第十三届海峡两岸文博会吸引展商近千家

The 13th cross strait Cultural Fair attracted nearly 1000 exhibitors

发布时间：2020-12-08 11:05 来源：中国旅游报 编辑：马思伟

Time: December 8, 2020 11:05 source: China Tourism News Editor: Ma Siwei

12月4日至7日，由中共中央台办、文化和旅游部、国家广播电视总局和福建省政府主办的第十三届海峡两岸（厦门）文化产业博览交易会（以下简称“文博会”）在厦门举办。

From December 4 to 7, the 13th Cross Strait (Xiamen) Cultural Industry Expo (hereinafter referred to as "ICIF") was held in Xiamen, sponsored by the Taiwan Affairs Office of the CPC Central Committee, the Ministry of culture and tourism, the State Administration of radio and television and the Fujian provincial government.

本届文博会以“一脉传承·创意未来”为主题，采用线上线下联动的形式，突出两岸互动、数字创新、产业发展、文旅消费。文博会线下展览面积6.8万平方米，展区设置文化和旅游、数娱影视、创意设计和工艺美术等四大专业板块，吸引了来自海峡两岸的近千家展商参展。本届文博会还举办了文化和旅游部产业项目服务平台第二十三期精品项目交流对接会、海峡两岸文旅IP大会、“全福游、有全福”重大项目推介会、好创意设计大赛和海峡两岸青年网红主播大赛等活动。

The theme of this ICIF is "inheritance in one vein · creative future". It adopts the form of online and offline linkage to highlight cross-strait interaction, digital innovation, industrial development and cultural and tourism consumption. The offline exhibition area of ICIF is 68000 square meters. The exhibition area is set with four major professional plates, including culture and tourism, digital entertainment, film and television, creative design and arts and crafts, attracting nearly 1000 exhibitors from both sides of the Taiwan Strait. This ICIF also held the 23rd excellent project exchange and docking meeting of the industry project service platform of the Ministry of culture and tourism, the cross-strait cultural and tourism IP conference, "Quanfu tour, youquanfu" major project promotion meeting, good creative design competition and cross-strait youth online celebrity anchor competition.

本届文博会还充分运用云技术推出“云上文博会”，搭建了数字展馆、签约交易中心、直播中心、福利中心“一展三中心”云平台，并设立云端分会场，集中展销两岸文旅产品。本届文博会还与中国银联等金融机构合作举办了文博消费节，面向福建全省发放出行、住宿、景点、文博展览演艺等消费补贴，补贴金额达1200万元。

This ICIF also made full use of cloud technology to launch the "cloud based Cultural Expo", built a "one exhibition and three centers" cloud platform of digital Pavilion, contract trading center, live broadcast center and welfare center, and set up cloud sub venues to centrally display and sell cross-strait cultural and tourism products. This ICIF also cooperated with China UnionPay and other financial institutions to hold the cultural and Expo consumption Festival. The consumption subsidies for travel, accommodation, scenic spots, cultural and Expo exhibitions and performances were distributed to Fujian Province, with a subsidy amount of 12 million yuan.

海峡两岸文博会契合了海峡两岸参展客商“展示+交易”“活动+交流”“投资+合作”等多元需求，已成为海峡两岸文化和旅游交流的重要平台。（李金枝 吴健芳）

The cross-strait ICIF meets the diversified needs of exhibitors from both sides of the Taiwan Strait, such as "Exhibition + transaction", "activity + exchange", "investment + cooperation", and has become an important platform for cross-strait cultural and tourism exchanges. (Li Jinzhi, Wu Jianfang)