2020环球超级模特选秀(中国区)即将盛大开启
- 2020-07-24 17:35:02
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赛事介绍
不 管 你 是 否 平 凡 与 不 平 凡 , 只 要 来 到 这 个 舞 台 上 , 就 可 以 秀 出 你 的千 娇 百 媚 . . . . . .
“2020 环球超级模特选秀”是由梦狐传媒、联合国 UNB 文化总会、世界文联、央视直通车艺术团等机构携手首席模特导师娟子,发起“环球超级模特选秀”,旨在推动中国传统文化和引领国际潮流。“世间万物皆服饰,芸芸众生为模特”以中国道家思想解读模特职业,全新诠释“超级模特”的标准与意义。
“2020 环球超级模特选秀”将具有独立知识产权的国际顶级品牌赛事,在国际舞台上一定会得到了世界各国政府与社会各界的尊重、认可与关注。美丽经济潜在巨大商机,选秀活动的举办赢得了多方面的收获,为大众赢得审美、为选手赢得机会、为商家赢得效益、为机构赢得品牌、为地方赢得发展。全新的新媒体推广模式以战略策划、多元化的运营,与文化、时尚、服饰、珠宝、美容等行业的优化整合,一定会给冠名商和赞助商带来了无限商机和丰厚收益。
我们根据参赛选手的特长和优势,经过系统专业的培训,通过走秀和才艺表演等多个环节,选出 20 名德才兼备选手成团出道,并为该团作形象代言、演艺、等方面的定向培养和委托输送。目前已与多家商家签署了人才培养输送的战略合作协议。
本届选秀组委会由公安部中国警事、北京市 315 办公室、中国利剑法制维权网、人民法制维权网、深圳市美女会文化传媒有限公司、深圳市宝坪医院议炎国际健康管理中心、香港国际一带一路联合总会、澳门法制报、山西省塑州市山阴县县委宣传部、河北省秦皇岛市警官学校、河北省秦皇岛市海洋国际旅行社、河北省秦皇岛东望集团、新疆生态环保频道工作站、
新疆维吾尔自治区农业商会、新疆生产建设兵团武术协会、新疆收藏家协会自然生态书画院、北京市门头沟区王平镇西马各庄村民委员会、北京市生态区产业基地研究院联合组成共同协办。
赛制及奖项
本届男女选手分童年组、少年组、专业组、中年组、老年组,年龄段从 4 至 70 周岁。7 月至 9 月为筹备阶段,9 月至 10 月为各地级市分赛区选拔赛,各地级市分赛区经过初赛、复赛、决赛产生各组前 20 名入围省赛区选拔赛,省赛区将在 10 月至 11 月经过半决赛、总决赛各组产生前 10 名选手于 12 月参加中国区总决赛(云南),明年 1 月中国总冠军将参加全球总决赛角逐世界冠军。赛事之后各级赛区进入项目衍生和商业运营阶段。各级赛区可在选拔赛中贯穿各类商业主题活动和企业专场。
“2020 环球超级模特选秀”新闻发布会暨启动仪式将于 8 月 8 日在北京东方梅地亚举办(暂定)举办。各级赛区评选出各组冠、亚、季军及七个单项奖,获奖选手将得到耀眼的荣誉和丰厚的奖励。对冠、亚、季军分别授予形象大使、文化大使、亲善大使殊荣,七个单项奖分别为美丽天使、智慧天使、爱心天使、时尚天使、活力天使、才艺天使、优雅天使。省级冠、亚、季军将分别获得价值人民币 5 万、3 万、2 万元的奖金及奖品,单项奖得主将分别获得 1 万元的奖金及奖品。
中国总决赛冠、亚、季军将分别获得价值人民币 30 万、20 万、10 万元的奖金及奖品,天使单项奖得主将分别获得 3 万元的奖金及奖品。
组织机构
一、指导单位
“2020 环球超级模特选秀”中国区组委会
二、主办单位
世界文联
联合国 UNB 文化总会
直通车艺术团
梦狐传媒
格蕾文化
三、承办单位
各地分赛区授权组织和单位
四、全程运营
直通车艺术团
梦狐传媒
世界文联
五、主席
毛威廉
六.副主席
娟子
袁金苹
七、名誉主席
罗华党 中国国际卫视总台副台长、世界文化艺术界联合会常务副主席、联合国健艺美文化产业总会创会主席、著名空军作曲家、在世界乐坛被誉为“东方莫扎特”
谭邦兰 全国工商联美容行业协会美胸专委会主任、联合国健艺美文化产业总会秘书长、杉杉兰格东方艺术团团长、科妍生物基因工程有限公司董事长
曾令旗 国际旅游文化小姐大赛中国区组委会主席、国际旅游文化小姐大赛全国总决赛评审委员会主任委员、世界文化艺术界联合会副主席、中国模特协会副会长、金钟国际传媒董事长、金钟跑车俱乐部董事长、航风航空私人飞机俱乐部总经理
吴太极 国际旅游文化小姐大赛中国区组委会副主席、国际旅游文化小姐大赛全国总决赛评审委员会副主任委员、世界文化艺术界联合会副主席、重庆曼特娜文化发展有限公司总经理.
胡社光
八、执行主席
黄洁
九、执行副主席
邵总
十.总策划
娟子
十一.首席模特导师
娟子
十二.导演
李莉
十三.执行导演
王金海
十四.艺术导演
闫和永
舞蹈艺术家
国家舞蹈一级编导
服装表演专业教授
中国孙中山基金会艺术总监
中国青少年艺术基金会艺术总监
中国非物质文化委员特聘艺术专家
国际著名模特选美大赛及大型综艺晚会总导演
曾担任大型舞台艺术剧汉唐历韵的总导演,中国华夏霓裳之夜总导演。 2020
年,荣获国家开放大学颁发的舞蹈,模特艺术专家称号。现担任国家艺术
继续教育学院教授,艺术总顾问。环球达人秀,综艺栏目,艺术总顾问。
十五.艺术总监
武学伟
中国服装设计师协会副主席、时装艺术委员会主任委员、亚洲时尚联合会理事
北京服装学院硕士研究生校外导师
浙江理工大学服装学院专家导师
清华大学深圳研究生院艺术硕士校外导师
江西服装学院学术委员会主任
2018 年出任应大股份有限公司艺术总监
2015 年荣获哥本哈根“ILUX(冬青奖) 2014 年度设计师奖”
2013 年荣获“复兴公益·时尚大奖”
2010 年荣获“旭化成”中国设计师创意大赛.
2009 年荣获“时尚北京”建国六十周年纺织服装业设计师杰出人物贡献奖
2007 年创立北京卓拉国际时装有限公司和 WU.D 设计师品牌
2007 年荣获中国设计师协会十周年颁发的“中国十大设计名师”
2007 年在莫斯科时装周上举办个人时装作品发布会.
2002 年荣获上海国际时装节颁发时装设计师杰出设计奖.
2000 年中国文化美国行在“美国纽约举办时装发布会”
1999 年荣获中国服装设计师协会颁发服装设计最高奖“金顶奖”.
