一场关于网络直播与短视频的理事会在义乌顺利召开


2021年4月10日,中国电子商会网络直播与短视频专业委员会第二届一次理事会在义乌召开。

On April 10, 2021, the first session of the second session of the professional committee of webcast and short video of China electronic commerce chamber was held in Yiwu.


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中国电子商会网络直播与短视频专业委员会第二届一次理事会顺利召开

The first session of the Second Council of China Electronic Chamber of Commerce webcast and short video professional committee was successfully held


为进一步助推“电商直播+短视频”产业健康快速发展,中国电子商会联合各大MCN机构、直播基地和供应链企业的100多名从业代表及多个重要直播平台代表以及直播行业专家出席了大会。中国电子商会网络直播与短视频专业委员会是2018年发起成立的全国性社团组织,旨在规范网络直播和短视频行业,促进行业的良性发展。

In order to further promote the healthy and rapid development of "e-commerce live + short video" industry, more than 100 representatives from major MCN organizations, live broadcasting bases and supply chain enterprises, representatives from several important live broadcasting platforms and experts from live broadcasting industry attended the conference. China Electronic Chamber of Commerce webcast and short video professional committee is a national community organization founded in 2018, aiming to regulate the webcast and short video industry and promote the healthy development of the industry.


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从业代表积极发言

Representatives from the industry spoke actively


本次会议成功完成了新一届专委会的组建工作。此次理事会上,与会代表一致审议表决通过了新一届专委会的领导班子,选举中国电子商会秘书长彭李辉担任专委会理事长,中国电子商会互联网营销培训中心创始人阮焕晴担任秘书长,并选举1个常务副理事长单位,4个副理事单位。

The meeting successfully completed the establishment of the new special committee. At this Council meeting, the Representatives unanimously deliberated and voted on the leadership of the new special committee, electing Peng Lihui, Secretary General of China Electronic Commerce Association, as chairman of the special committee, Ruan Huanqing, founder of Internet marketing training center of China Electronic Commerce Association, as secretary general, and electing one executive vice chairman unit and four vice chairman units.


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会议全体表决

Plenary voting



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中国电子商会会长王宁颁发副理事长任命证书

Wang Ning, President of China Electronic Chamber of Commerce, issues appointment certificate of vice president


与会代表围绕行业发展形势及专委会如何开展好下一步工作积极踊跃发言,为专委会的发展献计献策。

The representatives at the meeting spoke actively and enthusiastically about the development situation of the industry and how to carry out the next work of the special committee, and made suggestions for the development of the special committee.


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中国电子商会秘书长兼网络直播与短视频专业委员会理事长彭李辉讲话

Speech by Peng Lihui, Secretary General of China Electronic Chamber of Commerce and chairman of webcast and short video professional committee


中国电子商会秘书长兼网络直播与短视频专业委员会理事长彭李辉在讲话中指出,为了更进一步规范行业发展,专委会要重点做好培训标准、互联网营销相关岗位就业标准、直播基地建设服务标准等工作,为会员企业提供明确参照依据。针对专委会下一步工作计划,秘书长阮焕晴指出,专委会将在直播电商行业与政府职能部门间的协调沟通,通过行业自律规范促进全国互联网电商直播及短视频行业健康有序发展。

Peng Lihui, Secretary General of China Electronic Chamber of Commerce and chairman of webcast and short video professional committee, pointed out in his speech that in order to further standardize the development of the industry, the special committee should focus on training standards, employment standards for Internet marketing related posts, and service standards for live broadcasting base construction, so as to provide a clear reference for member enterprises. In response to the next work plan of the special committee, Secretary General Ruan Huanqing pointed out that the special committee will coordinate and communicate between the live e-commerce industry and government functional departments, and promote the healthy and orderly development of the national Internet e-commerce live broadcast and short video industry through industry self-discipline.


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中国电子商会互联网营销培训中心创始人阮焕晴秘书长做工作报告

Work report by Ruan Huanqing, founder of Internet marketing training center of China Electronic Chamber of Commerce


专委会旨在解决全民互联网电商时代,中国企业、个人在以直播和短视频为工具进行社交和商务活动时的规范和信息流匹配问题;建立互联网营销行业的智能匹配平台,协助实现市场的供需对接;并制定行业标准,规范行业发展,建立全国短视频与直播人才评价认证体系,推动了直播行业生态建设,将发挥行业、政府、企业之间的桥梁作用,充分发挥协会资源整合优势,推动直播产业基地、网红孵化基地等项目建设,在创业孵化、产业资源联合等方面发挥积极推动作用。

The Special Committee aims to solve the problem of standardization and information flow matching of Chinese enterprises and individuals in social and business activities with live and short video as tools in the era of nationwide Internet e-commerce; establish an intelligent matching platform for the Internet marketing industry to help realize the docking of market supply and demand; formulate industry standards, standardize industry development, and establish a national short video and live talent evaluation system The certificate system has promoted the ecological construction of the live broadcasting industry. It will play a bridge role between the industry, the government and enterprises, give full play to the resource integration advantages of the association, promote the construction of live broadcasting industry base, wanghong incubation base and other projects, and play a positive role in business incubation and industrial resource combination.


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中国电子商会会长王宁会议总结

Summary of the meeting held by Wang Ning, President of China Electronic Chamber of Commerce


最后,中国电子商会会长王宁总结讲话,他指出专委会主要将围绕产业峰会打造、培训体系输出、人才培养就业、宣传渠道建设、行业合作促进、政策研究、标准制订、联合课题研究、技术平台赋能等方面开展工作。出同时对秘书处提出了工作期望,建立有效工作机制,充分发挥纽带作用,认真做好贯彻落实,以新思路、新动作、新举措,特别要从行业高端峰会、赛事活动、团体标准、人才培训等方面有所突破,有效推动网络直播与短视频产业向前发展!

Finally, Wang Ning, President of China Electronic Chamber of Commerce, summed up his speech. He pointed out that the special committee will mainly focus on the construction of industry summit, output of training system, personnel training and employment, construction of publicity channels, promotion of industry cooperation, policy research, standard formulation, joint subject research, technical platform empowerment, etc. At the same time, the secretary put forward work expectations for the Secretariat, established an effective working mechanism, gave full play to the role of ties, conscientiously implemented it, and made breakthroughs with new ideas, new actions and new measures, especially from high-end industry summit, events, group standards and talent training, so as to effectively promote the development of webcast and short video industry!


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