[娱论导向]《前任3》的成功在于它瞄准了一个群体

《前任3：再见前任》

《前任3：再见前任》作为一部豆瓣评分只有刚刚及格的6.1分的作品，其票房已经逼近十亿，成为2018年第一部票房过十亿的电影已经不在话下。这既是一匹票房市场上成功逆袭的大黑马，同时也是一部承载着鄙视链上低端、low标签“继子”命运的产品。

个人感受有可能可以起到见微知著的作用。在《前任3》上映前，曾有数次媒体场提前点映等机会，我都没去看，因为想当然地认为这是一部“不用看”的电影，不看这样一部电影对于个人来说，不会有任何损失。与之形成反差的是，当我看到这样一部事前几乎没什么人看好的电影，在票房市场上取得匪夷所思的成绩以及诋毁声和哭声交织在一起后，又趋之若鹜地坐在电影院里围观时，竟然意外发现坐在我旁边的一位姑娘几乎全场泣不成声。

是怎样的格局和眼光，造成这两个悬殊的对比？又是怎么样的狭隘和局限，形成了我们所谓评论人总是如此自以为是地居高临下和仿佛知晓一切？再又是一种怎样的力量，让不同人可以在同一个事物面前得到截然相反的不同感受？

《前任3》不被事先看好，是因为从卡司和质感来说，它都先入为主地给人一种“烂片”的配置，韩庚、郑恺眼下都不是什么自带流量的明星，而青年男女爱情的故事说起来又难免显得老套俗气。这样一部作品被放在了圣诞元旦档，成为炮灰在即便众多行业内人眼里也是大概率事件。但意外的是，它成了黑马，它甚至连续击败了《星球大战8：最后的绝地武士》这样的年度级好莱坞大片，成为了2018年票房市场的第一个“奇迹”。

《前任3》作为一部电影作品，只能说眼下的评分配得上它的本身作品质量。在片中的男女爱情纠结又扯动人心，同样是置于现代极致传奇下的故事，少不了平凡人对不平凡、屌丝对富二代创业成功人士的意淫角度。不说郑恺在片中那些蹩脚的段子手般的台词，就说韩庚总是一股表演痕迹浓郁的腔调，就实在让人很难不出戏。演员的名气、自身的表演能力，以及编导对故事的驾驭和台词等细节的把控，包括那些并不复杂的场景安排和电影化影像语言呈现等等，都只能用平庸来形容。

但在种种通病情况下，《前任3》却抓住了人群中的某种特殊而又相当广发的群体，即失恋群体，以及对前任和过往情感有过刻骨铭心记忆的人群。换言之，在悲哭煽情、爱国主义、绚烂大片、魔幻气质、怀旧情绪纷纷相继取得过票房成功之后，又有一部以“苦情刺痛感”为类型的商业片，成功撬动了市场份额。

“失恋”作为一种情绪，称之为人人都有过也不为过，即便你没有切身感受，也一定从影视作品道听途说等等途径中知晓这样一种人间情感。将之放大为人类的朴实情感的一种，恰恰是古今中外无数文艺作品成功尝试过的。在爱国主义热情被点燃之后，你可以为《战狼2》贡献一份力量；在怀旧情绪被渲染之后，你会为《芳华》掬一把泪的同时还要心头一沉；在为魔幻气质瞠目结舌的时候，你会为哪怕是一直伪装在精英主义标签下的陈凯歌点个赞……但这些毫无疑问都是我们作为观者在旁观“别人”的故事和感情，即便可以涉及自己感同身受，那也是一种“旁观者”的视角。《前任3》所缔造的“失恋”维度，是让你进入到你自己的情绪中，进而怀念和产生失控情绪，此时你看的已经不是“别人”的故事，而是满脑子自己的过往，那情深意重的细节往事，那青春懵懂中最为单纯的情愫，等等，成为你在观看《前任3》这种本来无脑幼稚电影时的一种额外体验。

《前任3》的票房成功，还可以简单地看成是观众对于“记忆”的某种势必存在的好感。正如前几年《致青春》、《同桌的你》这样的校园青春片可以获得观众投票一样，它们并非精致，也非细究下来的打动人心，但它们同样提供了一个场景，一个你我生命中都曾有过的场景，来让你在这一刻置身其中地感受和缅怀——仅仅是能让你对自己的一段青春产生浸入式的深刻回忆，这百十来块的电影票钱还不值吗？

创业成功，怠慢爱情，人在欲望可以实现之际做出来的所谓符合人性的选择，等等，其实都是某种异想天开。也就是说，这些故事并不是你生活当中真能碰到的，但里面的过错和错过交织出来的感受，却可以让人产生惺惺相惜的某种错觉。片尾孟云和林佳，一个选择在繁华商业广场扮上至尊宝高喊我爱你，一个在家中打开两箱芒果对着可以让过敏的东西大快朵颐，这当然不是在试图挽回爱情，甚至连缅怀都不是，而是一种用履行承若的方式去告别，告别对方，更是告别自己的过往。