1998 年当选中国十佳设计师称号
1996 年作品“剪纸儿”获第四届中国国际服装青年设计师作品大赛金奖
十六.秘书长
白梅
十七、副秘书长
刘芳
崔军
十八.招商部主任
赵伟英
十九.直播运营,新媒体总监
熊钟
二十.摄影摄像
邵总
二十一.执行机构及职能职责
(一)秘书处
办公室方面:负责制定执行方案并组织实施;负责各类活动和会议的议程安排、文件、领导讲话、欢迎辞等文稿的起草、制作;负责整个活动的会务组织;协助赛事总监全面统筹日常工作;搭建选秀办公场地;办公用品的保障;办公物资的管理,及购买和制作选秀所需的物料;选秀的文件的管理,及各个部门合约、文件的管理、收集、存档;更新每日办公文件(如通联单、结构图等) ;制定完善日常办公文件及完成每日的选秀总结及汇报文件;收集整理文件,上传下达;管理及发放选秀各类证件;保证选秀的通讯系统畅通,及时发放对讲机等;管理及分配赞助物品;制作选秀执行手册。
票务方面:决赛阶段和企业专场活动门票的统筹、划分、管理;制作门票所需计划,领取及发放;
财务方面:制作和审定选秀预算;监督各组的预算支出;支付选秀所需的各类花销;建立选秀的报销及财务制度。负责完成组委会交办的其他任务。
制作方面:配合招商组完成选秀招商的回报方案;完成选秀各主题活动及总决赛晚会的编排制作方案并落实实施;颁奖晚会节目的邀请统筹管理及涉及的相关人员的邀请和组织管理;服装、道具及后台的组织、管理,如:奖杯、证书、号牌等;和主播电视台共同完成选秀的制作、录制、播出;
(二)招商部
招商方面:负责招商合约的签署、监督、落实执行工作;负责选秀的各类公关洽谈;制定招商方案,及在制作部门配合下,完成选秀的回报方案。客户与嘉宾方面:确定赞助商出席的规格及规模;负责赞助商的邀请、制定接待方案并负责全程接待,安排活动现场座次等工作;明确客户、嘉宾的规格及规模,确定其出席的人数及行程;负责客户、嘉宾邀请、制定接待方案并负责全程接待,安排活动现场座次等;制定礼品发放方案并负责分发;负责赛后的跟进服务:如寄感谢信、填赛后意见回执和邮寄选秀资料等;拓展合作范围,多领域达成合作意向。
(三)赛事部
新闻宣传:负责活动期间的氛围营造;制定宣传策略、宣传口径及宣传方案并实施执行;组织邀请各类媒体宣传报道、筹备和组织新闻发布会及选秀所需的所有宣传活动;组织及邀请各类宣传媒体并负责选秀期间的管理及接待;搭建新闻中心及新闻中心的善后工作;主播电视台录制播出及宣传片制作;协调采访报道;组织新闻通稿、视频、图片等宣传资料并存
档管理;负责组织并完成新闻发布会等选秀所需的所有宣传活动;制作媒体资料汇编,后期跟进服务;负责选秀各类宣传载体的投放及制作;
平面制作:选秀 VI 系统的设计,如:招商手册、会刊、背景板、宣传板等;选秀 VI 系统涉及的物料、物资的制作、印刷及保管、分发;选秀宣传所需的广告设计如:各类户外广告的设计;
摄影摄像:负责选秀期间选手花絮拍摄和录制;负责会刊、主题活动等资料选手照片拍摄及录制;负责各角度拍摄选秀各类活动及决赛晚会全过程;负责在活动结束后提供活动全部照片及动态资料,并交秘书处存档;负责选秀全过程的动态资料拍摄、收集并制作成选秀现场所需的 VCR 及现场实况的资料片。
工程组方面:专业的舞美团队保证选秀的顺利实施;设计选秀并制作完成各个活动的舞美方案;制作完成选秀各个活动及各个场地所需的背景板等工程布置;设计并搭建完成总决赛晚会的舞美工程;
选手组方面:选手的组织及制定入围总决赛选手名单报批,发放入围选手通知书;制定选手手册及准备选手抵达时所需的一切物资;负责选手选秀期间的统筹管理、组织安排、服务并安排选手接机、返程工作(如报到、培训、排练、演出、拍摄等);充分配合选秀期间各组活动,完成选秀招商及选秀期间所需的选秀回报及经营活动;收集和整理选手资料,制作选手资料夹;与新闻宣传组共同完成美丽手册的拍摄工作;与制作组共同完成选手培训工作;完成选手的合约签定;办理选手集体保险;
评委组方面:评委邀请及接待;制定评审规则、评比办法,制作评委手册;组织评判及日常工作;邀请公正员及律师;现场评审计分、统计结果;对评判结果进行整理留存;赛后的跟进服务:如寄感谢信等。
接待后勤:负责统筹、组织、安排选秀期间选手、记者、工作人员等入住酒店或活动场地的吃、住;活动组办公地点、用品落实;会同区接待办负责领导、嘉宾邀请等接待工作。制定选秀用房、用餐、用车计划,并统筹、组织、安排、落实实施;保证选秀期间所有餐、水、车等的及时供应;负责突发所需的一切情况的处理,负责提供并保障医疗救护。
场地协调:选秀酒店所需各类场地的协调;主题活动日的场地协调;选秀颁奖晚会等选秀所需各类场地的协调;场地资料收集整理(介绍、尺寸图、座位图等) ;满足选秀所需所有场地的通讯、电力、直播的要求的协调;
安全保卫:酒店的安全保卫;企业专场活动的安全保卫;选秀各类现场的安全保卫;消防、救护工作。
评审委员会(拟选)
韩斌、王德顺、马艳丽、瞿颖、张梓琳、胡兵、卡门。
媒体运营
电视广播媒体:中央电视台、中国国际卫视及省、地级电视台。
网络平面媒体:华龙网、人民网、新华网、今日头條、抖音短视频、腾讯、爱奇艺、野山椒直播平台、新女报等。
同步覆盖:全国 260 家电视台播出、所有视频网站永久点播;118 家知名网络媒体。
选秀模式
一、分赛区模式
中国赛区已在全国三十余个省市自治区全面启动,各级赛区运用系统策划、运营指导、媒体宣传、选手分配等多种形式,支持分赛区做好赛事,维护赛事品牌形象。组委会对各分赛区指导帮助有如下三种模式:
(一) 区域授权,分赛区独立运营;
(二) 区域授权,市级组委会与分赛区联合运营;
(三) 区域授权,分赛区负责招商,市级组委会负责赛事运营。
二、专场模式
开发针对某一行业的专场赛事,既可以围绕某一品牌,也可以围绕某一行业、某一领域、某一景区,比如:文化产业园区、国家星级景区、政府开发景区、地产专场、汽车专场、大型商场、服装发布等。
三、主题活动模式
1、公益慈善活动
募集慈善资金帮助贫困学生,打造集休闲性、娱乐性、时尚性、推广性、公益性为一体的综合爱心赛事。
2、低碳环保活动
如低碳环保、健康出行、单车(或慢跑)环湖、环岛嘉年华活动。结合各大景区、度假村,高科技低碳环保产品(电动汽车、自行车、休闲产品等) 、饮料食品、运动装备、户外用品等。
四、明星打造模式
获奖选手为知名企业和文化时尚行业提供形象代言、量身打造音乐专辑、时尚专辑、参加平台推荐的各类出、电影电视剧演出等。
五、项目衍生模式
通过选秀衍生可持续发展的商业项目,如:主题文化节项目、影视拍摄基地项目、情商教育项目等。
招商方案
总冠名
冠名方式:“XXX2020 环球超级模特选秀”
冠名要求:
1、冠名单位必须具有品牌知名度、地域美誉度、权威公信度,具备有良好的社会形象、企业形象、公众形象;
2、热爱公益事业,具有国内国际的影响力、号召力;
3、具有广泛的社会责任感、使命感和显著的社会效益、经济效益,拥有铸造品牌的格局和能力;
4、现金赞助人民币 100 万元。
冠名总则:
1、冠名企业具有品牌知名度,热心社会公益事业,能提升本次选秀的规模和档次,并把自身的宣传融入活动中,积极组织自身资源促进选秀的顺利开展;
2、企业可以以其产品名称(产品符合国家有关规定)、企业名称等合法称谓参与本次选秀,并取得与本次选秀相应的名称和回报;
冠名回报:
一、荣誉回报
1、可指派一名负责人出任组委会的名誉主席,担任赛事评委,参与: “2020环球超级模特选秀”组委会会议;同时作为选秀的主办单位之一,并获颁“总冠名单位”授权牌和证书;
2、总冠名企业可以此冠名名称对外展开宣传,获准在其宣传品上使用“2020 环球超级模特选秀总冠名”等字样;
3、享有本次选秀的总冠名权,凡以选秀名义发布的电视、电台、报纸、网络、户外、短信、活动现场等对外宣传品,均突出冠名单位名称及 LOGO;
4、享有本次选秀其他专项活动联合举办权,并以企业、产品名称对外开展与选秀相互协调的宣传、展示、促销等商业推广活动;
5、冠名单位指定一类主体产品成为本次选秀指定专用产品(唯一指定),总冠名企业享有同类产品的排他性;
6、特邀冠名单位的领导出席总决赛以及该企业主题活动期间举行的各种发布会、推介会、主题酒会并作发言;
7、重中国区冠军将同时获得以冠名单位名称命名的“XX 模特”称号;
8、在自愿互惠的前提下,冠名单位享有与本次选秀选手经协商后作为该单位、企业产品形象代言人或形象大使的优先签约权;
9、本次选秀冠、亚、季军奖杯镌刻总冠名单位冠名名称;
10、邀请冠名单位领导出席总决赛的颁奖仪式,并在颁奖仪式上给获奖选手颁奖;
11、在总决赛颁奖晚会上,选秀组委会为冠名单位颁发荣誉证书和牌匾,颁发个人荣誉牌匾。
二、电视宣传
1、特邀总冠名企业领导做一次主题采访,在中央电视台播出;
2、所有合作媒体对总冠名单位进行新闻报道;
3、中央电视台一些栏目全程跟踪报道发布选秀相关新闻。包括:选秀新闻发布会暨活动总冠名签约仪式,初赛、复赛、半决赛、总决赛及颁奖晚会的相关动态;
4、中央电视台在黄金时段对总决赛现场做新闻宣传报道约 20 秒(出现冠名企业的 logo) 。
7、带有总冠名企业 LOGO 的选秀新闻在全国 260 家地方电视台播出。
8、为总冠名企业赠送有关其宣传报道的影像资料;
三、电台、平面、户外宣传、比赛现场回报
1、其他相关媒体刊发选秀新闻报道不低于二十次;
2、总决赛现场提供 2 块标准冠名企业广告位(3mx5m) 。
3、总决赛现场舞台背景出现冠名企业 logo。
4、总决赛现场主持人五次以上提到冠名企业,主持人互动环节做冠名企业知识有奖问答,活动结束鸣谢冠名企业。
5、总决赛现场保证 1 个彩虹拱门、 2 个升空气球均带有总冠名企业 logo。
6、总决赛现场所有标示牌均带有总冠名企业 logo。
四、新媒体平台宣传
1、人民网、新华网、上游新闻、大渝网、抖音短視頻、腾讯、愛奇藝、野山椒直播平台、等对此次选秀活动进行新闻或专题报道。
五、选秀活动宣传
1、选秀组委会举行大型新闻发布会暨冠名仪式,邀请冠名企业负责人发言,并制作新闻亮点,在各大合作媒体中播出;
2、冠名企业可在自身需要的宣传地点作为本次选秀指定报名点,冠名企业可将自身的产品赠送给报名选手,作为宣传促销手段;
3、组织本次选秀获奖选手和媒体参观总冠名企业并举行交流、联欢、现场采访、合影及采风活动,制作新闻热点,在中央电视台或地方电视台播出;
4、总冠名企业可选择庆功晚会在指定地点举行并作为企业宣传活动;
5、拥有本次选秀复赛、半决赛、总决赛期间所有活动现场背景图片中央冠名广告位;
6、可在活动现场设立形象广告牌。
7、在总决赛现场为总冠名单位设置条幅广告两条,以及统一着装的 49人方阵(根据场地情况决定) ;
8、在本次选秀举办期间,各项活动现场佳丽、嘉宾、商务代表、记者等专用礼品袋、工作服、工作牌、车辆通行证、评委水牌、司仪台、道具等印制总冠名单位的冠名名称或 LOGO;
9、在活动的总决赛期间各类活动的入场券背面主要版面发布冠名企业的形象广告;
10、为本次选秀总冠名单位赠送选秀专题 DV 光盘 50 套(含冠名单位插播广告) 、文化衫 50 件及纪念品等;
11、获赠本次选秀颁奖晚会入场券 50 张。
