不少网友发现，投资房产失败的李亚鹏有了新动作：他在某视频平台开设账号，发了不少有关田园生活的视频。视频中，李亚鹏品茶做饭晒农家生活，画风和美食短视频网红李子柒颇有几分相似。有不少网友在其视频下留言，质疑李亚鹏挖走了李子柒的团队。（相关报道：投资地产失败后，李亚鹏挖走李子柒团队当起了田园生活网红？）

Many netizens found that Li Yapeng, who failed to invest in real estate, had a new action: he opened an account on a video platform and sent a lot of videos about rural life. In the video, Li Yapeng tastes tea, cooks and basks in farm life. His painting style is somewhat similar to that of red Li Ziqi. Many netizens left messages under their videos, questioning that Li Yapeng had poached Li Ziqi's team. (related report: after failing to invest in real estate, Li Yapeng poached Li Ziqi's team to become a popular player in rural life network?)

9月13日晚上，李子柒助理通过微博回应，否认团队被挖。9月15日，李亚鹏在短视频的留言中回复网友，首次正面回应没有挖走李子柒的团队。

On the evening of September 13, assistant Li Ziqi responded through microblog and denied that the team had been dug. On September 15, Li Yapeng replied to netizens in a short video message, and responded positively for the first time that he did not poach Li Ziqi's team.

李亚鹏在短视频留言回复网友（图据视频截图）

Li Yapeng replied to netizens in a short video message (according to the video screenshot)

网友@己所不欲勿施于人 在留言中问李亚鹏：“李子柒团队用的（得）称心吗？”李亚鹏回复：“这是从何说起啊”。@网友94老姑娘 在留言问中李亚鹏：“你真的把李子柒的团队挖走了吗？”李亚鹏回复：“并没有啊”。

Netizen @ don't do to others what you don't want. In his message, he asked Li Yapeng, "is Li Ziqi's team satisfied with it?" Li Yapeng replied: "where does this start?"@ Netizen 94 old girl asked Li Yapeng in her message: "did you really dig Li Ziqi's team away?" Li Yapeng replied: "no".

对于李亚鹏在视频平台开设账号，业内人士分析，李亚鹏应该还没有盈利，因为目前他还没有直播带货。现在李亚鹏的粉丝为110万，粉丝基数不大，一条视频的最高点击量还不到百万。

For Li Yapeng's account opening on the video platform, according to the analysis of people in the industry, Li Yapeng should not be profitable because he has not brought goods live yet. At present, Li Yapeng has 1.1 million fans, the fan base is small, and the maximum hits of a video are less than one million.

近年来，不少明星入驻视频平台。据《2020抖音娱乐白皮书》数据显示，截至2020年11月，已有超3000位明星艺人入驻抖音，较2019年增长超1000人。刘德华入驻抖音短视频曾引起巨大关注，短短数日突破了4000万粉丝。当前，刘德华的抖音粉丝已超过7000万。

In recent years, many stars have settled on video platforms. According to tiktok entertainment white paper data, as of November 2020, over 3000 star artists were in the chattering, which has increased by 1000 over 2019. Tiktok has been more than 1000. Andy Lau's short video tiktok has attracted great attention, breaking through 40 million fans in a few days. At present, Andy Lau's tiktok fans have exceeded 70 million.

业内人士分析，之所以大牌明星愿意入驻短视频平台，主要还是看中了平台的宣传能力。每当有新作品面世，可以借助平台进行宣传。刘德华的《人潮汹涌》就曾利用某平台进行宣传。

According to the analysis of industry insiders, the reason why big stars are willing to settle in the short video platform is mainly to focus on the publicity ability of the platform. Whenever new works are published, they can be publicized with the help of the platform. Andy Lau's "surging crowds" once used a platform for publicity.

李亚鹏短视频账号截图

Screenshot of Li Yapeng's short video account

据红星新闻记者了解，明星入驻视频平台主要分为两种情况，一种是主动加盟，希望借助平台给予流量支持；另一类是合作加盟，主要集中在知名度较高的艺人，在作品宣传期，借势加盟短视频平台做宣传。明星与短视频平台是互惠互利的关系。随着影响力的扩大，会给明星带来一些商务活动，比如利用短视频平台进行带货直播。另一方面，视频平台也会获得流量和关注度。

According to the Red Star News reporter, there are two main situations for stars to settle in the video platform. One is to actively join in and hope to give traffic support with the help of the platform; The other is cooperative joining, mainly focusing on artists with high popularity. During the work publicity period, they take the opportunity to join the short video platform for publicity. Stars and short video platforms are mutually beneficial. With the expansion of influence, it will bring some business activities to stars, such as live broadcasting with goods by using short video platform. On the other hand, the video platform will also get traffic and attention.

红星新闻记者 张世豪

Red Star News reporter Zhang Shihao