“北京2022冬奥文化全球行”主题活动正式启动

"Beijing 2022 Winter Olympics culture global tour" theme activity officially launched

发布时间：2021-01-29 09:28 来源：文化和旅游部政府门户网站 编辑：杨倩

Time: 2021-01-29 09:28 source: government portal website of the Ministry of culture and tourism editor: Yang Qian

1月28日，“北京2022冬奥文化全球行”主题活动启动仪式在北京冬奥组委展示中心举行。文化和旅游部副部长张旭，北京冬奥组委专职副主席、秘书长韩子荣共同宣布“北京2022冬奥文化全球行”主题活动正式启动并致辞。

On January 28, the launching ceremony of the theme activity of "Beijing 2022 Winter Olympic culture global tour" was held in the exhibition center of Beijing Winter Olympic Organizing Committee. Zhang Xu, Vice Minister of culture and tourism, and Han Zirong, full-time vice chairman and Secretary General of Beijing Organizing Committee for Winter Olympics, jointly announced the official launch of the theme activity of "Beijing 2022 Winter Olympics culture global tour" and delivered a speech.

张旭在致辞中指出，举办北京冬奥会和冬残奥会是党和国家的一件大事，文化和旅游部将与北京冬奥组委通力合作，充分结合北京冬奥组委丰富的资源以及海外中国文化中心和驻外旅游办事处的平台优势，通过“北京2022冬奥文化全球行”主题活动助力北京冬奥会的全球宣传推广，讲好冬奥故事、中国故事，为北京冬奥会营造良好的外部氛围，进一步提升北京冬奥会的国际关注度和影响力。

Zhang Xu pointed out in his speech that hosting the Beijing Winter Olympic Games and the winter Paralympic Games is a major event of the party and the state. The Ministry of culture and tourism will work with BOCOG to fully integrate the abundant resources of BOCOG and the platform advantages of overseas Chinese cultural centers and overseas tourism offices, and help the development of the Beijing Winter Olympic Games through the theme activity of "Beijing 2022 Winter Olympic culture global tour" In order to create a good external atmosphere for the Beijing Winter Olympic Games and further enhance the international attention and influence of the Beijing Winter Olympic Games, we should promote global publicity and tell the Winter Olympic Games story and China story well.

韩子荣在致辞中介绍了北京冬奥会筹办工作的整体情况。她表示，北京冬奥组委在筹办过程中，始终高度重视外宣工作，为进一步加强外宣，策划了“北京2022冬奥文化全球行”主题活动，并对文化和旅游部给予北京冬奥会筹办工作大力支持表示感谢。

In his speech, Han Zirong introduced the overall situation of the preparations for the Beijing Winter Olympics. She said that BOCOG has always attached great importance to the publicity work in the preparation process. In order to further strengthen the publicity, BOCOG has planned the theme activity of "Beijing 2022 Winter Olympic culture global tour", and expressed thanks to the Ministry of culture and tourism for its strong support for the preparation of Beijing Winter Olympic games.

“北京2022冬奥文化全球行”主题活动由北京冬奥组委新闻宣传部、文化和旅游部国际交流与合作局合作举办，将借助海外中国文化中心和驻外旅游办事处等平台，通过设立“冬奥之窗”、启动“云上冬奥”项目等多种形式，在全球49个国家的54个城市分阶段开展各类宣传活动，介绍北京冬奥会和冬残奥会筹办进展，全面展示北京冬奥会场馆建设、可持续发展、人文交流等特色亮点工作，推动中国冰雪文化、长城文化、春节文化的国际传播。活动将自2021年1月持续至2022年6月。

The theme activity of "Beijing 2022 Winter Olympics culture global tour" is jointly held by the press and Publicity Department of Beijing Organizing Committee for Winter Olympics and the international exchange and Cooperation Bureau of the Ministry of culture and tourism. It will be staged in 54 cities in 49 countries by means of overseas Chinese cultural centers and overseas tourism offices, through the establishment of "window of Winter Olympics" and the launch of "Winter Olympics on cloud" project It introduces the preparation progress of Beijing Winter Olympic Games and winter Paralympic Games, comprehensively displays the construction of Beijing Winter Olympic venues, sustainable development, people to people and cultural exchanges, and promotes the international dissemination of China's ice and snow culture, Great Wall culture and spring festival culture. The event will last from January 2021 to June 2022.