六、形象代言回报
1、总决赛冠军作为总冠名企业形象代言人(录制宣传短片一次);
2、组委会安排总决赛获奖佳丽选手为总冠名企业做一次形象和品牌推广活动,具体方案待定(选手和工作人员的食宿行由企业承担) ;
七、其他说明
1、本次活动中央电视台和地方电视台进行全程报道,可以说本次赛事是由多方媒体合作的一次具有较高权威性和互动性的活动,领导关注,社会关注,具有轰动效应。企业知名度、美誉度和品牌形象将得以迅速提升;
2、总冠名企业可与组委会在本回报要点的范围内,根据企业的宣传计划共同策划具体回报方案和实施计划。
联合冠名(50 万)
联合冠名总则:
1、联合冠名单位具有品牌知名度,热心社会公益事业,能提升本次选秀的规模和档次,并把自身的宣传融入活动中,积极组织自身资源促进选秀的开展;
2、联合冠名单位为行业关注度较高企业,以银行、房产、通信、商贸等行业为主。是总冠名企业之后的二级赞助单位,享有合作伙伴待遇。并取得与本次选秀相应的荣誉和回报;
表现形式:
“****2020 环球超级模特选秀联合冠名单位:********”
联合冠名回报:
一、荣誉回报
1、可指派一名负责人出任“2020 环球超级模特选秀”组委会副主席,担任赛事评委,参与选秀组委会会议;同时作为选秀的协办单位之一,并获颁“2020 环球超级模特选秀协办单位”授权牌和证书;
2、冠名企业可以此冠名名称对外展开宣传,获准在其宣传品上使用“2020环球超级模特选秀联合冠名商”等字样;
3、享有本次选秀重庆赛区的联合冠名权,以选秀名义发布的电视、电台、报纸、网络、户外、短信、活动现场等对外宣传品,标注冠名单位名称及LOGO;
4、享有本次选秀其他专项活动联合举办权,并以企业、产品名称对外开展与选秀相互协调的宣传、展示、促销等商业推广活动;
5、特邀冠名单位的领导出席总决赛以及该企业主题活动期间举行的各种发布会、推介会、主题酒会并作发言;
6、十佳选手将同时获得以冠名单位名称命名的“XX 模特”称号;
8、在自愿互惠的前提下,冠名单位享有与本次选秀选手经协商后作为该单位、企业产品形象代言人或形象大使的优先签约权;
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9、邀请冠名单位领导出席总决赛的颁奖仪式,并在颁奖仪式上给获奖选手颁奖;
10、在总决赛颁奖晚会上,选秀组委会为冠名单位颁发荣誉证书和牌匾。
二、电视宣传
1、特邀冠名企业领导做一次专题采访,在知名媒体播出;
2、十家以上合作媒体对联合冠名单位进行新闻报道;
3、中央电视台栏目全程跟踪报道发布选秀相关新闻。包括:选秀新闻发布会、初赛、复赛、半决赛、总决赛及颁奖晚会的相关动态;
4、中央电视台在黄金时段对总决赛现场做新闻宣传报道 20 秒。
5、为冠名企业赠送有关其宣传报道的影像资料;
三、电台、平面、户外宣传、比赛现场回报
1、在整个赛事过程中,在省一级专题宣传“xxx 杯 2020 环球超级模特选秀赛事专题” (出现冠名企业名称播报)总共不低于五六次;
2、其他相关媒体刊发选秀新闻报道不低于二十次;
4、为总冠名企业赠送有关其宣传报道的平面媒体资料;
6、半决赛或总决赛现场提供 1 块标准冠名企业广告位(3mx5m) 。
7、总决赛现场舞台背景出现冠名企业 logo。
8、总决赛现场主持人两次以上提到冠名企业,主持人互动环节做冠名企业知识有奖问答,比赛结束鸣谢冠名企业。
9、总决赛现场保证 2 个升空气球带有冠名企业 logo。
四、新媒体宣传
1、人民网、新华网、上游新闻、大渝网、抖音短視頻、腾讯、愛奇藝、野山椒直播平台、重庆网络广播电视台等对此次选秀活动进行新闻或专题报道。
五、选秀活动宣传
1、选秀组委会举行大型新闻发布会暨冠名仪式,邀请冠名企业负责人发言,并制作新闻亮点,在各大合作媒体中播出;
2、冠名企业可在自身需要的宣传地点作为本次选秀指定报名点,冠名企业可将自身的产品赠送给报名选手,作为宣传促销手段;
3、组织本次选秀获奖选手和媒体参观冠名企业并举行交流、联欢、现场采访、合影及采风活动,制作新闻热点,在中央电视台或重庆电视台播出;
4、拥有本次选秀复赛、半决赛、总决赛期间所有活动现场背景图片冠名广告位;
5、可在活动现场设立形象广告牌。
6、在总决赛现场为冠名单位设置条幅广告一条,以及统一着装的 25 人方阵(根据场地情况决定) ;
7、为本次选秀冠名单位赠送选秀专题 DV 光盘 20 套(含冠名单位插播广告) 、文化衫 20 件及纪念品等;
8、获赠本次选秀颁奖晚会入场券 20 张。
六、形象代言回报
1、总决赛前三甲或指定单项奖得主作为冠名企业形象代言人(录制宣传短片一次) ;
2、组委会安总决赛获奖选手为冠名企业做一次形象和品牌推广活动,具体方案待定(选手和工作人员的食宿行由企业承担) ;
七、其他说明
1、本次活动中央电视台进行全程报道,可以说本次赛事是由多方媒体合作的一次具有较高权威性和互动性的活动,领导关注,社会关注,具有轰动效应。企业知名度、美誉度和品牌形象将得以迅速提升;
2、冠名企业可与组委会在本回报要点的范围内,根据企业的宣传计划共同策划具体回报方案和实施计划。
唯一指定品牌(28 万元)
总则:
1、唯一指定品牌具有品牌知名度,热心社会公益事业,产品质量和服务品质过硬,无不良社会影响,并把自身的宣传融入活动中,积极组织自身资源促进选秀的开展;
2、根据提供产品和服务内容不同,采取现金+实物方式(现金赞助不低于 50%,实物赞助按产品扫码价的 30%计算金额)赞助,具体价格根据产品和服务的关联性制定,并在同类产品或服务享有排他性。
3、回报条件可依据产品和服务特性具体商定。
指定品牌表现形式:
指定服饰品牌、指定护肤化妆品、指定旅游食品、指定健康食品、指定接待用白酒、指定饮料、指定接待酒店、指定赛会用车提供商、指定购物商场、指定餐饮名店、指定工艺品、指定珠宝手饰、指定娱乐会所、指定家居用品、指定美容机构、指定摄影机构、指定化妆造型机构、指定美容整形医院、指定健身会馆、指定模特培训机构、指定职业培训机构、指定演艺服务机构、指定保险机构。
冠名回报:
一、荣誉回报
1、可指派一名负责人出任组委会的名誉主席,担任赛事评委,参与: “2020环球超级模特选秀”组委会会议;同时作为选秀的主办单位之一,并获颁“总冠名单位”授权牌和证书;
2、总冠名企业可以此冠名名称对外展开宣传,获准在其宣传品上使用“2020 环球超级模特选秀总冠名”等字样;
3、享有本次选秀的总冠名权,凡以选秀名义发布的电视、电台、报纸、网络、户外、短信、活动现场等对外宣传品,均突出冠名单位名称及 LOGO;
4、享有本次选秀其他专项活动联合举办权,并以企业、产品名称对外开展与选秀相互协调的宣传、展示、促销等商业推广活动;
5、冠名单位指定一类主体产品成为本次选秀指定专用产品(唯一指定),总冠名企业享有同类产品的排他性;
6、特邀冠名单位的领导出席总决赛以及该企业主题活动期间举行的各种发布会、推介会、主题酒会并作发言;
7、重中国区冠军将同时获得以冠名单位名称命名的“XX 模特”称号;
8、在自愿互惠的前提下,冠名单位享有与本次选秀选手经协商后作为该单位、企业产品形象代言人或形象大使的优先签约权;
9、本次选秀冠、亚、季军奖杯镌刻总冠名单位冠名名称;
10、邀请冠名单位领导出席总决赛的颁奖仪式,并在颁奖仪式上给获奖选手颁奖;
11、在总决赛颁奖晚会上,选秀组委会为冠名单位颁发荣誉证书和牌匾,颁发个人荣誉牌匾。
二、电视宣传
1、特邀总冠名企业领导做一次主题采访,在中央电视台播出;
2、所有合作媒体对总冠名单位进行新闻报道;
3、中央电视台一些栏目全程跟踪报道发布选秀相关新闻。包括:选秀新闻发布会暨活动总冠名签约仪式,初赛、复赛、半决赛、总决赛及颁奖晚会的相关动态;
4、中央电视台在黄金时段对总决赛现场做新闻宣传报道约 20 秒(出现冠名企业的 logo) 。
7、带有总冠名企业 LOGO 的选秀新闻在全国 260 家地方电视台播出。
8、为总冠名企业赠送有关其宣传报道的影像资料;
三、电台、平面、户外宣传、比赛现场回报
1、其他相关媒体刊发选秀新闻报道不低于二十次;
2、总决赛现场提供 2 块标准冠名企业广告位(3mx5m) 。
3、总决赛现场舞台背景出现冠名企业 logo。
4、总决赛现场主持人五次以上提到冠名企业,主持人互动环节做冠名企业知识有奖问答,活动结束鸣谢冠名企业。
5、总决赛现场保证 1 个彩虹拱门、 2 个升空气球均带有总冠名企业 logo。
6、总决赛现场所有标示牌均带有总冠名企业 logo。
四、新媒体平台宣传
1、人民网、新华网、上游新闻、大渝网、抖音短視頻、腾讯、愛奇藝、野山椒直播平台、等对此次选秀活动进行新闻或专题报道。
五、选秀活动宣传
1、选秀组委会举行大型新闻发布会暨冠名仪式,邀请冠名企业负责人发言,并制作新闻亮点,在各大合作媒体中播出;
2、冠名企业可在自身需要的宣传地点作为本次选秀指定报名点,冠名企业可将自身的产品赠送给报名选手,作为宣传促销手段;
3、组织本次选秀获奖选手和媒体参观总冠名企业并举行交流、联欢、现场采访、合影及采风活动,制作新闻热点,在中央电视台或地方电视台播出;
4、总冠名企业可选择庆功晚会在指定地点举行并作为企业宣传活动;
5、拥有本次选秀复赛、半决赛、总决赛期间所有活动现场背景图片中央冠名广告位;
6、可在活动现场设立形象广告牌。
7、在总决赛现场为总冠名单位设置条幅广告两条,以及统一着装的 49人方阵(根据场地情况决定) ;
8、在本次选秀举办期间,各项活动现场佳丽、嘉宾、商务代表、记者等专用礼品袋、工作服、工作牌、车辆通行证、评委水牌、司仪台、道具等印制总冠名单位的冠名名称或 LOGO;
9、在活动的总决赛期间各类活动的入场券背面主要版面发布冠名企业的形象广告;
10、为本次选秀总冠名单位赠送选秀专题 DV 光盘 50 套(含冠名单位插播广告) 、文化衫 50 件及纪念品等;
11、获赠本次选秀颁奖晚会入场券 50 张。
六、形象代言回报
1、总决赛冠军作为总冠名企业形象代言人(录制宣传短片一次);
2、组委会安排总决赛获奖佳丽选手为总冠名企业做一次形象和品牌推广活动,具体方案待定(选手和工作人员的食宿行由企业承担) ;
七、其他说明
1、本次活动中央电视台和地方电视台进行全程报道,可以说本次赛事是由多方媒体合作的一次具有较高权威性和互动性的活动,领导关注,社会关注,具有轰动效应。企业知名度、美誉度和品牌形象将得以迅速提升;
2、总冠名企业可与组委会在本回报要点的范围内,根据企业的宣传计划共同策划具体回报方案和实施计划。
联合冠名(50 万)
联合冠名总则:
1、联合冠名单位具有品牌知名度,热心社会公益事业,能提升本次选秀的规模和档次,并把自身的宣传融入活动中,积极组织自身资源促进选秀的开展;
2、联合冠名单位为行业关注度较高企业,以银行、房产、通信、商贸等行业为主。是总冠名企业之后的二级赞助单位,享有合作伙伴待遇。并取得与本次选秀相应的荣誉和回报;
表现形式:
“****2020 环球超级模特选秀联合冠名单位:********”
联合冠名回报:
一、荣誉回报
