《新时代风采———中国行业领军人物访谈录》

《New era style: an interview with China's industry leaders》

成 昱 笔名龙一（旦正多智）

世界文化艺术界联盟亚洲书画协会副主席 、中华书法家协会名誉主席、 中国国画院副院长、 国务院国宾礼特供艺术家

Cheng Yu's pen name is long Yi (Dan Zheng duo Zhi), vice chairman of Asian calligraphy and Painting Association, World Federation of culture and art circles, honorary chairman of Chinese Calligraphers Association, vice president of Chinese Painting Academy, State Council guest of honor, special artist

挥笔成锦绣 泼墨出心图

A brilliant painting with a brush 

———访世界文化艺术界联盟亚洲书画协会副主席 中华书法家协会名誉主席、中国国画院副院长 国务院国宾礼特供艺术家成昱

-- Interview with Cheng Yu, vice chairman of Asian painting and Calligraphy Association, honorary chairman of Chinese Calligraphers Association, vice president of Chinese painting academy and state guest of the State Council

成昱，笔名龙一(旦正多智)，1964 年出生于甘肃定西，毕业于中央美院艺术专业。成昱长期从事美术教育与服装设计工作，他不仅是将个人头像注册为品牌商标的时装设计师，也是将中国书画艺术的元素与服饰模特文化相结合带上 T 型舞台的人。成昱目前担任中国国画院副院长、国际事务国务院国礼特供艺术家等职务，他的书法作品“龙！马！虎！象！”注册申请了知识版权，并作为国家名片收录中国邮票，限量珍藏版发行。2013 年，成昱荣获由世界华人协会、联合国艺术家协会授予的“世界华人艺术特殊贡献奖”，其艺术成就载入《世界名人大辞海》。除此之外，成昱也是一名优秀的演讲家，发表过多场动人心魄的演讲。

Cheng Yu, whose pen name is long Yi (Dan Zheng duo Zhi), was born in Dingxi, Gansu Province in 1964 and graduated from the art major of the Central Academy of fine arts. Cheng Yu has been engaged in art education and fashion design for a long time. He is not only a fashion designer who registers his personal portrait as a brand trademark, but also a person who brings the elements of Chinese painting and calligraphy art and fashion model culture to the T-stage. Cheng Yu is currently the vice president of the Chinese Academy of traditional Chinese painting and a special artist of the State Council for international affairs! horse! Tiger! Elephant Registered and applied for intellectual property rights, and as a national business card included in Chinese stamps, limited edition. In 2013, Cheng Yu won the "World Chinese art special contribution award" awarded by the world Chinese Association and the United Nations Artists Association, and her artistic achievements were recorded in the world celebrity dictionary. In addition, Cheng Yu is also an excellent speaker, who has delivered many soul stirring speeches.

美国著名的教育家、演讲家戴尔·卡耐基认为：“一个人的成功 15%取决于自身的知识和技术，85%取决于发表自己意见的能力和激发他人热情的能力。”发表意见与激发热情的最优方式就是进行演讲，通过冲破云霄的声音，传递积极的正能量。成昱是一名优秀的书法家，创作了无数幅游云惊龙、大气磅礴的作品，同时，他也努力构筑公众演讲平台，推动企业的进步与发展。“打开一亿人公众演说的总开关，让世界听到我们的声音！”这是成昱的宗旨和追求，他也一直为此而奋斗。 妙手丹青，描绘诗意生活笔走龙蛇，书写凌云壮志；妙笔生花，刻画壮美河山。书画艺术是我国传统艺术中的宝贵财富，在人们日常的文化生活中发挥着重要的作用。优秀的书画作品不仅让人眼前一亮，同时可 以洗涤心灵，提高人们的艺术涵养。成昱是一名优秀的书画家，他的作品大气磅礴，满含着他对生活的激情与热爱。 成昱，笔名龙一(旦正多智)，1964 年出生于中国书画之乡甘肃定西，是国家一级美术师，同时也是书法家、企业家。成昱的书法见长行草、魏 碑、大篆，对毛体书法的创作情有独钟，他曾发表诗集岁月如歌《我心中的诗》上、中、下三百首，出版《龙一书画集》。成昱的许多书画作品在国内获奖，部分作品被国内外友人及博物馆收藏，他被业界和媒体誉为文化艺术创作的探索者、书画艺术交流的活动家。2016 年，成昱的书法作品毛泽东词《沁园春·雪》、国画《旭日东升》被文化部中 国新长城组委会收录镌刻八达岭长城。 这些年来，成昱创作了许多幅栩栩如生的画 作。成昱的美术作品《岁月如歌》《黄河母亲》《穿越昆仑》《回家》《西北汉子》《我在泰山看日出》 获国家大展金奖、银奖。此外，成昱的 16 幅佳作被国家邮政作为 2015 年世界反法西斯战争胜利70 周年、建国 65 周年邮票全国发行。2017 年，迎 来中国共产党第十九次全国代表大会，成昱的“不忘初心、继续前进”“中国当代艺术家”、《匠心筑梦》等 20 幅书画作品被收入限量版珍藏邮册、作为国礼馈赠各国首脑，作品收藏联合国艺 馆。在书画领域，成昱获得了不小的成就。2009年，成昱的作品入编《建党 60 周年书画作品精 品集》。2010 年，成昱的书画作品收编《文艺百 年传世人物》。2011 年，成昱的作品入编《世界华人艺术领袖大师》。2013 年，成昱荣获由世界华人协会、联合国艺术家协会授予的世界华人 艺术特殊贡献奖。2018 年，成昱荣获“中国书画 艺术领军人物和功勋艺术大师”称号，被评为 人民艺术家。

