怕苦，不少明星婉拒《传承中国》

Fear of hardship, many stars declined "inherit China"

新京报经济新闻 2018-03-11 02:30:21

刘晓庆为了带给观众新鲜感，不惜扮丑。

瞿颖经过京剧名家指点，在节目中的表现令人惊艳。

在众多诗词、书信类文化综艺蜂拥而至之时，北京卫视另辟蹊径，聚焦于传统戏曲文化，推出了大型京剧文化传承节目《传承中国》。上周日该节目播出第一期，从未学过京剧的瞿颖从“零”开始，经过“七天魔鬼训练”，在名家指导下学习唱念做打，挑战了经典京剧名段《昭君出塞》，引发了不少观众对于京剧文化的探讨。该节目总制片人田川在接受新京报专访时表示，这档节目从决定邀请明星参与，到应用真人秀的拍摄方式，都是为了增加趣味性，以吸引更多年轻人关注京剧，“让不懂和不喜欢的人，也能够接受和喜欢上京剧才是传承的意义。”

受众是年轻人而非“票友”

戏曲文化作为更加窄众且不易被电视呈现的舞台艺术，想要吸引所有年龄层的观众，必然要在不失专业水准的前提下，挖掘更多大众喜欢的表现形式。

曾有戏曲综艺尝试邀请民间素人，通过改编经典剧目、趣味翻唱曲艺等方式，贴流行文化。而《传承中国》选择了保留最原本的京剧选段，但通过明星表演、真人秀记录、现代化舞美等手段来增添趣味性，例如在京剧选段上，节目组选择了《贵妃醉酒》《梨花颂》《四郎探母》等观众耳熟能详的故事，“我们希望让观众先从熟悉的入手，先慢慢认识一些节目里的京剧名家，然后我们再选择一些不熟悉的选段，最后培养观众有兴趣自己去了解更多。”

而在专家点评环节，节目组选择了颇具幽默感的京剧名家，他们将有意思的京剧教学方式拿到了舞台上，“像孙毓敏老师，虽然快80岁了，但她特别有趣。她曾经在现场教大家做兰花指和抖手，因为在京剧中，人物心情很激动就会一直抖手。她教得特别形象，台下观众都被感染了，在那儿一起抖。”

制片人田川认为，戏曲综艺的受众群体本就并非懂戏的中老年人和票友，而更多是面向年轻人，甚至是对戏曲不感兴趣的人，“以前听戏曲超过几分钟我都受不了，但我喜欢它的造型，所以我开始愿意接触。现在我们就是在慢慢培养观众，没准某个有趣的内容让你觉得，哎！京剧还真不错，想继续了解。那我们就成功了。”

不少明星练一天就撑不住了

在嘉宾阵容上，《传承中国》除了请到刘晓庆以外，徐帆、那英、屠洪刚、瞿颖、曹云金、李依晓等文化名人也将陆续出现在节目中。与以往在文化节目中嘉宾只是负责朗读、点评不同，《传承中国》需要明星“动真格”学习京剧，水袖功、甩发功都要亲自上阵，偶尔还需面对京剧名家“打手板”的严厉指点。因此，如何选择明星成为了节目组最头疼的难题。

田川坦言，一开始他们的首要标准是嘉宾要自带传播度。对于文化综艺来说，若只通过内容达到泛众有很大难度，“明星的热度可以吸引更多人的关注。同时我们也是一个真人秀，我们也希望嘉宾有真人秀的表现力。”

但不少明星却纷纷婉拒了这次和名家学习的机会，只有一个原因，就是太难了，“大家以为化个妆，挺美，摆个造型就可以了，但他们得真学真唱，真的踢腿、下腰、晨功，操练，好多人学一天就撑不住了。”

而节目中的京剧名家也不在乎所谓流量光环，他们在台下会一律严格要求。因此最终节目组还是选择了既有认知度，又真正热爱京剧文化的名人，“如果我们只是找好看的或者话题多的流量明星，他们对传统文化不好奇反而排斥，他肯定坚持不下来，最后肯定也没法成功挑梁那场难度极高的公演。所以还是需要有传统文化基础，才能够真的学下来。”

心声

很难商业化，产业链需启蒙

文化综艺虽然已成为市场的风向标，但如何商业化却仍是难题。田川坦言，文化类节目确实尚未找到成熟的商业模式，戏曲类尤甚。“我们目前所说的商业化应该是产业链。像戏曲类文化节目，我们未来的产业链一定是面向普通老百姓的，我们希望每个人都愿意为京剧买单，去学习京剧、看京剧。但这个需要特别长的时间去培养，而且也要寻找更合适的节目形式去培养。”

在田川看来，《传承中国》只是文化类综艺中的一次大胆尝试，内容、呈现形式都仍在摸索当中。但这档节目的播出，必然可以让更多业内人士关注到戏曲文化这片珍稀“矿产”。“就像现在很多文化类节目都很火，但最初大家也没有想到它会火，因为现在年轻人的喜好非常多元化，难以琢磨。所以我们希望给戏曲产业铺路，尽力让身边的人喜欢这个节目，然后有更多的人持续来做，直到形成大规模的文化事件，投资、产业链等就可能被吸引而来了。”

Fear of hardship, many stars declined "inherit China"

Beijing news economic news 2018-03-11 02:30:21.

