用刺绣和汉字等中国元素打造服装新潮流


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厚重的历史,绚丽多彩的文化,汇集了中国五千年的文明长河,形成了具有中国特色的东方美学风貌。近年来,有态度、有个性,融合时尚与中国本土元素的国潮逐渐成为消费市场的宠儿,越来越多的人将“国潮”作为追求表达自我情怀和文化态度的新形式。目前,国潮已经成为人们眼中的流行时尚,融入日常生活。

The rich history and colorful culture gather the five thousand years of Chinese civilization and form the Oriental aesthetic style with Chinese characteristics. In recent years, Guochao, which has attitude, personality, fashion and Chinese local elements, has gradually become the favorite of the consumer market. More and more people take Guochao as a new form of pursuing self-expression and cultural attitude. At present, Guochao has become a popular fashion in people's eyes, integrating into daily life.


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国潮兴起,不断地给予消费者惊喜,同时也改变了消费者,尤其是千禧世代心目中对于“国潮”的刻板印象,如今的国潮已经被越来越多的人所认可。如中国李宁,古阿新等为代表的国潮品牌,自推出以来,深受众多消费者的关注。

The rise of Guochao has constantly surprised consumers and changed the stereotype of "Guochao" in the minds of consumers, especially Millennials. Nowadays, Guochao has been recognized by more and more people. Such as China's Li Ning, Gu a Xin, such as the representative of the national tide brand, since its launch, by the attention of many consumers.


古阿新,创立于2007年,传承国风之“古”,凝聚时代之“新”,承古创新之意。以刺绣为基调,融入现代艺术设计,展现国潮新姿,向世界展示出独属于中国的古典东方之美。

Gu a Xin, founded in 2007, inherits the "ancient" of national style, condenses the "new" of the times, and inherits the meaning of ancient innovation. With embroidery as the keynote, modern art and design are integrated to show the state-of-the-art fashion and show the world the classical Oriental beauty that belongs to China alone.


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成立十四年来深耕国潮行业,致力于打造能够让更多中国人喜欢穿,自信的穿,传统的又是时尚的服饰品牌,开创性的将文字用刺绣的方式留在衣服上。

Since its establishment for 14 years, it has been deeply engaged in the national fashion industry, and is committed to creating a clothing brand that can make more Chinese people like to wear, confident to wear, traditional and fashionable, and creatively leave words on clothes in the way of embroidery.


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据悉,正在预售的一款古阿新白色T恤预订火爆。这款白T以汉字为基底元素,选择新疆国际大巴扎、骆驼、葡萄以及新疆的棉花图案为设计基础,融入现代年轻人的审美与趣味,让人无不顿觉耳目一新。

It is reported that the pre-sale of a new white T-shirt is very popular. This white T is based on Chinese characters. It is based on the design of Xinjiang International Bazaar, camel, grape and Xinjiang cotton. It integrates the aesthetic and interest of modern young people and makes people feel refreshing.


通过直播平台,预售的方式,古阿新只用了五分钟,500件T恤就被抢购一空,不得不说,古阿新的衣服受到市场追捧和粉丝的喜爱。

Through the live broadcast platform and pre-sale, Gu Axin only took five minutes, and 500 T-shirts were snapped up. It has to be said that Gu Axin's clothes were sought after by the market and loved by fans.


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经记者核实,这并非古阿新第一次用这种方式默默“为国发声”。

Verified by reporters, this is not the first time that Gu a Xin has used this method to "voice for the country".


去年,古阿新就设计一款“武汉”T恤,通过这种设计,表达美好的期盼,重启美好。

Last year, Gu Axin designed a "Wuhan" T-shirt. Through this kind of design, he expressed his beautiful expectation and revived his beautiful life.


古阿新“中华有为”T恤,更是祝愿国家崛起,中国年轻人年青有为。

The "promising China" T-shirt of Gu a Xin wishes the rise of the country and the young people of China a bright future.


古阿新“敦煌飞天”T恤,祝贺国家长征五号B运载火箭首飞成功。

Gu Axin's Dunhuang Feitian T-shirt congratulates the successful first flight of the national long march 5B carrier rocket.


等等。

wait.


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以往古阿新的店铺都是一个区域的销售风向标,近一周,古阿新各店铺生意更好于往日,甚至用火爆形容。位于陕西西安的古阿新益田店人满为患。据该店店长张岩反馈,刺绣“中国”卫衣“卖爆了”。在各方成本上涨压力下,公司开会一致决定,临时将这款衣服降价,用这种方式“为国发声”,同时,古阿新希望更多年轻人穿上“中国”,将他们内心的爱国热情表达出来。

In the past, the stores of Gu a Xin were the sales wind vane of a region. In the past week, the business of Gu a Xin's stores was better than in the past, even described as hot. Located in Xi'an, Shaanxi Province, guaxin yitiandian is overcrowded. According to the store manager Zhang Yan feedback, embroidery "China" sweater "sold out.". Under the pressure of rising costs of all parties, the company decided at a meeting to temporarily reduce the price of this kind of clothes to "voice for the country" in this way. At the same time, Gu Axin hoped that more young people would wear "China" to express their inner patriotic enthusiasm.



90后00后的穿衣风格,与含蓄的70后和佛系的80后不同。他们更加直接,乐意将自己的内心想法通过穿着表达出来。这也是为什么中国李宁和古阿新这样的品牌,能迅速成长起来,成为国潮崛起的典范。

The dressing style of the post-90s and post-90s is different from that of the implicit Post-70s and the Buddhist post-80s. They are more direct and willing to express their inner thoughts through clothing. This is also why brands like Li Ning and Gu Axin in China can grow rapidly and become models of the rise of Guochao.


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