1、可指派一名负责人出任“2020 环球超级模特选秀”组委会副主席,担任赛事评委,参与选秀组委会会议;同时作为选秀的协办单位之一,并获颁“2020 环球超级模特选秀协办单位”授权牌和证书;
2、冠名企业可以此冠名名称对外展开宣传,获准在其宣传品上使用“2020环球超级模特选秀联合冠名商”等字样;
3、享有本次选秀重庆赛区的联合冠名权,以选秀名义发布的电视、电台、报纸、网络、户外、短信、活动现场等对外宣传品,标注冠名单位名称及LOGO;
4、享有本次选秀其他专项活动联合举办权,并以企业、产品名称对外开展与选秀相互协调的宣传、展示、促销等商业推广活动;
5、特邀冠名单位的领导出席总决赛以及该企业主题活动期间举行的各种发布会、推介会、主题酒会并作发言;
6、十佳选手将同时获得以冠名单位名称命名的“XX 模特”称号;
8、在自愿互惠的前提下,冠名单位享有与本次选秀选手经协商后作为该单位、企业产品形象代言人或形象大使的优先签约权;
19
9、邀请冠名单位领导出席总决赛的颁奖仪式,并在颁奖仪式上给获奖选手颁奖;
10、在总决赛颁奖晚会上,选秀组委会为冠名单位颁发荣誉证书和牌匾。
二、电视宣传
1、特邀冠名企业领导做一次专题采访,在知名媒体播出;
2、十家以上合作媒体对联合冠名单位进行新闻报道;
3、中央电视台栏目全程跟踪报道发布选秀相关新闻。包括:选秀新闻发布会、初赛、复赛、半决赛、总决赛及颁奖晚会的相关动态;
4、中央电视台在黄金时段对总决赛现场做新闻宣传报道 20 秒。
5、为冠名企业赠送有关其宣传报道的影像资料;
三、电台、平面、户外宣传、比赛现场回报
1、在整个赛事过程中,在省一级专题宣传“xxx 杯 2020 环球超级模特选秀赛事专题” (出现冠名企业名称播报)总共不低于五六次;
2、其他相关媒体刊发选秀新闻报道不低于二十次;
4、为总冠名企业赠送有关其宣传报道的平面媒体资料;
6、半决赛或总决赛现场提供 1 块标准冠名企业广告位(3mx5m) 。
7、总决赛现场舞台背景出现冠名企业 logo。
8、总决赛现场主持人两次以上提到冠名企业,主持人互动环节做冠名企业知识有奖问答,比赛结束鸣谢冠名企业。
9、总决赛现场保证 2 个升空气球带有冠名企业 logo。
四、新媒体宣传
1、人民网、新华网、上游新闻、大渝网、抖音短視頻、腾讯、愛奇藝、野山椒直播平台、重庆网络广播电视台等对此次选秀活动进行新闻或专题报道。
五、选秀活动宣传
1、选秀组委会举行大型新闻发布会暨冠名仪式,邀请冠名企业负责人发言,并制作新闻亮点,在各大合作媒体中播出;
2、冠名企业可在自身需要的宣传地点作为本次选秀指定报名点,冠名企业可将自身的产品赠送给报名选手,作为宣传促销手段;
3、组织本次选秀获奖选手和媒体参观冠名企业并举行交流、联欢、现场采访、合影及采风活动,制作新闻热点,在中央电视台或重庆电视台播出;
4、拥有本次选秀复赛、半决赛、总决赛期间所有活动现场背景图片冠名广告位;
5、可在活动现场设立形象广告牌。
6、在总决赛现场为冠名单位设置条幅广告一条,以及统一着装的 25 人方阵(根据场地情况决定) ;
7、为本次选秀冠名单位赠送选秀专题 DV 光盘 20 套(含冠名单位插播广告) 、文化衫 20 件及纪念品等;
8、获赠本次选秀颁奖晚会入场券 20 张。
六、形象代言回报
1、总决赛前三甲或指定单项奖得主作为冠名企业形象代言人(录制宣传短片一次) ;
2、组委会安总决赛获奖选手为冠名企业做一次形象和品牌推广活动,具体方案待定(选手和工作人员的食宿行由企业承担) ;
七、其他说明
1、本次活动中央电视台进行全程报道,可以说本次赛事是由多方媒体合作的一次具有较高权威性和互动性的活动,领导关注,社会关注,具有轰动效应。企业知名度、美誉度和品牌形象将得以迅速提升;
2、冠名企业可与组委会在本回报要点的范围内,根据企业的宣传计划共同策划具体回报方案和实施计划。
唯一指定品牌(28 万元)
总则:
1、唯一指定品牌具有品牌知名度,热心社会公益事业,产品质量和服务品质过硬,无不良社会影响,并把自身的宣传融入活动中,积极组织自身资源促进选秀的开展;
2、根据提供产品和服务内容不同,采取现金+实物方式(现金赞助不低于 50%,实物赞助按产品扫码价的 30%计算金额)赞助,具体价格根据产品和服务的关联性制定,并在同类产品或服务享有排他性。
3、回报条件可依据产品和服务特性具体商定。
指定品牌表现形式:
指定服饰品牌、指定护肤化妆品、指定旅游食品、指定健康食品、指定接待用白酒、指定饮料、指定接待酒店、指定赛会用车提供商、指定购物商场、指定餐饮名店、指定工艺品、指定珠宝手饰、指定娱乐会所、指定家居用品、指定美容机构、指定摄影机构、指定化妆造型机构、指定美容整形医院、指定健身会馆、指定模特培训机构、指定职业培训机构、指定演艺服务机构、指定保险机构。
冠名回报:
一、荣誉回报
1、可指派一名负责人出任选秀组委会副主席,参与组委会会议;
2、获颁 “2020 环球超级模特选秀唯一指定品牌”授权牌和证书,获准以此名称对外展开宣传;
3、享有本次选秀其他专项活动联合举办权,并以企业、产品名称对外开展与选秀相互协调的宣传、展示、促销等商业推广活动;
4、成为本次选秀指定专用产品(唯一指定),在同行业享有同类产品的排他性;
5、特邀冠名单位的领导出席半决赛以及该企业主题活动期间举行的各种发布会、推介会、主题酒会并作发言;
6、在自愿互惠的前提下,赞助单位享有与本次选秀选手经协商后作为该单位、企业产品形象代言人或形象大使的优先签约权;
7、邀请赞助单位领导出席重庆赛区总决赛颁奖仪式,并在颁奖仪式上上台留影;
8、在总决赛颁奖晚会上,选秀组委会为赞助单位颁发荣誉证书和牌匾。
二、电视宣传
1、特邀赞助单位领导做一次专题采访,在十家以上网络媒体播出;
2、中央电视台栏目全程跟踪报道发布选秀相关新闻。包括:选秀新闻发布会暨活动总冠名签约仪式,初赛、复赛、半决赛、总决赛及颁奖晚会的相关动态;
3、中央电视台在黄金时段对总决赛现场做新闻宣传报道约 20 秒。
4、为赞助企业赠送有关其宣传报道的影像资料;
三、电台、平面、户外宣传、比赛现场回报
1、在整个赛事过程中,省一级电台(出现赞助企业名称播报)总共不低于 3 次;
2、其他相关媒体刊发选秀新闻报道不低于二十次;
3、为赞助企业赠送有关其宣传报道的平面媒体资料;
4、总决赛现场提供 1 块赞助企业广告位(2mx3m) 。
5、总决赛现场舞台背景出现赞助企业 logo。
6、总决赛现场主持人在赛前提到赞助企业,比赛结束鸣谢赞助企业。
四、新媒体宣传
1、人民网、新华网、上游新闻、大渝网、抖音短視頻、腾讯、愛奇藝、野山椒直播平台等对此次选秀活动进行新闻或专题报道。
五、选秀活动宣传
1、在选秀总决赛期间,赞助企业可获得现场媒体的专题采访一次,并在网络媒体中播出;
2、赞助企业可在自身需要的宣传地点作为本次选秀指定报名点,赞助企业可将自身的产品赠送给报名选手,作为宣传促销手段;
3、组织本次选秀获奖选手和媒体参观赞助企业并举行交流、联欢、现场采访、合影及采风活动,制作新闻热点,在网络媒体中播出;
4、拥有本次选秀复赛、半决赛、总决赛期间活动现场背景图片中的赞助单位及 LOGO 展示;
5、可在活动现场设立形象广告牌一块。
6、在总决赛现场为总冠名单位设置条幅广告一条;
7、赠送选秀专题 DV 光盘 10 套(含赞助单位插播广告)、文化衫 10 件;
8、获赠本次选秀颁奖晚会入场券 10 张。
六、形象代言回报
总决赛获奖选手作为企业形象代言人,有偿录制宣传短片一次。
七、其他说明
1、本次活动中央电视进行全程报道,可以说本次赛事是由多方媒体合作的一次具有较高权威性和互动性的活动,领导关注,社会关注,具有轰动效应。企业知名度、美誉度各品牌形象将得以迅速提升;
2、赞助企业可与组委会在本回报要点的范围内,根据企业的宣传计划共同策划具体回报方案和实施计划。
比赛现场广告位租赁:1 万元人民币
在比赛现场设立 4 个四角柱式广告展位,一面尺寸(3mX1.5m),供给广告位租赁商家(制作由组委会负责) 。
定制活动招商:
1、可单独为企业策划定制总决赛获奖选手专场走秀暨文艺演出:10 万元人民币(举办费用由企业自行承担);
2、为企业策划并举办企业商演、路演、产品发布会或项目推介会:10万元人民币(举办费用由企业自行承担) 。
活动流程参考样板
一、赛事筹备期(30 天)
1、分赛区方案总策划(符合当地旅游、文化、商业等方面的政府导向和社会需求)
2、新闻发布会及启动仪式筹备(场地、酒店、邀请领导、节目准备、选手准备、客户邀请)
3、赛事资料印刷(项目推介、招商手册、礼品袋、邀请函等)
4、分赛区招募
5、赞助招商(针对启动仪式的赞助、先让赞助商低门槛进入)
6、媒体及宣传策划、合作媒体洽谈
二、启动新闻发布会(参考)
场地:5 星级酒店 300 人宴会厅或专业表演场所、500 平以上空间、主舞台 LED 屏 30 平以上
邀请领导:宣传、旅游、文化等部门退休领导(如有在职领导更好),政府厅级以上退休领导
媒体:网络、电视、广播、平面媒体 30 家
参加人数:300 人左右
时间:90-120 分钟
前期准备工作:
1、确定发布会实施方案(场地、人员、交通、餐饮、赞助等);
2、达成嘉宾邀请意向;
3、确定舞台设计方案;
4、相关的设计和物料制作工作;
5、确定相关媒体的邀请;
6、串台词、歌曲全部定稿,录制完成;
7、全方位社会宣传方案确定;
8、发布会主场地通过安检,确保安全;
9、落实演职人员的彩排训练工作;
10、宣传片制作;
11、新闻通稿;
12、领导发言稿;
13、会议礼品。
工作重点:场地、节目安排、媒体合作。
▲上届大赛缩影
Epitome of the last competition
国际版英语直译
International English direct translation
Introduction to the event
No matter whether you are ordinary or not, as long as you come to this stage, you can show your charming
"2020 global super model talent show" is launched by Menghu media, UNB Cultural Federation of the United Nations, World Federation of literary and art, CCTV through train art troupe and other institutions to launch the "global super model talent show", aiming to promote Chinese traditional culture and lead the international trend. "All things in the world are costumes, and all living beings are models" interprets the modeling profession with Chinese Taoist thought, and interprets the standard and significance of "super model".
