文物主题日历：小小日历让文物与百姓“零距离”

在传统纸质日历已近乎淡出中国人日常生活时，几款以展示精品文物为主题的博物馆日历却受到文博爱好者的追捧。近年来，中国越来越多的博物馆正尝试将文物与文化创意结合，使许多深藏于博物馆之中的文物走进寻常百姓的日常生活。

　　自２００９年开始，每年推出一本的“故宫日历”已经成为文创界的“爆款”产品。“故宫日历”精选了来自这座世界上最大宫殿的代表性文物，目前年销售量达数十万册。

　　故宫出版社营销部副主任赵悦表示，传统日历功能性强但内容缺乏，博物馆日历则将文物藏品与日历这一日常生活用品结合，是传播中华传统文化经典的有效方式之一。

　　同时，集纳了陕西历史博物馆文物精品的“陕博日历”也于近期开始发行。在本次印制的３万册中，前期网络预售就被文博爱好者预定了１万多册。

　　“这本日历以‘大唐长安’为主题，收录了从１７１万余件馆藏文物中挑选出的唐代文物精品。”陕西历史博物馆文物保管部副主任贺达炘说，“像‘永泰公主墓宫女图’、‘懿德太子墓阙楼图’等多幅唐代墓葬壁画，因其保存条件要求苛刻，平时难与观众见面。彩绘驯豹胡人骑马俑、翼兽葡萄纹方砖等也是难得一见的丝路主题文物藏品。”

　　此外，展示云冈石窟石雕艺术的“云冈日历”、展现中国重点文物保护单位古建筑的“斯飞日历”也都成为岁末年初热销的出版物。赵悦认为，中国有藏品资源的文博单位很多，但在文物与文化创意结合及出版盈利模式方面仍有所欠缺。这些文物主题日历受到追捧，正是传统文博单位在文化创意产业领域开拓的有益尝试。

来源：美术报

When the traditional paper calendars are almost fading out of the Chinese daily life, several Museum calendars that display the theme of exquisite cultural relics are sought after by fans. In recent years, more and more museums in China are trying to integrate cultural relics and cultural creativity, so that many of the artifacts hidden in museums go into the daily life of ordinary people.

Since 2009, the "the Imperial Palace calendar", which has been launched annually, has become a "bursting" product in the world of literary creation. The "the Imperial Palace calendar" has selected the representative cultural relics from the largest palace in the world, and the annual sales volume has reached hundreds of thousands of copies.

Zhao Yue, deputy director of marketing department of the Imperial Palace publishing house, said that the traditional calendar is strong in function but lacking in content. Museum calendars combine the collection of cultural relics with the calendar daily necessities, which is one of the effective ways to spread the classics of Chinese traditional culture.

At the same time, Jina Shaanxi History Museum of cultural relics "Shanxi Museum calendar" also recently began to issue. In the 30 thousand copies of the printed book, the pre network presale was booked by more than 10 thousand books by the fans.

"This calendar is on the theme of" Datang Changan ", which includes a collection of more than 171 thousand collections of cultural relics of the Tang Dynasty. The Shaanxi History Museum of cultural relics preservation department deputy director He Daxin said, "like" the tomb of Princess Yongtai palace map "and" Esther Prince tomb que floor map "and other pieces of the Tang Dynasty tomb murals, because of its preservation conditions demanding, usually difficult to meet with the audience. A leopard on horseback Hunni painted figurines, wing beast grape grain Fangzhuan is also a rare silk road theme of cultural relics."

In addition, showing the Yungang Grottoes stone carving art "Yungang calendar", showing China key cultural relics protection units of ancient buildings ", the flying calendar has become quite early selling publications. Zhao Yue believes that there are many cultural and cultural units in China, but there are still some deficiencies in the combination of cultural relics and cultural creativity and the publishing profit model. The theme calendar of these cultural relics is being sought after, and it is a useful attempt to develop the traditional cultural and creative industries in the field of cultural and creative industries.