人民日报：企业应对个人信息更"敏感"

People's Daily: companies should be more "sensitive" to personal information

曾 校

2018年03月28日07:00  来源：人民网-人民日报

原标题：企业应对个人信息更“敏感”

　　不管技术发展到哪一步，企业收集和使用个人信息，必须征得消费者同意，尊重消费者知情权的基本底线不能突破

　　这两天，百度公司董事长李彦宏在某论坛上的“中国用户对隐私问题没有那么敏感，愿意用隐私换效率”之说，引来不少质疑。虽然这样的判断有着具体语境，他还谈到了对个人信息的法律保护、使用原则等，但这样的表述引来质疑，本身就说明公众对个人信息问题并非不敏感，而是“高度敏感”的。

　　的确，随着大数据时代的到来，人们对于包括个人隐私在内的个人信息安全，重视程度正在与日俱增。上网购物，电商可以根据你的浏览痕迹，精准地向你推送产品和广告；注册了某网站账户，从此不断地收到骚扰短信；从婴儿用品到学前教育，推销电话和孩子成长一起“升级”……很多人日常生活中常常会遇到的困扰，都与个人信息被泄露有关。可以说，对于个人信息，公众并非“不敏感”，而是已经成为了互联网时代的核心关切之一。

　　而且，客观地说，隐私保护和效率提升，完全可以并行不悖。为了使工作生活更便利，我们难免需要让渡一些个人信息，比如授权给一些应用软件来掌握个人账户名和密码，以便查询公积金等。但从本质上看，这是建立在充分信任基础上的授权，而非为了贪图一时便利不得不做出的“交换”。事实也证明，哪些企业在保护消费者个人信息方面有更细致、贴心的服务，用户就倾向于使用他们的产品。而那些不注重用户个人信息保护的企业，也都会遭遇信任危机。从去年底支付宝年度账单授权漏洞事件，到今年海外社交网站脸书5000万用户数据泄露事件，都说明了这一点。随着大众个人信息保护意识的觉醒，在个人信息保护上不思进取、企图继续钻空子的企业，迟早会被市场淘汰。

　　其实，不管技术发展到哪一步，企业收集和使用个人信息，必须征得消费者同意，尊重消费者知情权的基本底线不能突破。从现阶段来看，中国不少企业保护用户信息的意识，还是比较薄弱的。这里面有商业伦理淡薄、职业道德弱化的问题，也有缺乏有效监管的原因。有专家就指出，对个人信息安全的管理权，目前分散在工信、工商、公安等部门，但都管得不彻底。如何改变这种尴尬局面，让监管更加精准，促使隐私保护落到实处，是下一步我们需要重点解决的问题。

　　有学者曾断言，个人隐私是“尊重、友谊、爱、信任和个人自由的根本”，同时也是“在互联网和现实两个社会里维持文明与尊严的基本方式”。希望通过此次讨论，有更多企业能认识到，没有隐私保护，一切无从谈起，为用户量身定制个人信息安全防护网，才是通向未来的必经之路。

People's Daily: companies should be more "sensitive" to personal information

Once the school

March 28, 2018 07:00 source: People's Daily online - People's Daily.

Original title: companies should be more "sensitive" to personal information

Regardless of the development of technology, enterprises must obtain the consent of consumers and respect the basic bottom line of consumers' right to know.

In the past two days, robin li, chairman of baidu inc., has raised a lot of questions about the "privacy issues that Chinese users are not so sensitive to privacy issues" on a BBS. Though this judgment has a specific context, he also talked about the legal protection of personal information, using the principle and so on, but the statement that provoked skepticism, itself shows that the public is not sensitive to personal information problem, but a "highly sensitive".

Indeed, with the advent of the big data era, the importance of personal information security, including personal privacy, is increasing. Online shopping, the e-commerce can be based on your browsing trace, accurately to push products and advertisements to you; Registered a website account, and constantly received harassment text messages; From baby products to pre-school education, sales calls and child growth "upgrade"... Many people in daily life often encounter problems that are related to the disclosure of personal information. Arguably, the public is not "insensitive" to personal information, but has become one of the core concerns of the Internet age.

And, to be fair, privacy protection and efficiency can go hand in hand. In order to make the work life more convenient, we will inevitably need to transfer some personal information, such as authorization to some application software to master the personal account name and password, so as to query the accumulation fund and so on. But in essence, it is a mandate based on full trust, not an exchange that has to be made for the sake of convenience. It has also proved that companies have a more detailed and intimate service to protect consumer personal information, and users tend to use their products. Companies that do not pay attention to the protection of users' personal information will suffer from a crisis of confidence. This is illustrated by the fact that the annual payment of alipay's annual billing breach last year, to this year's 50 million user data breaches on facebook's overseas social network. With the awareness of personal information protection awareness of the public, the enterprises that are not aggressive in protecting their personal information and trying to continue to exploit loopholes will be eliminated by the market sooner or later.

In fact, no matter which step the technology develops, enterprises must obtain the consent of consumers and respect the basic bottom line of consumers' right to know. At the present stage, many Chinese enterprises are still weak in protecting their users' information. There is a lack of business ethics and the weakening of professional ethics. There are also reasons for the lack of effective supervision. Experts have pointed out that the management of personal information security, currently dispersed in the industry, industry and commerce, public security departments, but not thorough. How to change this embarrassing situation, make the regulation more precise, and promote the privacy protection to the reality, is the next step we need to focus on the problem.

Some scholars have asserted that privacy is "respect, friendship, love, trust, and the root of the individual freedom", and "on the Internet and reality two society maintain the basic way of civilization and dignity". Hope that through this discussion, more enterprises to realize that there is no privacy, everything is impossible, for the user tailored personal information safety nets, is the path to the future.