"2020 global super model talent show" will be an international top brand event with independent intellectual property rights, and will certainly be respected, recognized and concerned by governments and all walks of life in the international arena. The beauty economy has huge potential business opportunities. The holding of the talent show has won many gains, including the public's appreciation of beauty, the opportunity for the players, the benefits for the businessmen, the brand for the organization, and the development for the place. The brand-new new media promotion mode, with strategic planning, diversified operation, and the optimization and integration of culture, fashion, clothing, jewelry, beauty and other industries, will certainly bring infinite business opportunities and rich profits to the naming agents and sponsors.
According to the strong points and advantages of the contestants, through systematic and professional training, through various links such as walking shows and talent performances, we selected 20 athletes with both political integrity and talent to make a group debut, and made targeted training and entrusted transportation in terms of image endorsement, performance and other aspects. At present, it has signed strategic cooperation agreements with many businesses on talent training and transportation.
The Organizing Committee of this draft is composed of the Ministry of public security, China Police Affairs and Beijing 315 Office, China sword one belt, one road network, people's legal system, Shenzhen beauty club culture media Co., Ltd., Shenzhen Baoling hospital, Yan Yan international health management center, Hongkong International Association, Macao legal system, Shanxi County, Shanyin County propaganda department, Hebei Qinhuangdao police officer school, Qinhuangdao City, Hebei International Marine travel agency, Hebei Qinhuangdao Dongwang group, Xinjiang ecological and environmental protection channel workstation
The Agricultural Chamber of Commerce of Xinjiang Uygur Autonomous Region, martial arts association of Xinjiang production and Construction Corps, natural ecological calligraphy and Painting Institute of Xinjiang collectors association, ximagezhuang villagers' committee of Wangping Town, Mentougou District, Beijing, and Beijing Ecological Zone Industrial Base Research Institute jointly organized and co organized.
Competition system and Awards
This year's male and female athletes are divided into childhood group, youth group, professional group, middle-aged group and elderly group, with the age range from 4 to 70 years old. From July to September is the preparatory stage, and eptember to October is the selection competition for municipal sub competition areas at all levels. After preliminary competition, re ompetition and final, the top 20 candidates of each group will be selected for the provincial competition area selection. The provincial competition area will pass the semi-final and the finals from October to November, and the top 10 candidates of each group will participate in the China regional finals (Yunnan) in December and January next year The Chinese champion will compete for the world champion in the global finals in June. After the event, all levels of competition areas enter the project derivation and commercial operation stage. All levels of competition areas can run through all kinds of commercial theme activities and enterprise special events in the selection competition.
The press conference and launching ceremony of "2020 global super model talent show" will be held in Beijing Oriental media on August 8 (tentative). All levels of competition area will select the champion, the second, the third place and seven individual awards. The winners will receive dazzling honor and rich awards. The champion, the second runner up and the second runner up were awarded the image ambassador, cultural ambassador and goodwill ambassador respectively. Seven individual awards were respectively beautiful angel, wisdom angel, love angel, fashion angel, vitality angel, talent angel and elegant angel. The provincial champion, the second runner up and the second runner up will receive 50000, 30000 and 20000 yuan of prizes and prizes respectively, and the winners of individual awards will receive 10000 yuan of prizes and prizes respectively.
The champion, the second runner up and the second runner up of the Chinese finals will receive prizes and prizes worth 300000, 200000 and 100000 yuan respectively, and the winner of the angel individual award will receive 30000 yuan of prize and prize respectively.
