career planning is still a huge challenge for brokers.