中国高校社会影响力排行榜发布，北大清华武大位列三甲

　　12月23日，在“人民网第三届大学校长论坛”上，人民网发布了《2015-2016年度中国高校社会影响力排行榜》，其中北京大学以总分超过清华大学0.22分拔得头筹。

　　会上，据人民网总编辑余清楚介绍，该排行榜由人民网教育频道、人民网舆情监察室联合推出。排行榜结合了教育部权威数据，通过大数据挖掘，围绕高校媒体影响力、网络舆论影响力、科研影响力、校友影响力等多个维度，对高校的社会影响力进行评估。

　　余清楚称，该排行榜选取了126所部属重点高校和地方重点院校，通过多个指标维度的评估，来体现高校在新闻宣传、舆论评价等方面的综合影响力。

　　也有专家表示，媒体在正面宣传高校的同时，也聚焦关注高校发生的各类突发事件，这些负面舆情主要涉及腐败、学生安全、校园管理等，这些事件会拖累高校的社会声誉，一些高校应对负面新闻的危机公关能力普遍还有提升的空间。

　　北大、清华、武大在“高校社会影响力”“媒体影响力”排行榜均居前三

　　通过数据分析后，北京大学、清华大学、武汉大学、浙江大学、复旦大学、上海交通大学、中南大学、中国人民大学南京大学、四川大学分别位居中国高校社会影响力排行榜的前十名。

　　其中北京大学以94.55分摘得桂冠，在媒体影响力、网络舆论影响力等方面表现突出，而清华大学则以94.33分的总成绩位居第二。

　　在“高校新媒体影响力”上，郑州大学、河南大学、上海交通大学位居前三。而在“高校网络舆论影响力”上，前三名则是北京大学、清华大学、武汉大学等高校。

　　在科研影响力中，浙江大学、上海交通大学、北京大学、等高校位居前十，但余清楚表示，从这份榜单中可以明显看出，工科院校和综合院校的科研实力远远超过文科类院校。

　　六大榜单逐一分析后，余清楚总结称，从排行榜总体情况来看，全国高校舆论综合影响力级差较大，“北京大学、清华大学遥遥领先于其他高校，第十名四川大学总分不及北京大学的一半，说明总体水平有待提高。”

　　对此，余清楚提出了三点建议，高校首先要更新对外传播观念，综合提升传播质量，“高校对外宣传要精心选择内容，尽量通过讲故事的方式，让高校宣传更接地气。”他提出，从传播手段来看，一些高校的传播重点还停留在传统纸媒上，应多加重视新媒体的传播。

　　其次，高校应构建多元立体的传播矩阵，提升宣传能力。余清楚建议各大高校宣传部门，一要重视新媒体的作用；二要多和媒沟通交流，实现合力，做到电视、广播、新媒体的多元化、立体化的新闻传播形式；

　　最后，他表示，高校应重视舆情工作，增强舆情应对能力，建议高校相关部门加强对舆情方面的检测，避免舆情放大，导致舆情危机。

　　专家：高校应对负面舆情的能力普遍还需提升

　　据人民网报道，媒体在正面宣传高校的同时，也聚焦关注高校发生的各类突发事件，这些负面舆情主要涉及腐败、学生安全、校园管理等。中国高等教育学会中外合作办学分会理事长林金辉表示，这些事件会拖累高校的社会声誉。

　　对于高校负面舆情多发的形成因素，林金辉认为有几个方面：第一，我国高等教育已经进入大众化阶段，马上就要进入普及化阶段，高等教育规模已经是在世界上第一。在这么大的一个数量群体里面，出现个别问题是难以避免的。第二，现在的信息传播渠道非常多，传播的速度很快，受众面很广，所以，一些高校的消息可能是谣言，也可能被误传出去造成不良影响。第三，高校应对负面新闻的危机公关能力普遍还有提升的空间。

　　林金辉表示，在负面舆情应对方面，从人民网的这份报告可以看出，它对高校相关部门加强重点领域的舆情监测，在突发事件发生后及时作出舆情处理，避免舆情危机等给出了很好的答案。具体而言，第一、高校领导应该增强社会声誉的经营意识；第二、高校应该加强宣传部门的能力建设，进一步强化高校对外宣传的机制建设、平台建设、队伍建设；第三、要重视各种媒体的综合运用，形成高校对外信息发布的全媒体，尤其应该重视微博、微信、客户端等新媒体的运用。在高校舆情危机的引导处理当中，要注意分析网络舆情危机形成的原因、内容，把握校园网络舆情所处的阶段，冷静疏导、科学应对。

来源：人民网

China university social influence ranking, Qinghua University Wuhan University ranked the top three

In December 23rd, "people.com.cn third University Presidents Forum, people.com.cn released" 2015-2016 year Chinese university social influence list ", the Peking University to score more than 0.22 points topped the Tsinghua University.