Organization
1、 Guidance unit
China Organizing Committee of "2020 global super model talent show"
2、 Organizer
World Federation of literary and art
UNB Cultural Association of the United Nations
Through train Art Troupe
Dream Fox media
Grey culture
3、 Organizer
Authorized organizations and units in different regions
4、 Whole operation
Through train Art Troupe
Dream Fox media
World Federation of literary and art
5、 Chairman
William Mao
6、 Vice Chairman
Juanzi
Yuan Jinping
7、 Honorary chairman
Luo Hua dang, deputy director of China International Satellite TV, executive vice president of the World Federation of cultural and art circles, founding chairman of the United Nations Federation of health arts and American cultural industries, a famous air force composer, is known as "Oriental Mozart" in the world music world
Tan banglan, director of the breast surgery committee of the beauty industry association of the all China Federation of industry and commerce, Secretary General of the United Nations General Association of health arts and beauty culture industry, head of Shanshan Lange Oriental Art Troupe, and chairman of Keyan biogenetic Engineering Co., Ltd Chairman of China Organizing Committee of Miss Zeng Lingqi international tourism and culture competition, chairman of national final evaluation committee of Miss International Tourism and culture competition, vice chairman of World Federation of cultural and art circles, vice president of China Model Association, chairman of golden bell international media, chairman of golden bell sports car club, and general manager of aviation air private jet club
Wu Taiji, vice chairman of China Organizing Committee of Miss International Tourism and culture competition, vice chairman of national final evaluation committee of Miss International Tourism and culture competition, vice chairman of World Federation of cultural and art circles, and general manager of Chongqing mantena Culture Development Co., Ltd
Hu Sheguang
8、 Executive Chairman
Huang Jie
9、 Executive vice president
General manager Shao
10、 General planning
Juanzi
11、 Chief model tutor
Juanzi
12、 Director
Li Li
13、 Executive director
Wang Jinhai
14、 Art director
Yan Heyong
Dance artist
National dance director
Professor of fashion show
Art director, Sun Yat Sen foundation of China
Art director of China Youth Art Foundation
Chinese Intangible Culture Committee invited art experts
Chief director of international famous model beauty contest and large variety show
He once served as the chief director of large-scale stage art drama Liyun of Han and Tang Dynasties, and the chief director of Chinese colorful dress night. two thousand and twenty
The production plan and implementation of the program; the overall management of the invitation of award party programs and the invitation and organization management of related personnel involved; the organization and management of clothing, props and backstage, such as trophies, certificates, number plates, etc.; the production, recording and broadcasting of the talent show together with the host TV station;
(2) Investment Promotion Department
In terms of investment promotion, it is responsible for the signing, supervision and implementation of the investment promotion contract; it is responsible for various public relations negotiations of the talent show; it formulates the investment promotion scheme and completes the return scheme of the draft with the cooperation of the production department. In terms of customers and guests: determine the specifications and scale of the sponsor's attendance; be responsible for the invitation of sponsors, the formulation of reception scheme and the whole process reception, and the arrangement of seats for the activities; clarify the specifications and scale of customers and guests, determine the number of participants and their itinerary; be responsible for the invitation of customers and guests, formulate the reception scheme, and be responsible for the whole reception, and arrange the seats for the activities Develop the gift distribution plan and be responsible for the distribution; be responsible for the follow-up service after the competition, such as sending thank-you letters, filling in the feedback after the competition, mailing draft materials, etc.; expanding the scope of cooperation and reaching cooperation intention in various fields.
(3) Competition Department
News and publicity: responsible for the atmosphere building during the event; formulating the propaganda strategy, propaganda caliber and publicity scheme and implementing them; organizing and inviting all kinds of media to publicize and report, preparing and organizing all publicity activities required by the talent show; organizing and inviting all kinds of propaganda media and responsible for the management and reception during the talent show; establishing the news center and the aftermath of the news center In addition, the host TV station recorded and broadcast and produced propaganda films; coordinated the interview and reporting; organized news releases, videos, pictures and other publicity materials to coexist
File management; responsible for organizing and completing all publicity activities required by the talent show such as press conference; making media material compilation and follow-up service in the later stage; launching and making various publicity carriers for the talent show;
Graphic production: Design of draft VI system, such as: Investment Manual, conference bulletin, background board, publicity board, etc.; production, printing, storage and distribution of materials and materials involved in draft VI system; advertising design required for talent show publicity, such as: the design of various outdoor advertisements;
Photographing: shooting and recording of contestants' sidelights during the draft; shooting and recording the photos of contestants from conference journals and theme activities; shooting the whole process of various events and final party from all angles; providing all photos and dynamic information of the event after the event and submitting them to the Secretariat for filing; taking, collecting and making dynamic data of the whole process of the draft VCR required for the draft site and the live documentary.
In terms of engineering team: professional dance beauty team ensures the smooth implementation of the talent show; designs and completes the dance beauty scheme of each activity; makes and completes the engineering layout such as the background board required for each activity and each venue; designs and builds the dance art project of the final party;
In the aspect of player group: the organization of the contestants and the formulation of the list of the finalists for approval and the issuance of the shortlisted players' notices; the formulation of the contestants' Handbook and the preparation of all the materials required by the contestants' arrival; responsible for the overall management, organization, arrangement and service of the contestants during the draft, as well as the arrangement of the pick-up and return work (such as registration, training, rehearsal, performance, shooting, etc.), and fully cooperate with the draft During the period, each group participated in the activities to complete the draft investment promotion and the draft returns and business activities required during the draft; collected and sorted out the contestant information and produced the contestant's folder; completed the shooting of beauty manual with the news and publicity group; completed the training work of the contestants with the production team; completed the signing of the player's contract; handled the collective insurance of the contestants;
In terms of the jury group: invitation and reception of judges; formulation of evaluation rules and evaluation methods; preparation of judges' Handbook; organization of evaluation and daily work; invitation of impartial officers and lawyers; on-site evaluation score and statistical results; sorting and retention of evaluation results; follow-up service after the competition, such as sending thank-you letters, etc.
He was awarded the title of dance and model art expert by Open University of China. He is now the national art
Professor, general art consultant, College of continuing education. Global talent show, variety show, art general consultant.
15、 Art director
Wu Xuewei
Vice chairman of China Fashion Designers Association, chairman of Fashion Art Committee, Asian Fashion Federation
director
Off campus tutor of Beijing Institute of fashion
Expert tutor, School of fashion, Zhejiang University of Technology
Tutor of master of Arts in Shenzhen Graduate School of Tsinghua University
Director of Academic Committee of Jiangxi Institute of fashion
In 2018, he became the art director of Yingda Co., Ltd
In 2015, it won the "ILUX (Holly Award) 2014 Designer Award" in Copenhagen
Won "Renaissance public welfare · Fashion Award" in 2013
In 2010, it won the "Asahi Asahi" Chinese designer competition
In 2009, it won the outstanding contribution award of designers in textile and garment industry for the 60th anniversary of the founding of "Fashion Beijing"
Founded Beijing zhuola International Fashion Co., Ltd. and Wu. D designer brand in 2007
In 2007, he was awarded the title of "China's top ten famous designers" by the 10th anniversary of China Designers Association
In 2007, a personal fashion show was held at Moscow fashion week
In 2002, she was awarded the outstanding design award of fashion designer in Shanghai International Fashion Festival
China culture America held fashion show in New York in 2000
In 1999, it was awarded the Golden Summit Award by China Fashion Designers Association
In 1998, he was elected as one of the top ten designers in China
In 1996, "paper cutting" won the gold medal in the 4th China International Fashion young designers competition
16、 Secretary General
White plum
17、 Under Secretary General
Liu Fang
Cui Jun
18、 Director of Investment Promotion Department
Zhao Weiying
19、 Live operation, new media director
Bear bell
20、 Photography
General manager Shao
21、 Executive organization and functions and responsibilities
(1) Secretariat
Office: responsible for the formulation and implementation of the implementation plan; responsible for the drafting and production of agenda arrangement, documents, leader's speech, welcome speech and other manuscripts of various activities and meetings; responsible for the conference organization of the whole activity; assisting the event director to comprehensively coordinate the daily work; building the talent show office space; ensuring office supplies; managing office materials, and purchasing and making talent shows Materials required; management of draft documents, management, collection and filing of contracts and documents of various departments; updating of daily office documents (such as contact list, structure chart, etc.) To develop and improve the daily office documents and complete the draft summary and report documents every day; to collect and sort out the documents, upload and release the draft documents; to manage and issue various kinds of draft certificates; to ensure the smooth communication system of the draft, and to issue walkie talkies in time; to manage and distribute sponsorship items; to make draft implementation manual.
Ticketing: overall planning, division and management of tickets for final stage and special events of enterprises; planning, collection and distribution of tickets required for making tickets;
Financial aspects: making and approving draft budget; supervising budget expenditure of each group; paying all kinds of expenses needed by draft; establishing reimbursement and financial system of draft. Be responsible for other tasks assigned by the organizing committee.
In terms of production: cooperate with the investment promotion group to complete the reward scheme of the talent show investment promotion; complete the arrangement of the theme activities and the final Party of the talent show
Reception Logistics: responsible for the overall planning, organization and arrangement of food and accommodation for contestants, journalists, staff, etc. staying in the hotel or activity venue during the talent show; the office location and supplies of the activity team are implemented; and the reception office of the district is responsible for the reception of leaders and guests. Make plans for housing, dining and car use for the talent show, and coordinate, organize, arrange and implement the plan; ensure the timely supply of all meals, water and vehicles during the draft; be responsible for handling all emergencies and providing and ensuring medical aid.
Site coordination: coordination of all kinds of venues required by the draft hotel; site coordination of theme activity day; coordination of various venues required for talent show such as draft award party; collection and arrangement of site information (introduction, size map, seat map, etc.); coordination of meeting the requirements of communication, power and live broadcast of all venues required for the draft; coordination of venue coordination for all venues required by the draft;
Security: hotel security; corporate special activities security; all kinds of on-site security; fire and rescue work.
Evaluation committee (to be selected)
Han Bin, Wang Deshun, Ma Yanli, Qu Ying, Zhang Zilin, Hu Bing, Carmen.
Media operations
TV and radio media: CCTV, China International Satellite TV and provincial and prefecture level TV stations.
Xinhuanet.com, Hualong tiktok, people.com.cn, Xinhua net, today's headlines, short video, Iqiyi, wild pepper live broadcast platform, new women's newspaper, etc.
Synchronous coverage: 260 TV stations nationwide, all video websites permanently on demand; 118 well-known network media.
Draft mode
1、 Division mode
China's competition regions have been fully launched in more than 30 provinces, cities and autonomous regions in China. Various levels of competition regions use various forms, such as system planning, operation guidance, media publicity, player allocation, etc., to support sub regions to do well in competitions and maintain the brand image of competitions. There are three modes for the organizing committee to provide guidance and assistance to each division as follows:
(1) Regional authorization and independent operation in different competition areas;
(2) Regional authorization, joint operation of municipal organizing committee and sub competition areas;
(3) Regional authorization, sub competition area is responsible for investment promotion, and municipal organizing committee is responsible for event operation.
