打造文化旅游带 共创黄河大合唱

Creating cultural tourism belt and creating Yellow River Chorus

发布时间：2020-12-02 11:41 来源：中国旅游报 编辑：马思伟

Time: December 2, 2020 11:41 source: China Tourism News Editor: Ma Siwei

黄河是中华民族的母亲河，黄河流域是华夏文明的摇篮和发祥地。共创新时代黄河大合唱，文化旅游是重要内容。打造具有国际影响力的黄河文化旅游带是中央的重要工作部署。日前，文化和旅游部在山西省太原市召开黄河文化保护传承弘扬座谈会。会议明确提出，推进黄河文化旅游带建设，积极发挥旅游在传播和弘扬黄河文化方面的重要作用，大力培育体现黄河文化的旅游产品、精品线路和市场品牌；推动沿黄地区文化建设和旅游发展提质增效，做大做强文化产业、旅游产业这两个国民经济“幸福产业”。

The Yellow River is the mother river of the Chinese nation, and the Yellow River Basin is the cradle and birthplace of Chinese civilization. Cultural tourism is an important part of the Yellow River Chorus. To build the Yellow River cultural tourism belt with international influence is an important work deployment of the central government. Recently, the Ministry of culture and tourism held a forum on the protection and inheritance of Yellow River culture in Taiyuan City, Shanxi Province. The meeting clearly proposed that we should promote the construction of the Yellow River cultural tourism belt, give full play to the important role of tourism in the dissemination and promotion of the Yellow River culture, vigorously cultivate tourism products, boutique routes and market brands reflecting the Yellow River culture; promote the cultural construction and tourism development in the areas along the Yellow River to improve the quality and efficiency, and make the cultural industry and tourism industry the two "happy industries" of the national economy.

高峡平湖、绝壁万仞的壮观景色，秦始皇陵、龙门石窟等世界文化遗产的历史魅力，不同地区的民族民俗风情……黄河流域文化旅游资源丰富，黄河文化旅游带建设有着坚实基础。据统计，沿黄九省区拥有19处世界遗产、18处世界地质公园、47个国家全域旅游示范区、9个国家级旅游度假区、31个国家级生态旅游示范区、65个5A级景区、85个红色旅游经典景区、214个全国乡村旅游重点村、278个自驾车房车营地。此次会议强调，要丰富优质旅游产品供给、推动大众旅游深入发展、把黄河文化融入旅游品牌建设。

The magnificent scenery of high gorge and flat lake and cliffs, the historical charm of world cultural heritages such as Qinshihuang Mausoleum and Longmen Grottoes, and the folk customs of different regions The Yellow River Basin is rich in cultural tourism resources, and the construction of the Yellow River cultural tourism belt has a solid foundation. According to statistics, there are 19 World Heritage sites, 18 world geoparks, 47 national tourism demonstration areas, 9 national tourist resorts, 31 national eco-tourism demonstration areas, 65 5A scenic spots, 85 red tourism classic scenic spots, 214 national key Rural Tourism Villages and 278 self driving RV campsites. The meeting stressed the need to enrich the supply of high-quality tourism products, promote the in-depth development of mass tourism, and integrate the Yellow River culture into tourism brand building.

“黄河文化旅游带是建设黄河国家文化公园、推进黄河流域旅游业高质量发展的重要支撑。”文化和旅游部资源开发司副司长单钢新表示，要坚持以党的十九届五中全会精神为指引，着力打造具有国际影响力的黄河文化旅游带；要坚持以市场需求为导向，实施品牌带动，打造一批具有国际影响力的旅游产品、精品线路和标志性旅游目的地；要坚持以产品供给为主导，强化项目拉动，着力为黄河文化旅游带建设增强后劲动能。在规划建设过程中，要以“生态固本、文化铸魂、产业增效、人民致富”为目标，推动黄河文化旅游成为展示国家形象、彰显文化自信的重要窗口；要坚持新发展理念，构筑可体验、可消费的融合发展业态场景，构筑黄河旅游绿水青山的生态背景，营造发展成果主客共享的生活美景，实现黄河文化旅游融合发展和高质量发展的时代愿景。