让失恋的人和有过感情经历如今早已经物是人非的我们，有一个发泄和进入记忆的通道，是《前任3》做得非常淋漓尽致的地方。你的感情生活当然不及电影中的那般极致，但这不妨碍你将它看成是接地气和逼近生活真相的作品，原因就是它用虚幻和符合眼下年轻人经历和态度，再现了一种普遍的存在。

来源;凤凰

[amusement oriented] the success of the former 3 is that it aims at a group

3: "goodbye" as the former former a score of 6.1 points only just passing bean works, the box office has been close to one billion, in 2018 to become the first box office over one billion movies already be nothing difficult. This is a box office on the market a successful counter attack of the big black horse, but also a carrying chain of low-end, despise low label "stepson" the fate of the product.

Personal feelings may play a role which can. Before the release of "former 3", there were several media opportunities ahead of schedule. I didn't go to see it, because I took it for granted that this movie was "no need to see". No movie would be lost for anyone. In contrast, when I see such a little advance what people watch movies, make fantastic achievements and slander and cry together after the box office in the market, and rush to sit in the cinema watching, even accidentally found a girl sitting next to me almost all tears.

What is the pattern and vision that causes the two contrasts? What is the narrowness and limitation of what we call the commentators so self righteous and as if they know everything? What kind of power is it so that different people can get the opposite feelings in front of the same thing?

"3" is not optimistic about the former in advance, because from the cast and texture, it can give people a First impressions are strongest "bad" configuration, Han Geng and Zheng Kai are now not what comes with the flow of the star, and the young men and women love story that will inevitably seem old-fashioned cheesy. Such a work is placed in the Christmas and new year's day, many industry insiders even become cannon fodder in the eyes is also a high probability event. But unexpectedly, it became a dark horse. It even beat the annual Hollywood blockbuster such as Star Wars 8: the last Jedi. It became the first miracle of the box office market in 2018.

"The former 3", as a film, can only say that the score at the moment matches the quality of its own work. In the film the love between men and women tangled and pulling people's minds, the same is in the ultimate legend story, not the ordinary people of ordinary, grass root of two rich generation entrepreneurs Psycholagny angle. Without Zheng Kai's crappy hand - like lines in the film, it is hard to say that Han Geng always has a strong tone of performance. The fame of actors, their ability to perform, and the control of details such as storytelling and storytelling, including those that are not complicated, such as scenes arrangement and cinematic language presentation, can only be described by mediocrity.

But under all kinds of common diseases, "former 3" has caught some special and quite widespread group in the crowd, that is, the lovelorn group, and the people who have memorable memories of past and past. In other words, after crying, sensational patriotism, gorgeous large, magical temperament, nostalgia have been achieved box office success, and a "tingling affliction" for the commercial film type, successfully leveraging the market share.

"Love" is a kind of mood, called everyone had too much, even if you do not feel, knowing such a human emotion is from the film and television works and so on in the way of hearsay. It is a kind of simple emotion which is magnified by human beings. It is the successful attempt of countless literary and artistic works all over the world. After the patriotic enthusiasm was ignited, you can "wolf 2" contribution; after nostalgia is rendered, you will be "green" to shed a tear at the same time, my heart sank; when to be struck dumb magic temperament, you may even have been disguised in elite label the Kaige Chen point of a praise...... But there is no doubt that these are the spectators who are watching the stories and feelings of others, even if they can relate to their feelings. "Former 3" to create a "love" dimension, is to let you into your own emotions, and then miss and runaway mood, when you see is not the "others" of the story, but full of their own past, the profound friendship details of past, the youth ignorant most pure feelings, and so on, you become in an additional "3" the former experience watching the film when the brain was not naive.

The success of the box office of the former 3 can be simply regarded as a certain kind of "memory" of the audience. Just a few years ago "Youth", "my deskmate" this campus youth film can get the audience vote, they are not delicate, nor looked down to impress people, but they also provide a scene, one of you in my life have had the scene, let you in this a moment in which to feel and remember only profound memories can make you immersed in their youth, this hundred pieces of movie ticket money is worth?

The success of business, the neglect of love, the so-called human choice that people can do when the desire can be realized, and so on, is in fact some kind of whimsy. That is to say, the story is not your life really can be met, but the inside of the fault and miss out some illusion intertwined feelings, but can let a person produce Freemasonry. Meng Lin and the end of cloud, a choice in the bustling commercial plaza as I shouted I love you one at home to open the two box of mango can make.