《New era style: an interview with China's industry leaders》
Cheng Yu, pen name: Long Yi (Dan Zheng duo Zhi), vice chairman of Asian calligraphy and Painting Association of the World Federation of cultural and art circles, honorary chairman of Chinese Calligraphers Association, vice president of Chinese Painting Academy, and state guest of the State Council.
A beautiful painting with ink splashing
——Interview with vice chairman of Asian painting and Calligraphy Association
Honorary chairman of Chinese Calligraphers Association, vice president of Chinese Painting Academy
Artist Cheng Yu, state guest of the State Council
成昱，笔名龙一(旦正多智)，1964 年出生于甘肃定西，毕业于中央美院艺术专业。成昱长期从事美术教育与服装设计工作，他不仅是将个人头像注册为品牌商标的时装设计师，也是将中国书画艺术的元素与服饰模特文化相结合带上 T 型舞台的人。成昱目前担任中国国画院副院长、国际事务国务院国礼特供艺术家等职务，他的书法作品“龙！马！虎！象！”注册申请了知识版权，并作为国家名片收录中国邮票，限量珍藏版发行。2013 年，成昱荣获由世界华人协会、联合国艺术家协会授予的“世界华人艺术特殊贡献奖”，其艺术成就载入《世界名人大辞海》。除此之外，成昱也是一名优秀的演讲家，发表过多场动人心魄的演讲。
Cheng Yu, whose pen name is long Yi (Dan Zheng duo Zhi), was born in Dingxi, Gansu Province in 1964 and graduated from the art major of the Central Academy of fine arts. Cheng Yu has been engaged in art education and fashion design for a long time. He is not only a fashion designer who registers his personal portrait as a brand trademark, but also a person who brings the elements of Chinese painting and calligraphy art and fashion model culture to the T-stage. Cheng Yu is currently the vice president of the Chinese Academy of traditional Chinese painting and a special artist of the State Council for international affairs! horse! Tiger! Elephant Registered and applied for intellectual property rights, and as a national business card included in Chinese stamps, limited edition. In 2013, Cheng Yu won the "World Chinese art special contribution award" awarded by the world Chinese Association and the United Nations Artists Association, and her artistic achievements were recorded in the world celebrity dictionary. In addition, Cheng Yu is also an excellent speaker, who has delivered many soul stirring speeches.
Dale Carnegie, a famous American educator and speaker, believes that "15% of a person's success depends on his own knowledge and technology, and 85% on his ability to express his own opinions and stimulate others' enthusiasm." The best way to express opinions and stimulate enthusiasm is to make a speech, and pass on positive energy through the voice breaking through the sky. Cheng Yu is an excellent calligrapher, who has created numerous magnificent works. At the same time, he also strives to build a public speaking platform to promote the progress and development of the enterprise. "Turn on the main switch of 100 million people's public speeches, let the world hear our voice!" This is the purpose and pursuit of Cheng Yu, and he has been fighting for it.
Skillfully depicting poetic life
The writing style is full of lofty aspirations, while the wonderful writing style is full of flowers, depicting magnificent rivers and mountains. The art of calligraphy and painting is a valuable asset in our traditional art, which plays an important role in people's daily cultural life. Excellent calligraphy and painting works not only brighten people's eyes, but also can wash their hearts and improve people's artistic self-cultivation. Cheng Yu is an excellent calligrapher and painter. His works are magnificent and full of his passion and love for life.
成昱，笔名龙一(旦正多智)，1964 年出生于中国书画之乡甘肃定西，是国家一级美术师，同时也是书法家、企业家。成昱的书法见长行草、魏碑、大篆，对毛体书法的创作情有独钟，他曾发表诗集岁月如歌《我心中的诗》上、中、下三百首，出版《龙一书画集》。成昱的许多书画作品在国内获奖，部分作品被国内外友人及博物馆收藏，他被业界和媒体誉为文化艺术创作的探索者、书画艺术交流的活动家。2016 年，成昱的书法作品毛泽东词《沁园春·雪》、国画《旭日东升》被文化部中国新长城组委会收录镌刻八达岭长城。
Cheng Yu, whose pen name is long Yi (Dan Zheng duo Zhi), was born in Dingxi, Gansu Province, the hometown of Chinese painting and calligraphy in 1964. He is a national first-class artist, calligrapher and entrepreneur. Cheng Yu's calligraphy is good at running grass, Wei stele and seal script. He has a special preference for the creation of Mao style calligraphy. He has published three hundred poems in my heart, including the first, the second and the third. He has also published the collection of longyi calligraphy and paintings. Many of Cheng Yu's calligraphy and painting works have won awards in China. Some of his works have been collected by friends and museums at home and abroad. He is praised by the industry and the media as an explorer of cultural and artistic creation and an activist of calligraphy and painting art exchange. In 2016, Cheng Yu's calligraphy works of Mao Zedong's Ci "Qinyuan spring · snow" and traditional Chinese painting "rising sun" were included by the Organizing Committee of the new great wall of China of the Ministry of culture and engraved with Badaling Great Wall.
