In the latest issue of the beauty industry summit forum, meituan pointed the development plan of new beauty industry to the digital upgrading of beauty business, focusing on the two groups of consumers and practitioners of beauty industry, aiming to help beauty industry complete the digital upgrading and transformation.
The main consumption force of the beauty industry has turned to the post-90s and post-90s, and even the post-90s have begun to classify beauty consumption as a part of daily life. With the new iteration of meituan's core consumer groups and practitioners, meituan has decided to integrate the advantages of the platform, use scientific and technological means and people-oriented to further promote the in-depth integration of online and offline, so as to solve the current problems of unbalanced supply and demand, nonstandard development of the industry and overweight operation of shengmei.
1. Digital membership management
At present, the membership information management of most traditional shengmei stores still adopts the tabular statistics system or membership records. This kind of management method is very troublesome, especially when the number of members is large, it can not achieve systematic management, and it is not convenient for statistics, which greatly reduces the service efficiency of the store.
Member management is the key to the success or failure of business operation. After all, the profit of stores depends on the long-term consumption of members. Therefore, it is necessary to improve the member information management, promote the digital operation of American businesses, and solve the problem of customer acquisition.
Many large chain stores directly purchase the third-party digital member management system to save trouble. The effect of this method is quite obvious.
But it is not very suitable for small and medium-sized stores, because the number of chain store members is large, and will involve different branch management, so the introduction of intelligent system is a wise move, can solve many problems, but the introduction of this kind of system in small and medium-sized stores has some advantages, and the cost is not low.
Meituan's upgrade plan is mainly to make the most reasonable plan for small and medium-sized beauty salons. By connecting the online member data accumulated on the platform with the offline member information of traditional beauty shops, businesses can complete member management through mobile phones or computers, and provide better and personalized services according to the different needs of consumers.
Through a series of big data application capabilities such as business circle flow analysis and member comment analysis, as well as software and hardware such as intelligent shopping guide, cashier and SaaS system, it helps businesses gradually online store operation, so that businesses of Meiye can catch the fast train of digital transformation and upgrading.
2. Training a new generation of digital beauty service providers
Meituan University's Meiye college has launched the "Meiye digital talent training program", aiming at different practitioners of Meiye, it has carried out primary, intermediate and advanced training courses, and tried the stepped digital talent training program of Meiye.
At the same time, the College of Arts and technology escorts the students' employment in the later stage, provides relevant internship opportunities, helps them enter the society, improves their professional skills, and gradually builds up their professional confidence on the way of learning and practice. This practice has also promoted the development of Meiye, introduced more special talents for the industry, improved the overall quality of the industry, and made consumers more reliable.
In recent years, meituan has given more and more support to the beauty industry. Since meituan launched the "beauty industry open platform plan" in 16 years, meituan has opened its interface to the upstream and downstream of the beauty industry based on its own Internet operation, marketing and management capabilities.
At the same time, we are determined to provide the industry with "more in-depth" multi-level services, and further explore our own positioning from traffic platform to marketing platform to operation platform, so as to contribute more value from Internet platform to the industry.
A warm platform, a promising industry, strong cooperation, will create a better tomorrow, Meiye people, come on!