2、 Special mode
The development of special events for a certain industry can focus not only on a certain brand, but also on an industry, a certain field and a certain scenic spot, such as cultural industry park, National Star scenic spot, government development scenic spot, real estate special event, automobile special event, large shopping mall, clothing release, etc.
3、 Theme activity mode
1. Charity activities
Raise charity funds to help poor students to create a comprehensive love event integrating leisure, entertainment, fashion, promotion and public welfare.
2. Low carbon environmental protection activities
Such as low-carbon environmental protection, healthy travel, cycling (or jogging) around the lake, Island Carnival activities. Combined with the major scenic spots, resorts, high-tech low-carbon environmental protection products (electric vehicles, bicycles, leisure products, etc.), drinks and food, sports equipment, outdoor products, etc.
4、 Star Building Mode
Winners provide image endorsements for well-known enterprises and cultural and fashion industries, tailor-made music albums and fashion albums, participate in all kinds of productions recommended by the platform, film and TV series performances, etc.
5、 Project derivative model
Through the talent show, the sustainable development of commercial projects, such as: theme cultural festival project, film and television shooting base project, emotional intelligence education project, etc.
Investment scheme
Total title
Title Method: "xx2020 global super model talent show"
Naming requirements:
1. The naming unit must have brand awareness, regional reputation, authority and credibility, and have a good social image, corporate image and public image;
2. Love public welfare, with domestic and international influence and appeal;
3. It has a broad sense of social responsibility and mission, significant social and economic benefits, and has the pattern and ability of casting brand;
4. One million yuan in cash.
General rules of naming:
1. The named enterprises have brand awareness and are enthusiastic about social welfare undertakings. They can improve the scale and grade of the draft, integrate their own propaganda into the activities, and actively organize their own resources to promote the smooth development of the talent show;
2. The enterprise may participate in the draft with its product name (the product complies with the relevant provisions of the state), enterprise name and other legal titles, and obtain the name and return corresponding to the draft;
Return on naming:
1、 Honor reward
1. A person in charge can be appointed as the honorary chairman of the organizing committee to serve as the competition judge and participate in the organizing committee meeting of "2020 global super model talent show"; at the same time, as one of the organizers of the talent show, he or she will be awarded the authorization card and certificate of "general naming unit";
2. The general naming enterprise can carry out publicity with this title name, and is allowed to use the words such as "2020 global super model talent show general title" in its publicity materials;
3. Enjoy the total naming right of this draft. All publicity materials published in the name of the talent show, such as TV, radio, newspaper, Internet, outdoor, SMS, activity site, etc., shall highlight the name and logo of the naming unit;
4. Enjoy the right to jointly hold other special activities of this talent show, and carry out publicity, exhibition, promotion and other commercial promotion activities coordinated with the talent show in the name of enterprises and products;
5. The naming unit designates a class of main products to be the designated special products (the only designated products) of this draft, and the total naming enterprises enjoy the exclusivity of similar products;
6. Leaders of the named unit are specially invited to attend and make speeches at various press conferences, promotion meetings and theme receptions held during the finals and theme activities of the enterprise;
7. The champion of China area will also be awarded the title of "XX model" with the name of the naming unit;
8. On the premise of voluntary reciprocity, the naming unit has the priority of signing a contract as the product image spokesperson or image ambassador of the unit or enterprise after negotiation with the contestants of this draft;
9. The first, second and third place trophies are engraved with the title of the general title unit;
10. Invite the leader of the named unit to attend the award ceremony of the finals and give awards to the winners at the ceremony;
11. In the final Prize Presentation evening, the draft organizing committee will issue the honorary certificate and plaque to the named unit and individual honor plaque.
2、 Television publicity
1. We specially invite the leaders of the named enterprises to do a thematic interview, which will be broadcast on CCTV;
2. All the cooperative media report the general named unit;
3. Some CCTV programs have followed the whole process of reporting and releasing news related to talent shows. Including: draft press conference and signing ceremony of the event title, preliminary competition, semi-finals, finals and award party related dynamics;
4. CCTV makes news reports on the finals in prime time for about 20 seconds (the logo of the named enterprise appears).
7. The draft news with the logo of the company was broadcast in 260 local TV stations across the country.
8. To present the image materials related to the publicity reports of the general named enterprises;
3、 Radio, print, outdoor publicity, on-site returns
1. Other relevant media have published no less than 20 news reports on talent shows;
2. Two advertising spaces (3mx5m) of standard named enterprises are provided on the site of the finals.
3. The logo of the named enterprise appeared on the stage background of the finals.
4. The host of the finals mentioned the named enterprise more than five times. In the interactive link of the host, the knowledge of the named enterprise was awarded. At the end of the activity, the title enterprise was acknowledged.
5. One rainbow arch and two launch balloons are guaranteed to carry the company logo.
6. All the signboards on the site of the finals have the logo of the total named enterprise.
4、 New media platform publicity Xinhuanet.com, people.com.cn, Xinhua, upstream news, Chongqing Chongqing network, jitter short video, Tencent, Iqiyi, tiktok live platform, etc., to do news or special coverage on this draft show.
5、 Promotion of talent show
1. The draft Organizing Committee held a large press conference and naming ceremony, invited the person in charge of the named enterprise to speak, and produced news highlights, which were broadcast in the major cooperative media;
2. The named enterprises can use the publicity places they need as the designated registration points of this draft, and the naming enterprises can present their own products to the applicants as a means of publicity and promotion;
3. Organize the winners and media to visit the general named enterprises and hold exchange, get-together, on-site interview, group photo and wind gathering activities, and make news hot spots, which will be broadcast on CCTV or local TV stations;
4. The general named enterprises can choose the celebration party to be held in the designated place as enterprise publicity activities;
5. It has the Central title advertising space of the background pictures of all the activities during the second round, semi-final and finals of the draft;
6. Image billboards can be set up at the event site.
7. Two banners and a square array of 49 people dressed in uniform shall be set up for the general naming unit in the finals (determined according to the site conditions);
8. During this talent show, special gift bags, work clothes, work cards, vehicle passes, judges' water cards, master's desk, props and other special gift bags, guests, business representatives, reporters, etc. will print the name or logo of the general naming unit;
9. The main advertisement on the back of the event will be published on the back of the final;
10. 50 sets of special DV discs (including advertisement of the naming unit), 50 pieces of cultural shirts and souvenirs will be presented to the general naming unit of the talent show;
11. 50 tickets were given to the talent show.
6、 Image endorsement reward
1. The champion of the finals will act as the spokesperson of the company's overall title (one video recording);
2. The organizing committee arranges the winner of the finals to do an image and brand promotion activity for the overall named enterprise. The specific plan is to be determined (the accommodation and accommodation of the contestants and staff shall be borne by the enterprise);
7、 Other instructions
1. CCTV and local TV stations reported the whole event. It can be said that the event is a highly authoritative and interactive activity cooperated by multiple media. Leaders pay attention to it and the society pays attention to it, which has a sensational effect. The popularity, reputation and brand image of enterprises will be improved rapidly;
2. Within the scope of the reward points, the general named enterprise and the organizing committee can jointly plan the specific reward plan and implementation plan according to the enterprise's publicity plan.
Joint naming (500000)
General rules for joint naming:
1. The joint naming unit has brand awareness, is enthusiastic about social welfare, can improve the scale and grade of the draft, and integrate its own publicity into the activities, and actively organize its own resources to promote the development of the talent show;
2. The joint naming units are enterprises with high industry attention, mainly in banking, real estate, communication, commerce and other industries. It is the second level sponsor unit after the total named enterprise and enjoys the treatment of partner. And obtain the honor and reward corresponding to this draft;
Form of expression:
"Co naming unit of the 2020 global super model talent show: ≡"
Joint naming return:
1、 Honor reward
1. A person in charge can be appointed as the vice-chairman of the Organizing Committee of "2020 global super model talent show", act as the competition judge and participate in the meeting of the talent show Organizing Committee; at the same time, as one of the co organizers of the talent show, he can be awarded the license and certificate of "2020 global super model talent show co organizer";
2. The naming enterprises can carry out publicity with this title, and are allowed to use the words of "2020 global super model talent show joint denominator" in their publicity materials;
3. Enjoy the joint naming right of Chongqing competition area of this draft, and mark the name and logo of the naming unit in the name of the talent show, such as TV, radio, newspaper, Internet, outdoor, SMS, activity site, etc;
4. Enjoy the right to jointly hold other special activities of this talent show, and carry out publicity, exhibition, promotion and other commercial promotion activities coordinated with the talent show in the name of enterprises and products;
5. Leaders of the named unit are specially invited to attend and make speeches at various press conferences, promotion meetings and theme receptions held during the finals and theme activities of the enterprise;
6. The top ten contestants will also be awarded the title of "XX model" with the name of the naming unit;
8. On the premise of voluntary reciprocity, the naming unit has the priority of signing a contract as the product image spokesperson or image ambassador of the unit or enterprise after negotiation with the contestants of this draft;
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9. Invite the leader of the named unit to attend the award ceremony of the finals and give awards to the winners at the ceremony;
10. In the final award party, the draft organizing committee will present the honorary certificate and plaque to the named unit.