Liu xiaoqing, in order to bring freshness to the audience, did not hesitate to dress up.

The performance of qu ying in the program is amazing.

When the variety of poems and letters of cultural variety came in, Beijing satellite TV set a new path, focusing on traditional opera culture and introducing the "inherit China". On Sunday the first issue of the program, never learned to Peking Opera qu ying begin from "zero", through the "devil training" for seven days, in the famous sing read do play under the guidance of learning, challenges the classic Beijing Opera MingDuan "zhaojun fill", triggered a lot of the audience for the Peking Opera culture. The show total producer tian, the Beijing news said in an interview with the program from decided to invite stars to participate in, to the reality application way of shooting, is to increase the fun, to attract more young people pay attention to the Peking Opera, "people don't know and don't like, also can accept and like Peking Opera is the meaning of heritage."

The audience is young people, not "friends"

Opera culture as a more narrow and difficult by television present stage art, want to attract audiences of all ages, in do not break under the premise of professional level, digging more popular like form.

There have been a variety of operas that have tried to invite the folk, and the popular culture has been put up through the adaptation of the classical repertory and the taste of music. And the inheriting Chinese chose to retain the original opera excerpts, but through the reality star performances, recording techniques, modern stage to add interest, for example in the Peking Opera excerpts, you chose the "drunken beauty" "pear flower" ode "koga agent mother" and so on the audience familiar story, "we want to let the audience from the familiar to the first, slowly to know some masters program in Peking Opera, and then we could choose some unfamiliar parts of speech, finally cultivate audience interested to learn more."

In expert review link, you chose to have a sense of humor masters of Beijing Opera, and they will be interesting teaching method got the Beijing Opera stage, "like Sun Yumin teacher, although the nearly 80 - year - old, but she was particularly interesting. She used to teach people to do orchids and shaking hands, because in Beijing Opera, the characters are very excited and will always shake hands. She taught a special image, and the audience was infected and shuddered there.

Producer tian believe that opera variety of audience is not understand play middle-aged and old people and amateur, but more is geared to the needs of young people, even people are not interested in opera, "and I can't stand listening to opera for more than a few minutes before, but I like the shape, so I started to contact. Now we are slowly training the audience, maybe some interesting content to make you feel, ah! Beijing Opera is really good, want to continue to understand. Then we'll be successful."

A lot of stars can't hold out in a day.

In addition to liu xiaoqing, "inheriting China" will also be featured in the program, including xu fan, na ying, tu honggang, qu ying, cao yunjin and li yixiao. From previous guests in the culture show is responsible for reading and comments on different, the Chinese need to star "real" learning Beijing Opera, twirls work, sling pump it all to himself, occasionally still need to face the Peking Opera masters "hand" harsh advice. Therefore, how to choose stars is the biggest headache for the program.

At the beginning, tian said, the first criterion was that guests should bring their own communication. For cultural variety, it is very difficult to reach the audience through content. "the popularity of stars can attract more people's attention. At the same time, we are also a reality show, and we hope the guests will have the expression of reality show.

But this time, many stars have been declined and famous artists the opportunity to learn, just for one reason, is too difficult, "everybody thought a make-up, rather pretty, it is ok to put a shape, but they really learn singing, really kick, low back, morning work, practice, a lot of people learn one day."

And the Peking Opera masters do not care about the so-called traffic halo, they will be strictly required under the stage. So you're finally chose both awareness and really love Beijing Opera culture celebrities, "if we're just looking for a good or topic more traffic star, they are not curious instead of the traditional culture rejection, he must insist on not down, finally certainly can't succeed with the difficulty of high performance. Therefore, it is necessary to have the traditional cultural foundation to be able to really learn.

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It is difficult to commercialize, the industry chain needs enlightenment.

Although cultural variety has become the market's vane, how to commercialize is still a difficult problem. Mr. Tian admits that cultural programs do not yet find mature business models, especially in opera. "What we're talking about right now is the industrial chain. Like the drama culture program, our future industry chain must be aimed at the ordinary people. We hope that everyone will pay for Peking Opera and learn Peking Opera and Peking Opera. But it takes a long time to develop, and it's also about finding more suitable formats to develop.

In the view of tian chuan, inheriting China is only a bold attempt in cultural variety, and the content and presentation form are still groping. However, the broadcast of this program will certainly bring more attention to the rare "mineral" of the opera culture. "It's like a lot of cultural programs are very popular nowadays, but at first it didn't occur to us that it was going to be a fire, because now the young people have a lot of diversity and it's hard to think about it. So we hope to pave the way for drama industry, try to let the people around like this program, and then more people continue to do, until the formation of large-scale cultural events, investment, industrial chain is likely to be attracted to."