Dale Carnegie, a famous American educator and speaker, believes that "15% of a person's success depends on his own knowledge and technology, and 85% on his ability to express his own opinions and stimulate others' enthusiasm." The best way to express opinions and stimulate enthusiasm is to make a speech, and pass on positive energy through the voice breaking through the sky. Cheng Yu is an excellent calligrapher, who has created numerous magnificent works. At the same time, he also strives to build a public speaking platform to promote the progress and development of the enterprise. "Turn on the main switch of 100 million people's public speeches, let the world hear our voice!" This is the purpose and pursuit of Cheng Yu, and he has been fighting for it. Skillful, depicting poetic life, writing dragon and snake, writing Lingyun ambition; skillful, depicting magnificent rivers and mountains. The art of calligraphy and painting is a valuable asset in our traditional art, which plays an important role in people's daily cultural life. Excellent calligraphy and painting works not only brighten people's eyes, but also can wash their hearts and improve people's artistic self-cultivation. Cheng Yu is an excellent calligrapher and painter. His works are magnificent and full of his passion and love for life. Cheng Yu, pseudonym Long Yi (Dan Zheng duo Zhi), was born in China in 1964 Dingxi, the hometown of Chinese painting and calligraphy, is a national first-class artist, calligrapher and entrepreneur. Cheng Yu's calligraphy is good at running grass, Wei stele and seal script. He has a special preference for the creation of Mao style calligraphy. He has published three hundred poems in my heart, including the first, the second and the third. He has also published the collection of longyi calligraphy and paintings. Many of Cheng Yu's calligraphy and painting works have won awards in China. Some of his works have been collected by friends and museums at home and abroad. He is praised by the industry and the media as an explorer of cultural and artistic creation and an activist of calligraphy and painting art exchange. In 2016, Cheng Yu's calligraphy works of Mao Zedong's Ci "Qinyuan spring · snow" and traditional Chinese painting "rising sun" were included by the Organizing Committee of the new great wall of China of the Ministry of culture and engraved with Badaling Great Wall. Over the years, Cheng Yu has created many vivid paintings. Cheng Yu's art works such as the song of the year and the moon, mother of the Yellow River, crossing Kunlun, going home, northwest man and I watch the sunrise at Mount Tai won gold and silver awards at the national exhibition. In addition, Cheng Yu's 16 masterpieces were issued by the state post as stamps for the 70th anniversary of the victory of the world anti fascist war and the 65th anniversary of the founding of the people's Republic of China in 2015. In 2017, the 19th National Congress of the Communist Party of China was ushered in. Cheng Yu's 20 calligraphy and painting works, such as "never forget the original intention and continue to move forward", "Chinese contemporary artists" and "building a dream with ingenuity", were included in the limited edition collection album and presented as a national gift to the heads of state of all countries. His works were collected in the United Nations national art museum. In the field of painting and calligraphy, Cheng Yu has made great achievements. In 2009, Cheng Yu's works were included in the collection of calligraphy and painting works for the 60th anniversary of the founding of the Communist Party of China. In 2010, Cheng Yu's calligraphy and painting works were collected as "the characters handed down from the generation of literature and art". In 2011, Cheng Yu's works were included in the world Chinese art leader master. In 2013, Cheng Yu won the world Chinese art special contribution award awarded by the world Chinese Association and the United Nations Artists Association. In 2018, Cheng Yu won the title of "leading figure and meritorious master of Chinese painting and calligraphy" and was rated as the people's artist.