2、 Television publicity
1. We specially invite the leaders of the named enterprises to do a special interview, which will be broadcast in the well-known media;
2. More than ten cooperative media reported the joint naming unit;
3. CCTV programs track the whole process of reporting and releasing news about talent shows. Including: news conference, preliminary competition, semi-finals, finals and award party related dynamic;
4. CCTV made news coverage of the finals in prime time for 20 seconds.
5. Presenting the image materials related to the publicity reports of the named enterprises;
3、 Radio, print, outdoor publicity, on-site returns
1. In the whole process of the event, the provincial level special promotion of "XXX cup 2020 global super model talent show" (broadcast with the name of the enterprise) was no less than 56 times;
2. Other relevant media have published no less than 20 news reports on talent shows;
4. To present the general named enterprises with the plane media materials related to their propaganda and reports;
6. One standard named enterprise advertising space (3mx5m) shall be provided at the semi-final or finals.
7. The logo of the named enterprise appeared on the stage background of the finals.
8. The host mentioned the named enterprise more than twice in the final, and the host interactive link made the award-winning question and answer on the knowledge of the named enterprise, and at the end of the competition, he / she acknowledged the named enterprise.
9. Two balloons are guaranteed to carry the company logo.
4、 New media publicity
Xinhuanet.com, people.com.cn, Xinhua, upstream news, Dayu, tiktok, Tencent, Iqiyi, wild pepper live broadcast platform, Chongqing network radio and television station, etc., have done news or special reports on this draft show.
5、 Promotion of talent show
1. The draft Organizing Committee held a large press conference and naming ceremony, invited the person in charge of the named enterprise to speak, and produced news highlights, which were broadcast in the major cooperative media;
2. The named enterprises can use the publicity places they need as the designated registration points of this draft, and the naming enterprises can present their own products to the applicants as a means of publicity and promotion;
3. Organize the winners and media to visit the named enterprises and hold exchange, get-together, on-site interview, group photo and gathering activities, produce news hot spots and broadcast them on CCTV or Chongqing TV station;
4. It has the title advertising space of the background pictures of all the activities during the second round, semi-final and finals of the draft;
5. Image billboards can be set up at the event site.
6. Set up a banner advertisement for the title unit and a square array of 25 people dressed in uniform (determined according to the situation of the venue);
7. 20 sets of special DV CDs (including advertisement of the named company), 20 pieces of cultural shirts and souvenirs will be presented to the naming unit of the talent show;
8. 20 tickets were given to the talent show.
6、 Image endorsement reward
1. The top three winners of the finals or the designated individual award winners will act as the spokesperson of the named enterprise (one publicity video will be recorded);
2. The winner of the safety finals of the organizing committee will conduct an image and brand promotion activity for the named enterprise, and the specific plan is to be determined (the accommodation and food of the contestants and staff shall be borne by the enterprise);
7、 Other instructions
1. CCTV reported the whole event. It can be said that the event is a highly authoritative and interactive activity cooperated by multiple media. Leaders pay attention to it and the society pays attention to it, which has a sensational effect. The popularity, reputation and brand image of enterprises will be improved rapidly;
2. Within the scope of the reward points, the named enterprise and the organizing committee can jointly plan the specific reward scheme and implementation plan according to the publicity plan of the enterprise.
Only designated brand (280000 yuan)
General:
1. The only designated brand has brand awareness, is enthusiastic about social welfare undertakings, has excellent product quality and service quality, and has no adverse social impact. It also integrates its own publicity into the activities, and actively organizes its own resources to promote the development of talent shows;
2. According to the different contents of products and services, cash + in kind sponsorship (cash sponsorship shall not be less than 50%, and in kind sponsorship shall be calculated according to 30% of the scanning price of products). The specific price shall be determined according to the relevance of products and services, and shall be exclusive in similar products or services.
3. The terms of return can be determined according to the characteristics of products and services.
Designated brand expression form:
Designated clothing brand, designated skin care cosmetics, designated tourism food, designated health food, designated reception liquor, designated beverage, designated reception hotel, designated game vehicle provider, designated shopping mall, designated catering store, designated handicraft, designated jewelry and handicrafts, designated entertainment club, designated household goods, designated beauty agency, designated photography agency, designated Make up agencies, designated beauty and plastic hospitals, designated fitness clubs, designated model training institutions, designated vocational training institutions, designated performing arts service institutions, designated insurance institutions.
Return on naming:
1、 Honor reward
1. A person in charge can be appointed as the vice chairman of the draft organizing committee to participate in the meeting of the organizing committee;
2. He has been awarded the license plate and certificate of "the only designated brand of 2020 global super model talent show", and is allowed to carry out publicity under this name;
3. Enjoy the right to jointly hold other special activities of this talent show, and carry out publicity, exhibition, promotion and other commercial promotion activities coordinated with the talent show in the name of enterprises and products;
4. It has become the exclusive product of the same kind in the same industry;
5. Leaders of the named unit are specially invited to attend the semi-finals and various press conferences, promotion meetings and theme reception held during the theme activities of the enterprise and make speeches;
6. On the premise of voluntary reciprocity, the sponsor has the priority to sign a contract with the contestants of this draft as the spokesperson or Ambassador of the company's products after negotiation;
7. Invite the leader of the sponsor to attend the award ceremony of Chongqing competition area finals and take photos on stage at the award ceremony;
8. In the final award ceremony, the draft Organizing Committee presented the honorary certificate and plaque to the sponsor.
2、 Television publicity
1. Specially invite the leader of the sponsor to do a special interview, which will be broadcast in more than ten network media;
2. CCTV programs track the whole process of reporting and releasing news about talent shows. Including: draft press conference and signing ceremony of the event title, preliminary competition, semi-finals, finals and award party related dynamics;
3. CCTV made news coverage of the finals in prime time for about 20 seconds.
4. Presenting the image materials related to the publicity report to the sponsor enterprises;
3、 Radio, print, outdoor publicity, on-site returns
1. In the whole process of the event, the provincial level radio station (broadcasting the name of sponsor enterprise) shall not be less than 3 times in total;
2. Other relevant media have published no less than 20 news reports on talent shows;
3. Provide the sponsor enterprises with plane media materials related to their publicity reports;
4. One advertising space (2mx3m) of the sponsor enterprise is provided on the site of the finals.
5. The sponsor logo appears on the stage background of the finals.
6. The host of the finals mentioned the sponsor enterprise before the competition, and acknowledged the sponsor enterprise at the end of the competition.
4、 New media publicity
Xinhuanet.com, people.com.cn, Xinhua, upstream news, Chongqing Chongqing network, jitter short video, Tencent, Iqiyi, and tiktok live broadcast platform, etc., to give news or special reports on the draft show.
5、 Promotion of talent show
1. During the draft finals, the sponsor enterprise can get a special interview from the on-site media and broadcast it in the network media;
2. The sponsor enterprises can use the publicity place they need as the designated registration point of the talent show, and the sponsor enterprises can present their products to the applicants as a means of publicity and promotion;
3. Organize the winners and media to visit the sponsor enterprises and hold exchange, get-together, on-site interview, group photo and gathering activities, make news hot spots and broadcast them in network media;
4. The sponsor and logo display in the background pictures of the event during the second round, semi-final and finals of the draft;
5. An image billboard can be set up at the activity site.
6. Set up a banner advertisement for the general title unit at the finals;
7. 10 sets of DV CD ROMs (including advertising of sponsors) and 10 pieces of cultural shirts will be presented;
8. 10 tickets were given to this talent show.
6、 Image endorsement reward
As the spokesperson of the corporate image, the winner of the finals will record a promotional video once.
7、 Other instructions
1. CCTV reports the whole process of the event. It can be said that the event is a highly authoritative and interactive activity cooperated by multiple media. Leaders pay attention to it and the society pays attention to it, which has a sensational effect. The brand image of enterprise popularity and reputation will be improved rapidly;
2. The sponsor enterprise and the organizing committee can jointly plan the specific reward scheme and implementation plan according to the publicity plan of the enterprise within the scope of the reward points.
Rental of advertising space on the competition site: RMB 10000
Four quadrangular column type advertising booths with one side size (3mx1.5m) will be set up at the competition site for the rental of advertising space (the production is in the charge of the Organizing Committee).
Business invitation for customized activities:
1. It can independently plan and customize the special show and artistic performance of the winners of the finals for the enterprise: 100000 yuan (the holding cost shall be borne by the enterprise itself);
2. Plan and hold business performance, road show, product release or project promotion meeting for the enterprise: RMB 100000 (the holding cost shall be borne by the enterprise).
Activity flow reference template
1、 Preparation period (30 days)
1. General planning of sub competition area scheme (in line with local government guidance and social needs in tourism, culture, commerce, etc.)
2. Press conference and launching ceremony preparation (venue, hotel, invited leaders, program preparation, contestant preparation, customer invitation)
3. Event information printing (project promotion, investment promotion manual, gift bag, invitation letter, etc.)
4. Sub competition area recruitment
5. Sponsorship and investment promotion (for the sponsorship of the launching ceremony, let the sponsor enter at a low threshold first)
6. Media and publicity planning, cooperation media negotiation
2、 Launch press conference (Reference)
Venue: banquet hall or professional performance place for 300 people in 5-star hotel, space above 500 square meters, LED screen of main stage above 30 square meters
Invited leaders: Retired leaders of propaganda, tourism, culture and other departments (it is better if there are in-service leaders), and retired leaders at or above the level of government departments
Media: 30 Internet, TV, radio and print media
Number of participants: about 300
Time: 90-120 minutes
Preparatory work:
1. Determine the implementation plan of the press conference (venue, personnel, transportation, catering, sponsorship, etc.);
2. Reach the invitation intention of guests;
3. Determine the stage design scheme;
4. Related design and material production;
5. Determine the invitation of relevant media;
6. All the lines and songs were finalized and recorded;
7. All round social propaganda plan should be determined;
8. The main venue of the press conference passed the security inspection to ensure safety;
9. To implement rehearsal training for performers and staff;
10. Publicity film production;
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11. Press release;
12. Leader's speech draft;
13. Conference gifts.
Work focus: venue, program arrangement, media cooperation.
黄强書记主席部長(国际一北京)特型毛泽东
黄强書记主席部長(国际一北京)特型毛泽东
黄强書记主席部長(国际一北京)特型毛泽东