"The Yellow River cultural tourism belt is an important support for the construction of the Yellow River National Cultural Park and the promotion of high-quality tourism development in the Yellow River Basin." Shan Gangxin, deputy director of the Department of resources development of the Ministry of culture and tourism, said that we should adhere to the spirit of the Fifth Plenary Session of the 19th CPC Central Committee and strive to build a Yellow River cultural tourism belt with international influence; we should adhere to the market demand-oriented, implement brand driven, and create a number of international influential tourism products, boutique routes and landmark tourism destinations; we should adhere to product supply Give as the leading role, strengthen the project pull, and strive to enhance the momentum for the construction of the Yellow River cultural tourism belt. In the process of planning and construction, it is necessary to take the goal of "strengthening the ecological foundation, casting the soul of culture, increasing industrial efficiency, and enriching the people" to promote the Yellow River cultural tourism to become an important window to show the national image and show cultural confidence; it is necessary to adhere to the new development concept, build an experiential and consumable fusion development business scene, build the ecological background of the Yellow River Tourism with green waters and green mountains, and create the main achievements of development The beautiful scenery of life shared by tourists realizes the era vision of integrated development and high-quality development of Yellow River culture and tourism.

“黄河文化旅游带是推进黄河流域生态保护和高质量发展的重要抓手。”国家发展改革委社会发展司生活质量处副处长刘烨表示，要着力推动产业发展，做好产品体系建设、品牌建设，畅通市场要素，实现消费转型升级，助力构建新发展格局。黄河文化旅游带与黄河国家文化公园是相互关联、相互补充、相互促进的关系，都要服务于黄河文化保护传承弘扬这一目标。下一步，国家发展改革委将推动规划引领，强化政策和资金支持；做好项目谋划，依托精华资源，配套精准政策和管理运营机制，建设精品工程。

"The Yellow River cultural tourism belt is an important starting point for promoting ecological protection and high-quality development of the Yellow River Basin." Liu Ye, deputy director of the quality of life division of the social development department of the national development and Reform Commission, said that efforts should be made to promote industrial development, do a good job in product system construction, brand construction, smooth market elements, realize consumption transformation and upgrading, and help build a new development pattern. The Yellow River cultural tourism belt and the Yellow River National Cultural Park are interrelated, complementary and mutually promoting. They should serve the goal of protecting and carrying forward the Yellow River culture. Next, the national development and Reform Commission will promote planning guidance, strengthen policy and financial support, do well in project planning, rely on elite resources, support precise policies and management operation mechanism, and build quality projects.

据了解，“十三五”时期，国家发展改革委、文化和旅游部通过文化旅游提升工程为沿黄九省区安排资金113亿元，共支持854个文旅项目建设，通过旅游发展基金安排19.38亿元，用于旅游基础设施和公共服务建设。

It is understood that during the 13th Five Year Plan period, the national development and Reform Commission and the Ministry of culture and tourism allocated 11.3 billion yuan for the nine provinces and regions along the Yellow River through the cultural tourism promotion project. A total of 854 cultural and tourism projects were supported, and 1.938 billion yuan was allocated through the tourism development fund for the construction of tourism infrastructure and public services.

近年来，沿黄九省区积极在黄河文化旅游带规划建设中先行先试、贡献力量，奏响新时代黄河大合唱文旅乐章。

In recent years, the nine tourism areas along the Yellow River have played an important role in the construction of the Yellow River Tourism Zone.

山西省文化和旅游厅厅长王爱琴介绍，山西省委、省政府作出锻造黄河、长城、太行三大旅游板块的战略部署。《山西省黄河、长城、太行三大板块旅游发展总体规划》《黄河长城太行三大品牌建设年行动方案》出台，《黄河人家、长城人家、太行人家基本要求与评价》地方标准发布。规划布局全长4131公里的“黄河1号”旅游公路，建设黄河1号“0km”标志文化驿站，以旅游公路为轴，构筑“城景通、景景通”一张网格局。围绕“游山西就是读黄河文化变迁史”等主题，打造“游山西·读历史”品牌。做好节庆活动，打响“中国根·黄河魂”文旅品牌。

According to Wang Aiqin, director of the Department of culture and tourism of Shanxi Province, Shanxi provincial Party committee and provincial government have made strategic plans to forge three major tourism plates, namely, the Yellow River, the great wall and Taihang. The master plan for tourism development of the Yellow River, the great wall and Taihang in Shanxi Province, the annual action plan for the construction of the three major brands of the Yellow River, the great wall and the Taihang River were issued, and the local standards for the basic requirements and evaluation of the Yellow River family, the Great Wall family and the Taihang family were released. It is planned to lay out a 4131 km long "Yellow River No. 1" Tourism Road, build a "0km" sign cultural post station of Yellow River No. 1, and build a grid Bureau of "city scenery and scenery communication" with tourism highway as the axis. Around the theme of "visiting Shanxi is reading the history of the Yellow River culture", the brand of "visiting Shanxi and reading history" is created. Do a good job in festival activities and launch the cultural and tourism brand of "Chinese root · Yellow River soul".