激情发言  引领演讲风尚

Passionate speech, leading speech style

演讲，是一种直观得对广大听众产生影响的方式，比文字图片与影视作品，更深入人心、激发热情。一场成功的演讲，不仅是一种言语表达上的成功，更是一种精神的力量，因为它可以改变一个人、一个团队、一个民族的命运。优秀的演讲不仅要带动听众的情绪，更要体现出价值观。激情的言语可以鼓舞人心，但积极正面的价值观更能够提升一个人、一个团队、一个民族的素质，扬 起国家的希望之帆。 一次次出行，一场场峰会，成昱像行者、像 导师、像教练，走进城市，走进农村，走进企业，将 演说与产业构建、企业策划、人生规划深度结合 起来，用爱奉献慈善事业，用心诠释生命意义。成昱积极引导万千公众参与演说，成为演说家，进而形成公共演说庞大的阵容团队，他开创了公共 演说的一种新风尚、新潮流、新模式。

Speech is an intuitive way to influence the audience. It is more popular and enthusiastic than words, pictures and films. A successful speech is not only a kind of expression It is also a spiritual force, because it can change the fate of a person, a team and a nation. A good speech should not only drive the audience's emotions, but also embody their values. Passionate words can inspire people, but positive values can improve the quality of a person, a team and a nation, and raise the sail of hope of the country. Travel time after time, summit after summit, Cheng Yu, like a traveler, a mentor, a coach, goes into the city, into the countryside, and into the enterprise. He deeply combines the speech with the industrial construction, enterprise planning, and life planning, dedicates charity with love, and interprets the meaning of life with heart. Cheng Yu actively guided thousands of people to participate in public speech, became a speaker, and then formed a huge team of public speech. He created a new fashion, new trend and new mode of public speech.

多年来，成昱走进不同的地方与不同的企 业，发表了不同主题与不同风格的演讲。面对来 自中国各地的听众，成昱认真地准备演讲的稿 子，不断向听众分享心灵的鸡汤，让他们感悟文 化的意蕴，领略艺术的魅力，进而畅想人生美好 的前景。深入浅出的演说，感同身受的讲解，身临其境的示范，这位出色的演说大师，如春风化雨， 润物无声，总能让听众心生感动、茅塞顿开。

Over the years, Cheng Yu has gone into different places and enterprises and delivered speeches with different themes and styles. Facing the audience from all over China, Cheng Yu carefully prepared the speech manuscript, and constantly shared the chicken soup of the soul with the audience, so that they could understand the cultural connotation, appreciate the charm of art, and then imagine the bright future of life. Simple speech, sympathetic explanation, personal experience The demonstration of the scene, the outstanding speaker, such as the spring breeze and rain, moisten things silently, can always make the audience moved and enlightened.

从京城，到香港论坛，到济南之行，再到大洋彼岸。成昱演讲的所到之处，应者云集，他带动了 一批批爱心人士、企业大家、演说爱好者。成昱的演讲言辞，激动人心，感动了一批批回头浪子，也拯救了许多深陷困境的求助者。除此之外，成昱的演讲也解答了许多企业发展的难题，挽救了一批批濒危企业与萎靡产业。成昱的演讲散发了无穷的生机与活力！

From the capital, to the Hong Kong Forum, to Jinan, to the other side of the ocean. Where Cheng Yu's speech went, there were many people who responded to it. He led a group of people with love, business people and speech lovers. Cheng Yu's speech, exciting, moved a group of back prodigal, but also saved many people in deep trouble. In addition, Cheng Yu's speech also solved many problems in the development of enterprises and saved a number of endangered enterprises and depressed industries. Cheng Yu's speech radiated infinite vitality and vitality!

