中国成冰雪旅游大国

　　以冰雪旅游为核心的冬季旅游产品正在成为游客旅游的新选择。中国旅游研究院和途牛旅游网近日联合发布《中国冰雪旅游消费大数据报告（2018）》显示，大众观光和休闲度假并重的中国特色冰雪旅游发展模式初步形成，冰雪旅游已占据东北地区众多城市全年旅游市场的一半份额。

　　中国旅游研究院最新研究成果显示，2016年至2017年冰雪季我国冰雪旅游市场规模达到1.7亿人次，冰雪旅游收入约合2700亿元。我国已经成为冰雪旅游大国，正在向冰雪旅游强国迈进。

　　途牛旅游网预订数据显示，冰雪观光成为冰雪旅游的主要类型，冰雪观光人数占我国国内冰雪旅游总人数的72.4%，滑雪休闲度假游客占我国国内冰雪旅游总人数的27.6%。在冰雪旅游者中，同时选择冰雪与温泉的游客占到总游客人数的13.4%，冰雪和温泉这“一冷一热”资源成为重要的市场配对吸引物，成为很多游客必选的冰雪旅游套餐。

　　在哈尔滨、长春、吉林、长白山、亚布力等冰雪旅游目的地的途牛网预订大数据中，冰雪旅游预订量占总预订量的比例为58%，冰雪旅游已经成为众多冰雪旅游城市大旅游业态的领头羊。雪乡、长白山风景区、松花湖滑雪场等三个冰雪景区占据预订量的前三位。

　　冰雪旅游正在成为出境旅游市场的新增长点。去欧洲、日本、美国等滑雪旅游资源丰富地区开展冰雪旅游已经成为国内很多滑雪发烧友的每年必选项目。2016年11月至2017年4月，我国游客赴境外进行冰雪旅游预订排名前五位的国家是日本、法国、意大利、美国、瑞士，预订排名前六位的国内客源地城市是北京、上海、南京、天津、成都、深圳，一线城市成为境外冰雪旅游的主要客源地。

　　预计2021年至2022年冰雪季我国冰雪旅游人数将达到3.4亿人次，收入达到6700亿元，冰雪旅游将带动旅游及相关产业的产值达到2.88万亿元。

来源：人民网

China is a big country of ice and snow tourism

Winter tourism products, with ice and snow tourism as the core, are becoming a new choice for tourists. Chinese Tourism Research Institute and tuniu.com recently jointly issued the "Chinese snow tourism consumption data report (2018)", the initial formation of pattern of ice snow tourism development Chinese characteristics of mass tourism and leisure vacation, half the share of the ice and snow tourism has occupied the northeast of many city year-round tourist market.

The latest research results of China Tourism Research Institute shows that from 2016 to 2017 the first snow season of ice and snow tourism market scale reached 170 million people, ice and snow tourism revenue of about 270 billion yuan. China has become a big country in ice and snow tourism, and is moving into a great power of ice and snow tourism.

Tuniu.com's booking data show that ice and snow tourism has become the main type of ice and snow tourism. The number of ice and snow sightseeing accounts for 72.4% of the total number of ice and snow tourism in China, and the number of skiers and leisure tourists accounts for 27.6% of the total number of ice and snow tourism in China. In the snow tourist, and snow and hot spring tourists accounted for 13.4% of the total number of visitors, ice and hot springs this hot and cold resources become an important match attraction, many tourists become mandatory snow tourism packages.

In Harbin, Jilin, Changbai Mountain, Changchun, Yabuli snow tourism destination reservation cattle network data, ice and snow tourism bookings accounted for the total bookings ratio is 58%, the ice and snow tourism has become a leader in many big city of ice and snow tourism tourism industry. The snow village, Changbai Mountain scenic area, Songhua Lake ski area occupies three snow bookings before three.

Ice and snow tourism is becoming a new growth point in the outbound tourism market. Go to Europe, Japan and the United States ski tourism resources are rich areas of ice and snow tourism has become the domestic many ski fancier year required items. From November 2016 to April 2017, China's overseas tourists to the ice and snow tourism reservation ranked among the top five countries are Japan, France, Italy, USA, Switzerland, booking the top six domestic tourists to the city of Beijing, Shanghai, Nanjing, Tianjin, Chengdu, Shenzhen, a city has become the main source of overseas snow tourism.

Expected from 2021 to 2022 the snow season of ice and snow tourism will reach the number of 340 million passengers, revenue reached 670 billion yuan, the ice and snow tourism will drive tourism and related industry output value reached 2 trillion and 880 billion yuan.