山东省文化和旅游厅党组书记、厅长王磊介绍，山东全面开展黄河文化旅游资源普查，推进黄河文化旅游资源大数据平台建设。编制“黄河入海”文化旅游目的地品牌建设总体规划，打造“黄河入海”“黄河入城”“黄河古风”“黄河入鲁”等山东黄河旅游区品牌。全面统筹文物资源、文化艺术、非遗和传统民间文化与旅游融合发展，打造一批沿黄研学旅游、红色旅游、休闲度假旅游、旅游美食产品，构建涵盖美景黄河、美味黄河、好品黄河、好看黄河、好玩黄河的特色旅游产品体系。

According to Wang Lei, Secretary of the Party group and director of the Department of culture and tourism of Shandong Province, Shandong Province has carried out a comprehensive survey of the cultural tourism resources of the Yellow River and promoted the construction of a big data platform for the cultural and tourism resources of the Yellow River. The overall plan for brand building of "Yellow River into the sea" cultural tourism destination shall be worked out, and the brands of Shandong Yellow River tourism area such as "Yellow River into the sea", "Yellow River into city", "Yellow River ancient custom" and "Yellow River into Shandong" will be created. We will comprehensively coordinate the development of cultural heritage resources, culture and art, intangible cultural heritage and traditional folk culture with tourism, create a number of tourism products along the Yellow River for study, red tourism, leisure and holiday tourism, and tourism food products, and build a characteristic tourism product system covering beautiful Yellow River, delicious Yellow River, good tasting Yellow River, beautiful Yellow River and fun Yellow River.

河南省文化和旅游厅厅长姜继鼎介绍，河南统筹推进“1+1+N”黄河文化保护传承弘扬规划编制，推进郑汴洛黄河国际文化旅游带建设。建立黄河国家文化公园资源库，初步谋划郑州商代王城遗址文化区、汉魏洛阳故城文旅融合区、宋都古城文旅融合区等15个黄河国家文化公园先行区。启动45个黄河文化旅游重大工程项目、总投资2474亿元，主要包括黄河文化遗产廊道工程、黄河生态廊道工程、黄河文化旅游融合项目。

Jiang Jiding, director of the Department of culture and tourism of Henan Province, introduced the compilation of the "1 + 1 + n" Yellow River cultural protection and promotion plan and the construction of Zhengzhou bianluo Yellow River international cultural tourism belt. The Yellow River National Cultural Park resource bank was established, and 15 leading areas of the Yellow River National Cultural Park were initially planned, including Zhengzhou Shang Dynasty imperial city site cultural area, Han Wei Luoyang Ancient City Culture and tourism integration area, Songdu ancient city culture and tourism integration area. 45 major Yellow River Cultural and tourism projects were launched with a total investment of 247.4 billion yuan, mainly including the Yellow River Cultural Heritage Corridor project, the Yellow River Ecological Corridor project, and the Yellow River cultural tourism integration project.

针对新发展格局下推动黄河流域文化和旅游融合发展，河南大学黄河文明与可持续发展研究中心主任苗长虹认为，要强化旅游业作为黄河流域经济向绿色低碳转型和迈向高质量发展的支柱产业地位，打造一批国家级旅游休闲城市、街区和特色小镇，推动黄河流域上中下游协同起来，携手打造具有黄河文化魅力的国际旅游目的地。

In view of promoting the integrated development of culture and tourism in the Yellow River Basin under the new development pattern, Miao Changhong, director of the Yellow River civilization and sustainable development research center of Henan University, believes that it is necessary to strengthen tourism as a pillar industry for the Yellow River basin economy to transform into green and low-carbon economy and move towards high-quality development, create a number of national tourism and leisure cities, blocks and characteristic towns, and promote the development of the Yellow River Basin The middle and lower reaches should work together to create an international tourism destination with Yellow River culture charm.

围绕加强黄河文化旅游带产品体系建设，北京交通大学经济管理学院张辉教授建议，要深入研究黄河文化旅游带历史轴线、产品构成要素、产品建设的区域分工；要创新合作机制和平台，开发多种文化主题的旅游产品；要注重规划引领，构建黄河文化旅游带旅游网络。（沈啸）

Focusing on strengthening the construction of the product system of the Yellow River cultural tourism belt, Professor Zhang Hui of the school of economics and management of Beijing Jiaotong University suggests that we should deeply study the historical axis, product components and regional division of labor of product construction of the Yellow River cultural tourism belt; we should innovate the cooperation mechanism and platform, develop tourism products with multiple cultural themes; we should pay attention to planning and guidance, and build the tourism network of the Yellow River cultural tourism belt Collaterals. (Shen Xiao)