这些年来，成昱创作了许多幅栩栩如生的画作。成昱的美术作品《岁月如歌》《黄河母亲》《穿越昆仑》《回家》《西北汉子》《我在泰山看日出》获国家大展金奖、银奖。此外，成昱的 16 幅佳作被国家邮政作为 2015 年世界反法西斯战争胜利70 周年、建国 65 周年邮票全国发行。
Over the years, Cheng Yu has created many vivid paintings. Cheng Yu's art works such as the song of the year and the moon, mother of the Yellow River, crossing Kunlun, going home, northwest man and I watch the sunrise at Mount Tai won gold and silver awards at the national exhibition. In addition, Cheng Yu's 16 masterpieces were issued by the state post as stamps for the 70th anniversary of the victory of the world anti fascist war and the 65th anniversary of the founding of the people's Republic of China in 2015.
2017 年，迎来中国共产党第十九次全国代表大会，成昱的“不忘初心、继续前进”“中国当代艺术家”、《匠心筑梦》等 20 幅书画作品被收入限量版珍藏邮册、作为国礼馈赠各国首脑，作品收藏联合国艺馆。在书画领域，成昱获得了不小的成就。2009年，成昱的作品入编《建党 60 周年书画作品精品集》。2010 年，成昱的书画作品收编《文艺百年传世人物》。2011 年，成昱的作品入编《世界华人艺术领袖大师》。2013 年，成昱荣获由世界华人协会、联合国艺术家协会授予的世界华人艺术特殊贡献奖。2018 年，成昱荣获“中国书画艺术领军人物和功勋艺术大师”称号，被评为人民艺术家。
In 2017, the 19th National Congress of the Communist Party of China was ushered in. Cheng Yu's 20 calligraphy and painting works, such as "never forget the original intention and continue to move forward", "Chinese contemporary artists" and "building a dream with ingenuity", were included in the limited edition collection album and presented as a national gift to the heads of state of all countries. His works were collected in the United Nations national art museum. In the field of painting and calligraphy, Cheng Yu has made great achievements. In 2009, Cheng Yu's works were included in the collection of calligraphy and painting works for the 60th anniversary of the founding of the Communist Party of China. In 2010, Cheng Yu's calligraphy and painting works were collected as "the characters handed down from the generation of literature and art". In 2011, Cheng Yu's works were included in the world Chinese art leader master. In 2013, Cheng Yu won the world Chinese art special contribution award awarded by the world Chinese Association and the United Nations Artists Association. In 2018, Cheng Yu won the title of "leading figure and meritorious master of Chinese painting and calligraphy" and was rated as the people's artist.
Passionate speech, leading speech style
Speech is an intuitive way to influence the audience. It is more popular and enthusiastic than words, pictures and films. A successful speech is not only a success in verbal expression, but also a spiritual force, because it can change the fate of a person, a team and a nation. A good speech should not only drive the audience's emotions, but also embody their values. Passionate words can inspire people, but positive values can improve the quality of a person, a team and a nation, and raise the sail of hope of the country.
Travel time after time, summit after summit, Cheng Yu, like a traveler, a mentor, a coach, goes into the city, into the countryside, and into the enterprise. He deeply combines the speech with the industrial construction, enterprise planning, and life planning, dedicates charity with love, and interprets the meaning of life with heart. Cheng Yu actively guided thousands of people to participate in public speech, became a speaker, and then formed a huge team of public speech. He created a new fashion, new trend and new mode of public speech.
Over the years, Cheng Yu has gone into different places and enterprises and delivered speeches with different themes and styles. Facing the audience from all over China, Cheng Yu carefully prepared the speech manuscript, and constantly shared the chicken soup of the soul with the audience, so that they could understand the cultural connotation, appreciate the charm of art, and then imagine the bright future of life. Simple speech, sympathetic explanation, personal experience The emonstration of the scene, the outstanding speaker, such as the spring breeze and rain, moisten things silently, can always make the audience moved and enlightened. From the capital, to the Hong Kong Forum, to Jinan, to the ocean The other side. Where Cheng Yu's speech went, there were many people who responded to it. He led a group of people with love, business people and speech lovers. Cheng Yu's speech, exciting, moved a group of back prodigal, but also saved many people in deep trouble. In addition, Cheng Yu's speech also solved many problems in the development of enterprises and saved a number of endangered enterprises and depressed industries. Cheng Yu's speech radiated infinite vitality and vitality!
