大熊猫香香成网红“主播” 首日视频访问量超百万

The giant panda Xiangxiang into Wanghong "anchor" on the first day of video traffic over one million

日本东京上野动物园6月出生的大熊猫宝宝“香香”12月19日与日本普通民众见面，动物园采取了提前抽签的方式。虽然能实地观看大熊猫的机率较小，但还有实时播放大熊猫动态的视频服务。第一天通过电脑和智能手机的访问量超过了115万次，十分火爆。

据《日本经济新闻》报道，日本视频运营商J-Stream通过专门的视频网站Ueno Panda Live.jp发布实时画面。用户可以借助在熊猫馆设置的8个摄像头拍到的画面来观察熊猫的动态。通过切换摄像头，不仅能看到香香，还能看到香香母亲“真真”和父亲“力力”吃竹子、打滚儿等温馨画面。

J-Stream表示，网站在动物园开门时间会播放实时画面，关门后则播放当天的录像，因此24小时都能观看熊猫。该公司表示，“以往流视频播放曾用于火箭发射等，最近在企业间交易(B2B)方面的利用率越来越高”。比如，制药公司的医药代表向医生介绍药品信息时多使用流视频播放。

虽然在网站上观看香香不收费，但J-Stream的股价在面向公众开放后的20日一度涨停板。“香香特需”正在波及网络。网站的赞助商KDDI也预定从12月下旬在自家的数据应用“Dejira App”上发布自主内容。据悉将把香香进食和睡觉等的样子剪辑为“精选版”并在APP上发布。其目的是借助香香的人气促进应用推广。

据上野动物园介绍，19日开放日当天的访问量达到115.663万次，相关负责人表示“访问量十分大”。在设置摄像头时，动物园考虑到了熊猫接触不到、能大面积拍到熊猫馆等因素。

即便是在动物园的抽签中有幸中签，实际能看到香香的时间也只有1~2分钟左右，而线上观看视频的话却没有时间限制。上野动物园的负责人表示，“希望让住得远的人也能看到”。（马丽）

来源：新华社

The giant panda Xiangxiang into Wanghong "anchor" on the first day of video traffic over one million

Japan Tokyo Ueno Zoo June born baby panda "Xiangxiang" of Japan in December 19th and the ordinary people meet, the zoo took early balloting. Although the probability of watching giant pandas on the ground is small, there is also a real-time video service for giant panda dynamic. The first day on the computer and smart phone more than 1 million 150 thousand times, very hot.

According to the Japanese economic news, Japanese video operator J-Stream releases real-time images through a special video website, Ueno Panda Live.jp. Users can look at the panda's dynamics by using a picture taken at the 8 cameras set up in the panda's Museum. By switching the camera, we can not only see the fragrance, but also see the fragrant mother "true and true" and the father "force" to eat bamboo, roll and other warm pictures.

J-Stream says the site plays a real time picture at the zoo's opening time. After closing the door, it plays the day's video, so it will be able to watch the pandas for 24 hours. The company said, "the past video playback has been used for rocket launches and so on, and the utilization rate of B2B is getting higher and higher recently". For example, pharmaceutical companies' pharmaceutical representatives use streaming video when they introduce drug information to doctors.

Although there is no charge to watch the fragrance on the website, the share price of J-Stream is on the 20 day after opening up to the public. "Xiangxiang special" is spreading network. KDDI, the sponsor of the web site, is also scheduled to release its own content on "Dejira App" in its own data application in late December. It is reported that the smell of fragrant eating and sleeping will be cut into "selected edition" and released on APP. The purpose is to promote the application and promotion with the help of the flavor of fragrance.

According to Ueno Zoo introduction, visit the 19 day open day reached 1 million 156 thousand and 630 times, the relevant responsible person said that the visit is very large". When setting up the camera, the zoo took into account that the panda was not in contact with the panda, and could make a big picture of the panda hall.

Even if they were lucky enough to sign the lottery in the zoo, they could actually see the time of Xiang Xiang only about 1~2 minutes, while the online video did not have time limit. The person in charge of the Ueno Zoo said, "I hope to live far people can see". (Ma Li)