美团全力推进美业数字化进程


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在最新一期的丽人行业高峰论坛上,美团将新美业发展计划指向丽人业务升级数字化,聚焦美业消费者和从业者两大群体,旨在帮助美业完成数字化升级转型。

In the latest issue of the beauty industry summit forum, meituan pointed the development plan of new beauty industry to the digital upgrading of beauty business, focusing on the two groups of consumers and practitioners of beauty industry, aiming to help beauty industry complete the digital upgrading and transformation.


美业消费主力军已转向90、95后,甚至00后也开始将美容消费划为日常的一部分。随着美业核心消费群体和从业群体的新一轮迭代,美团决定集合平台优势,运用科技手段,以人为本,进一步推进线上线下深度融合,以解决当下供需不平衡、行业发展不规范、生美运营过重等问题。

The main consumption force of the beauty industry has turned to the post-90s and post-90s, and even the post-90s have begun to classify beauty consumption as a part of daily life. With the new iteration of meituan's core consumer groups and practitioners, meituan has decided to integrate the advantages of the platform, use scientific and technological means and people-oriented to further promote the in-depth integration of online and offline, so as to solve the current problems of unbalanced supply and demand, nonstandard development of the industry and overweight operation of shengmei.


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1、会员管理数字化

1. Digital membership management


目前,大多数传统生美门店的会员信息管理仍旧采用表格统计制或者会员本记录等,这样的管理方式其实很麻烦,尤其当会员人数众多时,根本无法做到系统化管理,也不方便统计,大大降低了门店服务效率。

At present, the membership information management of most traditional shengmei stores still adopts the tabular statistics system or membership records. This kind of management method is very troublesome, especially when the number of members is large, it can not achieve systematic management, and it is not convenient for statistics, which greatly reduces the service efficiency of the store.


会员管理好坏是商家经营成败的关键,毕竟门店的利润深深依赖于会员的长期消费,所以必须改善会员信息管理,推进美业商家数字化经营,解决获客难的问题。

Member management is the key to the success or failure of business operation. After all, the profit of stores depends on the long-term consumption of members. Therefore, it is necessary to improve the member information management, promote the digital operation of American businesses, and solve the problem of customer acquisition.


很多大的连锁店为了图省事,直接购买第三方数字化会员管理系统进行管理,这种方法效果倒是挺明显。

Many large chain stores directly purchase the third-party digital member management system to save trouble. The effect of this method is quite obvious.


但是对于中小型门店来说并不是很合适,因为连锁店会员人数较多,并且会涉及不同的分店管理,所以引入智能化系统是明智之举,可以解决很多难题,但是中小型门店引入这类系统有些大材小用了,而且成本也不低。

But it is not very suitable for small and medium-sized stores, because the number of chain store members is large, and will involve different branch management, so the introduction of intelligent system is a wise move, can solve many problems, but the introduction of this kind of system in small and medium-sized stores has some advantages, and the cost is not low.


美团这次升级计划,主要是为中小型美容院做出最合理的规划,通过将平台积累的线上会员数据与传统美业店线下会员信息打通,商家通过手机或电脑就可以完成会员管理,根据消费者的不同需求提供更优质、个性化的服务。

Meituan's upgrade plan is mainly to make the most reasonable plan for small and medium-sized beauty salons. By connecting the online member data accumulated on the platform with the offline member information of traditional beauty shops, businesses can complete member management through mobile phones or computers, and provide better and personalized services according to the different needs of consumers.


并通过商圈流量分析、会员评论分析等一系列大数据应用能力以及智能导购、收银、SaaS系统等软硬件,帮助商家逐步将门店经营线上化,让美业商家搭上数字化转型升级快车。

Through a series of big data application capabilities such as business circle flow analysis and member comment analysis, as well as software and hardware such as intelligent shopping guide, cashier and SaaS system, it helps businesses gradually online store operation, so that businesses of Meiye can catch the fast train of digital transformation and upgrading.


2、培养新一代数字化美业服务者

2. Training a new generation of digital beauty service providers


美团大学旗下的美业学院启动了“美业数字化人才培养计划”,针对不同的美业从业者,开展初级、中级、高级培训课程,尝试阶梯式的美业数字化人才培养计划。

Meituan University's Meiye college has launched the "Meiye digital talent training program", aiming at different practitioners of Meiye, it has carried out primary, intermediate and advanced training courses, and tried the stepped digital talent training program of Meiye.


同时,美业学院为学员后期的就业保驾护航,提供相关实习机会,帮助他们走入社会,提升专业技能水平,在学习和实践的路上逐渐树立职业信心。这一做法也促进了美业的发展,为行业引入更多专项人才,提升行业的整体素养,让消费者信赖度更高。

At the same time, the College of Arts and technology escorts the students' employment in the later stage, provides relevant internship opportunities, helps them enter the society, improves their professional skills, and gradually builds up their professional confidence on the way of learning and practice. This practice has also promoted the development of Meiye, introduced more special talents for the industry, improved the overall quality of the industry, and made consumers more reliable.


美团近些年对美业的行业支持越来越多,从16年美团点评丽人事业部推出“丽人行业开放平台计划”起,美团就基于自身沉淀的互联网运营、营销、管理能力,向美业上下游开放接口。

In recent years, meituan has given more and more support to the beauty industry. Since meituan launched the "beauty industry open platform plan" in 16 years, meituan has opened its interface to the upstream and downstream of the beauty industry based on its own Internet operation, marketing and management capabilities.


同时,立志为行业提供“更深入”的多层次服务做延伸,将自身定位从流量平台→营销平台→运营平台演进深挖,为行业贡献更多来自互联网平台的价值。

At the same time, we are determined to provide the industry with "more in-depth" multi-level services, and further explore our own positioning from traffic platform to marketing platform to operation platform, so as to contribute more value from Internet platform to the industry.


一个有温度的平台,一个有前景的行业,强强联手,定会创造更美好的明天,美业人,一起加油!

A warm platform, a promising industry, strong cooperation, will create a better tomorrow, Meiye people, come on!


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