At the meeting, according to Yu Qingchu, general editor of the people's network, the list was jointly launched by the people's network education channel and the people's network public opinion monitoring room. The rankings combined with the authoritative data of the Ministry of education, through big data mining, around the university media influence, network public opinion influence, research influence, alumni influence and other dimensions, to evaluate the social influence of the University.

Yu Qingchu said that the list selected 126 key universities and key universities. Through multiple indicators, it can reflect the comprehensive influence of colleges and universities in news propaganda, public opinion evaluation and so on.

Some experts also said that the media at the same time in front of the propaganda of colleges and universities, is also the focus of attention in kinds of unexpected incidents occur, these negative public opinion mainly involving corruption, safety of students and campus management, these events will drag the social reputation, ability of public relations in some colleges and universities to deal with negative news of the crisis there is room for improvement.

Peking University, Tsinghua University, Wuhan University in "the social influence" and "media influence" list were ranked in the top three

After data analysis, Peking University, Tsinghua University, Wuhan University, Zhejiang University, Wuhan University, China, Hong Kong, China and other countries ranked the top ten in the list of social impact of Chinese universities.

Among them, Peking University won the crown by 94.55 points, and played a prominent role in the media influence and the influence of network public opinion. Tsinghua University ranked second in the total score of 94.33 points.

In the "new media influence of University", Zhengzhou University, Henan University and Shanghai Jiao Tong University are the top three. In the "university network public opinion influence", the top three are the Peking University, Tsinghua University, Wuhan University and other colleges and universities.

In the impact of scientific research, Zhejiang University, Shanghai Jiao Tong University, Peking University and other universities ranked the top ten, but Yu Qingchu said that from this list, we can see that the research strength of Engineering Colleges and universities is far more than that of liberal arts colleges.

Six list one by one analysis, Yu Qingchu concludes, from the list of the overall situation, the National College of public opinion influence bigger, "Peking University, Tsinghua University way ahead of other colleges and universities, Tenth Sichuan University Peking University score less than half, indicating that the overall level needs to be improved."

For this, Yu Qingchu put forward three suggestions. First, colleges and universities should update the concept of external communication and comprehensively improve the quality of communication. He proposed, from the means of communication, communication on some universities still remain in the traditional media, should be more emphasis on new media communication.

Secondly, colleges and universities should build a multidimensional and three-dimensional communication matrix to enhance the ability to propagate.  Yu Qingchu suggested that the propaganda departments of universities should attach importance to the role of new media. Two, we should communicate more with media and achieve joint efforts to achieve diversified and three-dimensional journalism and communication forms of TV, radio and new media.

Finally, he said that universities should pay attention to public opinion work and enhance public opinion coping ability. It is suggested that relevant departments in universities should strengthen public opinion detection and avoid public opinion amplification, resulting in public opinion crisis.

Experts: the ability to deal with negative public opinion in Colleges and universities needs to be improved

According to the people's daily, the media is promoting the colleges and universities while focusing on all kinds of emergencies in Colleges and universities. These negative public opinions mainly involve corruption, student safety and campus management. Chinese Higher Education Association Sino foreign cooperative education branch director Lin Jinhui said that these events will drag the social reputation of university.

For the negative factors of college public opinion, Lin Jinhui thinks there are several aspects: first, China's higher education has entered the stage of popularization, and will soon enter the stage of popularization. The scale of higher education is the number one in the world. In such a large number of groups, the emergence of individual problems is difficult to avoid. Second, nowadays, there are many channels of information dissemination, and the speed of dissemination is very fast, and the audiences are very wide. Therefore, the news of some universities may be rumours, or they may be misled out, causing adverse effects. Third, colleges and universities to deal with the negative news crisis public relations ability generally still have a room for promotion.

Lin Jinhui said that in dealing with negative public feelings, it can be seen from the report of the people's network that it can monitor the public opinion in key areas of relevant departments in universities and colleges, and make timely public opinion handling after unexpected events, avoiding public opinion crisis and so on, giving a good answer. Specifically, first, the leader should strengthen the social reputation management consciousness; second, the university should strengthen the ability of the Propaganda Department, to further strengthen the mechanism construction in Colleges and universities, foreign propaganda platform construction, team construction; third, should pay attention to the comprehensive use of various media, the formation of the whole media university external information dissemination, especially should attach importance to the exercise micro-blog, WeChat, client and other new media. In the guidance and treatment of public opinion crisis in Colleges and universities, we should pay attention to analyze the causes and contents of the formation of Internet public opinion crisis, grasp the stage of campus network public opinion, calm down and guide and deal with it scientifically.