指点迷津，助力企业发展

Guide the maze and help the development of enterprises

随着“互联网+”时代的到来，中国企业进入 了“优胜劣汰”的白热化竞争阶段。传统经营、守旧经营与无特点的企业，将被市场无情淘汰，传统的经营模式已经不能试用于现代的企业。如何进行精准定位与创立品牌逐渐成了当代企业管 理的难题。 近年来，成昱与他的团队致力于做企业发展的教练，他们花费了不少时间与精力，对企业定 位与管理的问题进行了专门的研究，并通过演讲的方式传播这些经验。在日复一日的努力中，成昱也最终取得了不错的成果。 定位，是企业开山之笔，是企业战略的核心与方向。绘制心智地图，找到差异化概念，确立信息状、认知产品等运营配称、品牌故事的传播，高 端定位，战略经营，创意发展，是企业发展的致胜 之道。成昱的演讲把准了市场的脉搏，契合了企 业的发展与认知，也得到了企业家的由衷赞誉。 产品，是企业立身之本，是企业品牌的内涵 和形象。立足自身优势所长，瞄准市场各种需求， 找到需求“空白”，打造“爆品”，提升颜值，让人第 一眼认出是产品的名称与特点。成昱的演讲抓住了产品打造的奥妙，道出了企业家的心声，也赢 得了企业家一致的认可。

With the Internet plus China coming, Chinese enterprises have entered the stage of "white hot competition". Traditional management, conservative management and enterprises without characteristics will be eliminated by the market. The traditional business model can not be used in modern enterprises. How to accurately position and create a brand has gradually become a problem of contemporary enterprise management. In recent years, Cheng Yu and his team are committed to coaching the development of enterprises. They have spent a lot of time and energy on special research on the positioning and management of enterprises, and spread these experiences through speeches. In the efforts of day after day, Cheng Yu also finally achieved good results. Positioning is the beginning of an enterprise and the core and direction of its strategy. Drawing the mental map, finding the concept of differentiation, establishing the information, cognitive products and other operations, spreading the brand story, high-end positioning, strategic operation and creative development are the winning ways of enterprise development. Cheng Yu's speech is in line with the pulse of the market, the development and cognition of the enterprise, and has also been sincerely praised by entrepreneurs. Products are the foundation of an enterprise and the connotation and image of its brand. Based on our own advantages, we aim at various market demands, find the "blank" of demand, create "popular products", improve the appearance, and let people recognize the name and characteristics of products at first sight. Cheng Yu's speech grasped the mystery of product building, expressed the aspirations of entrepreneurs, and won the unanimous recognition of entrepreneurs.

营销，是企业的发展之策，是企业实施策略的模式和管理。构建合作平台，制造场景，跨界搭 拼销售，提升产品价值，吸引铁杆粉丝，企业才能 获得持续盈利的能力。成昱的演讲沟通了企业家 的逻辑思维，在企业家中产生了共鸣。

Marketing is the development strategy of an enterprise and the mode and management of its implementation strategy. Only by building cooperation platform, manufacturing scene, cross-border joint sales, enhancing product value and attracting die hard fans, can enterprises obtain sustainable profitability. Cheng Yu's speech communicated the logical thinking of entrepreneurs and resonated with them.

成昱的演讲让众多企业人陷入沉思，也为企 业的发展之路指明了方向。目前，成昱力推两个 落地，即“私董会+特训营”。成昱的演讲在企业与在高层论坛上传秘籍、谈营销和讲价值，刷新了企业家们传统的认知，催生了企业互联网时代的 新理念，并推动更多企业走向了健康的发展之路。除此之外，成昱的和丰教育和慧成教育，如同 一台孵化器，制造了许多掌握现代经营理念的企 业家。目前，成昱创办的“中国式私董会”已经在 全国多地成功运营。 把握市场动态，才能顺应趋势；增强核心竞 争力，才能打造品牌；成昱与其团队的企业管理理念注重信息共享与共同进步，并通过提升产品 竞争力、使用新科技降低成本、传递爱心文化等方式赢得市场、赢得顾客，让企业家成为“金牌管家”，浇灌企业长青之树。一个个生动的案例，一堂堂精彩的演说，成昱与企业家们“互动式”的问 答，开启了企业家的心智，点化了企业发展的迷 津，也挽救了无药可救的产业，让更多人看到了 前行的征途。

Cheng Yu's speech not only made many enterprise people deep in thought, but also pointed out the direction for the development of the enterprise. At present, Cheng Yu has made great efforts to promote the implementation of "private board of directors + special training camp". Cheng Yu's speech in enterprises and enterprises Uploading secret scripts, talking about marketing and value in high-level forums have refreshed the traditional cognition of entrepreneurs, spawned new ideas in the Internet era of enterprises, and promoted more enterprises to healthy development The road. In addition, Hefeng education and Huicheng education of Chengyu, like an incubator, have created many entrepreneurs who master modern business philosophy. At present, the "Chinese style private board of directors" founded by Cheng Yu has been successfully operated in many places throughout the country. Only by grasping the market dynamics can we comply with the trend; only by enhancing the core competitiveness can we build a brand; the enterprise management philosophy of Chengyu and its team focuses on information sharing and common progress, and through improving product competitiveness, using new technology to reduce costs, and passing on love culture The way to win the market, win customers, let entrepreneurs become "gold housekeeper", watering the evergreen tree of the enterprise. The vivid cases, wonderful speeches and "interactive" Q & A between Cheng Yu and entrepreneurs have opened the minds of entrepreneurs, enlightened the development of enterprises, saved the incurable industries, and let more people see the way forward.

