4月19日消息，百度电商《上鲜了家乡》首场直播特卖活动上线。

April 19 news, baidu e-commerce "fresh home" first live sale online.

据介绍，即日起至4月25日，18位主播将在百度电商直播推荐41种应季家乡货，包括大凉山桑椹干、广西鲜小竹笋、湖南野生春笋、江永糖心蜜薯等。用户打开百度App搜索“上鲜了家乡”，即可选择进入任一主播的直播间观看每日8小时不断档直播，还可以直接点击进入鲜货购买页面，在每天4个时段参与全网最低价秒杀。

According to reports, from now until April 25, 18 anchors will live broadcast on Baidu e-commerce to recommend 41 kinds of seasonal home products, including Daliangshan dried mulberry, Guangxi fresh bamboo shoots, Hunan wild spring shoots, Jiangyong sweet potato, etc. Open Baidu app to search "Shangxian hometown", users can choose to enter the live room of any anchor to watch the 8-hour live broadcast every day. They can also directly click to enter the fresh goods purchase page, and participate in the lowest price seckill of the whole network at 4 time intervals every day.

本次活动以“家乡”和“鲜”为主题，主打时令鲜货、新奇尖货和地方特色商品。它以高频低单价的三农产品为起点，帮助四川大凉山、湖南永州、山东平阴、广西贺州、云南普洱、吉林延边等各地乡村推广农特产品。

The theme of this activity is "Hometown" and "fresh", focusing on seasonal fresh goods, novel top goods and local characteristic goods. Starting from the high-frequency and low unit price products for agriculture, rural areas and farmers, it helps to promote agricultural products in Daliangshan of Sichuan, Yongzhou of Hunan, Pingyin of Shandong, Hezhou of Guangxi, Pu'er of Yunnan and Yanbian of Jilin.

据报道，自2020年以来，百度移动生态全面服务化，以满足用户不断升级的移动需求，而电商是百度服务化的重要一环。随着百度移动生态矩阵能力的增强，与电商人、货、场的聚合场景耦合度更高，同时依托直播场景以及基于智能小程序的后链路服务能力，百度电商业务也在不断成熟。同时，百度电商在助农领域也拥有目标用户、带货场景重叠度高等优势。

According to reports, since 2020, baidu mobile ecosystem has been fully service-oriented to meet the ever-increasing mobile demand of users, and e-commerce is an important part of Baidu service-oriented. With the enhancement of Baidu's mobile ecological matrix capability, the degree of coupling with the aggregation scenarios of e-commerce people, goods and yards is higher. At the same time, relying on the live broadcast scenario and the back link service capability based on intelligent small programs, Baidu's e-commerce business is also maturing. At the same time, baidu e-commerce also has the advantages of target users and high overlapping of delivery scenarios in the field of agricultural assistance.

据了解，《上鲜了家乡》将分别在5、6月份推出“山西专场”、“东莞制造专场”和“家乡品牌专场”，为更多地方的特色产品带货。

It is understood that "Shangxian hometown" will launch "Shanxi special show", "Dongguan manufacturing special show" and "hometown brand special show" in May and June respectively to bring goods for more local characteristic products.