国家公共文化云平台创新文化消费业态

National public cultural cloud platform innovates cultural consumption formats

发布时间：2021-01-14 14:11 来源：中国文化报 编辑：马思伟

Time: 2021-01-14 14:11 source: China culture daily editor: Ma Siwei

1月13日，文化和旅游部全国公共文化发展中心（以下简称“发展中心”）与中外文化交流中心（以下简称“交流中心”）和深圳文化产权交易所（以下简称“深圳文交所”）在北京分别签署战略合作协议。文化和旅游部党组成员、副部长张旭出席签约仪式。

On January 13, the national public cultural development center of the Ministry of culture and tourism (hereinafter referred to as the "development center") signed strategic cooperation agreements with the Chinese Foreign Cultural Exchange Center (hereinafter referred to as the "exchange center") and Shenzhen Cultural Property Exchange (hereinafter referred to as the "Shenzhen cultural exchange") in Beijing. Zhang Xu, member of the Party group and vice minister of the Ministry of culture and tourism, attended the signing ceremony.

据了解，交流中心和发展中心将充分发挥各自资源和平台优势，积极探索公共数字文化海外推广的有效路径，逐步实现对外文化和旅游工作内容与服务创新，推动中华优秀文化走出去，增强中华文化国际传播力，促进中华文化影响力提升。双方将积极合作开发优质文化和旅游产品；推动国内外资源联动、平台共享；共同策划组织品牌活动、节庆活动或数字文化展览展示，合作开展“欢乐春节”“中国旅游文化周”“天涯共此时——中秋节”“乡村村晚”等项目；共同开展“数字中国馆”项目建设，并合作打造面向驻外文化和旅游机构的数字教学培训模式。

It is understood that the exchange center and the development center will give full play to their respective resources and platform advantages, actively explore effective paths for overseas promotion of public digital culture, gradually realize the innovation of foreign culture and tourism work content and service, promote the going out of excellent Chinese culture, enhance the international communication power of Chinese culture, and promote the promotion of the influence of Chinese culture. The two sides will actively cooperate in the development of high-quality cultural and tourism products; promote the linkage and platform sharing of resources at home and abroad; jointly plan and organize brand activities, festival activities or digital cultural exhibitions; jointly carry out projects such as "happy Spring Festival", "China Tourism Culture Week", "Tianya at the same time - Mid Autumn Festival" and "village evening"; jointly carry out the construction of "Digital China Pavilion", And cooperate to build a digital teaching and training mode for overseas cultural and tourism institutions.

发展中心和深圳文交所将深入发掘整合文化资源，开发全民艺术普及文化创意产品，提升文化馆（站）服务效能，深化公共文化服务供给侧结构性改革，推动文化事业与文化产业融合发展。双方将合作组建全民艺术普及文创中心，共同打造以数字资源、艺术培训、非遗文创为重点的全民艺术普及文创产品开发及推广运营体系，培育文化消费的新模式新业态；筹备成立全国文化馆文化创意产品开发合作机制、文创中心产业合作机制等；以全国各级文化馆（站）和公共文化和旅游服务产品采购大会为线下平台，以国家公共文化云“学才艺”和“赶大集”版块为线上平台，打造文化淘宝和全民艺术普及服务体系，创新文化消费的新模式新样态；共同推进乡村文旅融合、民族民间文化保护、数字创意产业人才培养等工作。（赵腾泽）

The development center and Shenzhen cultural exchange will further explore and integrate cultural resources, develop popular cultural and creative products, enhance the service efficiency of cultural centers (stations), deepen the supply side structural reform of public cultural services, and promote the integrated development of cultural undertakings and cultural industries. The two sides will cooperate to establish a cultural and creative center for the popularization of art for all, jointly build a system for the development and promotion of cultural and creative products for the popularization of art for all, focusing on digital resources, art training and non heritage cultural and creative creation, and cultivate new models and new formats of cultural consumption; prepare to establish a cooperation mechanism for the development of cultural and creative products of national cultural museums and the industrial cooperation mechanism of cultural and creative centers; and take the national cultural and creative industries at all levels as an example Museums (stations) and public culture and tourism service product procurement conference are offline platforms, and the national public culture cloud "learning talents" and "catching up with big collections" are online platforms to build cultural Taobao and national art popularization service system, innovate new models and new forms of cultural consumption, and jointly promote the integration of rural culture and tourism, the protection of national folk culture, and the training of digital creative industry talents Work. (Zhao tengze)