立足实际，策划人生理想

Based on the reality, plan the ideal of life

随着信息技术的进步，人们获取信息的方式变得更为快捷，同时，繁杂的信息选择也让人们 陷入了浮躁的心理状态。这个世界已经不同于以往任何一个世界，人类社会已经走到了有别于以往任何一个历史时期的特殊时代。成昱把这个时代称之为：心经济、心时代；这个时代最显著的特 点就是：转型。整个社会从物质生产向人文精神生产转型，人们的消费类型也从衣食住行消费转 向精神文化消费。一个精神化的世界及其经济图景将展现在世人面前，每个人都必须面对，无法逃避。

With the progress of information technology, people's access to information has become faster and faster. At the same time, the complex choice of information also makes people fall into an impetuous psychological state. The world is different from that of the world In any world, human society has come to a special era different from any previous historical period. Cheng Yu called this era: heart economy, heart era; the most significant feature of this era is: transformation. The whole society has transformed from material production to humanistic spiritual production, and people's consumption type has also changed from clothing, food, housing and transportation consumption to spiritual and cultural consumption. A spiritual world and its economic prospect will be presented in front of the world. Everyone must face it and cannot escape it.

成昱说：“这是一个我们共赢同享的美好时 代。我们将迎来前所未有的命运共同体，共同发展推进，共同挑战相应的人类新的文化、新的纪 元！”不过，无论在什么时代，人生都需要进行规 划。人生规划让大家可以理性地对待充满变化的世界，让人们明确目标，找准定位，才会在社会的 舞台上演绎精彩的人生，尽享岁月美好。 这些年来，成昱用发散的思维、活泼的语言与优美的举动，为孩子，为女士，为男人，也为众多的心理患者，情绪抑郁者烹调心灵鸡汤，定制慰贴心灵的“良药”，让众多的人们走出心灵阴 霾，走向阳光生活。成昱的听众越来越多，但他始 终坚持着为听众服务的宗旨，从台上演讲，到台下谈心，再到走进听众的家庭。成昱先生不厌其 烦的讲解着、开导着、点化着，他用文化艺术诠释了大爱、真情、人生，用动人演讲彰显了新时代歌 者的风采。

Cheng Yu said: "this is a beautiful era for us to win and share. We will usher in an unprecedented community of common destiny, promote common development, and jointly challenge the corresponding new culture and new era of mankind! " However, no matter in what era, life needs to be planned. Life planning allows people to rationally treat the changing world, make people clear their goals and find the correct positioning, so that they can perform a wonderful life on the social stage and enjoy the beautiful years. Over the years, Cheng Yu has used divergent thinking, lively language and beautiful actions to cook chicken soup for children, women, men, as well as a large number of psychological patients and depressed people, and customized "good medicine" to comfort their hearts, so that many people can walk out of the spiritual haze and go to a sunny life. Cheng Yu's audience is growing, but he always adheres to the purpose of serving the audience, from speaking on stage, to talking off stage, and then to entering the audience's family. Mr. Cheng Yu takes the trouble to explain, enlighten and enlighten. He interprets with culture and art It shows great love, true feelings and life, and highlights the style of singers in the new era with moving speeches.

人物点评

Comments on people

行遍万座城，传道至天下。多年来，成昱一直坚守着“让世界听到我们的声音” 的初心，走过中国的万里河山，将积极的正能量与价值观传递到越来越多的人的身边。“澄澈开悟，启迪智慧。荡涤心灵，提升理念。”这是成昱演讲理念，也是他的成功之“道”。未来，成昱与他的团队还在继续前进，走向世界，助力更多的人实现自己的梦想。

Travel through thousands of cities, preach to the world. Over the years, Cheng Yu has been adhering to the original intention of "let the world hear our voice", walking through the mountains and rivers of China, passing positive energy and values to more and more people. "Clear and enlightened, enlightening wisdom. Clean up the mind, enhance the concept. " This is Cheng Yu's speech idea, and also his "way" of success. In the future, Cheng Yu and his team will continue to move forward to the world and help more people realize their dreams.