俄罗斯世界杯款待球票大中华区销售火爆，中国球迷消费破亿

原标题：俄罗斯世界杯款待球票大中华区销售火爆

新华社北京1月31日电　2018年俄罗斯世界杯大中华区（含港澳台地区）的官方独家票务代理盛开体育31日透露，截至目前，俄罗斯世界杯款待球票在大中华区已售出超过3000套，如德国、阿根廷等热门队伍的款待类球票产品均销售火爆。

据介绍，世界杯款待球票的销售不亚于国际足联官方抽签热度，许多热门场次已经售罄；再加上盛开体育配套的旅游产品，中国球迷在款待类球票及周边的消费已突破亿元人民币大关。

盛开体育CEO郑来表示，根据以往的欧锦赛、世界杯运营经验，款待类球票的购票热潮普遍将在农历春节后达到峰值。届时，将会有更多中国球迷选择款待类球票观赛。

对于款待类球票销售火爆的原因，郑来分析认为，国际足联虽然从2017年9月开放了球票抽签申请，但首轮中签率不到18%，中国球迷的中签率就更低，这是因为中国队未能晋级世界杯，国际足联会对中国地区的放票数量进行控制。在这种情况下，款待类球票无需抽签的便捷、随意挑选场次的自由以及较高的性价比就会凸显出来。“同时，随着国民消费水平的日益提升，人们更加重视观赛体验。考虑到包含多达7至10项全面升级的观赛体验服务、与球星见面交流的难得机会，越来越多的中国球迷开始购买款待类球票。”

郑来强调，国际足联没有授权任何一家中国公司售卖俄罗斯世界杯的普通球票，某些平台上出售世界杯普通门票的商家都是未经授权的。国际足联2017年11月曾在北京举行“俄罗斯世界杯大中华区官方购票渠道发布会”，对非法售卖“黄牛票”的公司进行了点名。

来源：华龙网

The world cup in Russia is very popular in the big China area, and the consumption of Chinese fans is more than 100 million
Original title: the Russian world cup is popular in big China
Xinhua news agency, Beijing, January 31, 2018 Russia world cup in Greater China (including Hong Kong and Macao) the official ticketing agent in 31 sports said, as of now, Russia's World Cup hospitality tickets in the Greater China region has sold more than 3000 sets, such as Germany, Argentina and other hot team hospitality tickets products are hot sales.
According to the introduction, the world cup entertaining tickets sales are no less than the official lottery draw of FIFA, many hot spots have been sold out, plus the tourism products that are fully equipped with sports, Chinese fans' consumption of entertainment tickets and their surrounding areas has exceeded 100 billion yuan.
CEO, Zheng Sheng, said that based on past experience of European Cup and World Cup, the popularity of hospitality tickets will peak after the Chinese Lunar New Year. By then, there will be more Chinese fans choose hospitality tickets for spectators.
For the reason of hospitality ticket sales hot, Zheng FIFA to analysis that, although from September 2017 opening of the lottery tickets for the first round, but the success rate of less than 18%, China fans in the success rate is lower, this is because the Chinese team failed to qualify for the world cup, FIFA will control the amount of Chinese area ticket. In this case, there is no need to draw a lottery ticket convenient, free choice of the free and a higher price ratio will be highlighted. "At the same time, with the increasing national consumption level, people pay more attention to the spectator experience. To contain as much as 7 to 10 comprehensive upgrade service, and meet the star Adrian experience rare opportunity for communication, more and more fans to buy tickets Chinese hospitality."
Zheng Lai stressed that FIFA did not authorize any Chinese company to sell the ordinary tickets for the Russian World Cup. The merchants who sold the tickets of the world cup on some platforms were unauthorized. FIFA held the official ticket buying channel conference of the world cup in Greater China in November 2017, and named the illegal sale of "yellow bull ticket" in Beijing.