Guide the maze and help the development of enterprises
With the Internet plus China coming, Chinese enterprises have entered the stage of "white hot competition". Traditional management, conservative management and enterprises without characteristics will be eliminated by the market. The traditional business model can not be used in modern enterprises. How to accurately position and create a brand has gradually become a problem of contemporary enterprise management.
In recent years, Cheng Yu and his team are committed to coaching the development of enterprises. They have spent a lot of time and energy on special research on the positioning and management of enterprises, and spread these experiences through speeches. In the efforts of day after day, Cheng Yu also finally achieved good results.
Positioning is the beginning of an enterprise and the core and direction of its strategy. Drawing the mental map, finding the concept of differentiation, establishing the information, cognitive products and other operations, spreading the brand story, high-end positioning, strategic operation and creative development are the winning ways of enterprise development. Cheng Yu's speech is in line with the pulse of the market, the development and cognition of the enterprise, and has also been sincerely praised by entrepreneurs.
Products are the foundation of an enterprise and the connotation and image of its brand. Based on our own advantages, we aim at various market demands, find the "blank" of demand, create "popular products", improve the appearance, and let people recognize the name and characteristics of products at first sight. Cheng Yu's speech grasped the mystery of product building, expressed the aspirations of entrepreneurs, and won the unanimous recognition of entrepreneurs.
Marketing is the development strategy of an enterprise and the mode and management of its implementation strategy. Only by building cooperation platform, manufacturing scene, cross-border joint sales, enhancing product value and attracting die hard fans, can enterprises obtain sustainable profitability. Cheng Yu's speech communicated the logical thinking of entrepreneurs and resonated with them.
Cheng Yu's speech not only made many enterprise people deep in thought, but also pointed out the direction for the development of the enterprise. At present, Cheng Yu has made great efforts to promote the implementation of "private board of directors + special training camp". Cheng Yu's speech in enterprises and enterprises Uploading secret scripts, talking about marketing and value in high-level forums have refreshed the traditional cognition of entrepreneurs, spawned new ideas in the Internet era of enterprises, and promoted more enterprises to healthy development The road. In addition, Hefeng education and Huicheng education of Chengyu, like an incubator, have created many entrepreneurs who master modern business philosophy. At present, the "Chinese style private board of directors" founded by Cheng Yu has been successfully operated in many places throughout the country.
Only by grasping the market dynamics can we comply with the trend; only by enhancing the core competitiveness can we build a brand; the enterprise management concepts of Cheng Yu and his team focus on information sharing and common progress, and win the market and customers by improving the product competitiveness, using new technology to reduce costs, and passing on the love culture, so that entrepreneurs can become "gold medal stewards" and water the evergreen tree of the enterprise. The vivid cases, wonderful speeches and "interactive" Q & A between Cheng Yu and entrepreneurs have opened the minds of entrepreneurs, enlightened the development of enterprises, saved the incurable industries, and let more people see the way forward.
Based on the reality, plan the ideal of life
With the progress of information technology, people's access to information has become faster and faster. At the same time, the complex choice of information also makes people fall into an impetuous psychological state. This world is different from any other world in the past, and human society has come to a special era different from any previous historical period. Cheng Yu called this era: heart economy, heart era; the most significant feature of this era is: transformation. The whole society has transformed from material production to humanistic spiritual production, and people's consumption type has also changed from clothing, food, housing and transportation consumption to spiritual and cultural consumption. A spiritual world and its economic prospect will be presented in front of the world. Everyone must face it and cannot escape it.
Cheng Yu said: "this is a beautiful era for us to win and share. We will usher in an unprecedented community of common destiny, promote common development, and jointly challenge the corresponding new culture and new era of mankind! " However, no matter in what era, life needs to be planned. Life planning enables people to rationally deal with the changing world, make people have a clear goal and find the right position, so that they can make progress in society Wonderful life on the stage, enjoy the beautiful years. Over the years, Cheng Yu has used divergent thinking, lively language and beautiful actions to cook chicken soup for children, women, men, as well as a large number of psychological patients and depressed people, and customized "good medicine" to comfort their hearts, so that many people can walk out of the spiritual haze and go to a sunny life. Cheng Yu's audience is growing, but he always adheres to the purpose of serving the audience, from speaking on stage, to talking off stage, and then to entering the audience's family. Mr. Cheng Yu takes the trouble to explain, enlighten and enlighten. He interprets with culture and art It shows great love, true feelings and life, and highlights the style of singers in the new era with moving speeches.
Comments on people
Travel through thousands of cities, preach to the world. Over the years, Cheng Yu has been adhering to the original intention of "let the world hear our voice", walking through the mountains and rivers of China, passing positive energy and values to more and more people. "Clear and enlightened, enlightening wisdom. Clean up the mind, enhance the concept. " This is Cheng Yu's speech idea, and also his "way" of success. In the future, Cheng Yu and his team will continue to move forward to the world and help more people realize their dreams.