一眼千年，用时尚打开传统

作者：李韵

　　12月3日起，由中央电视台创建、央视纪录国际传媒有限公司制作的文博探索节目《国家宝藏》，登陆中央电视台综艺频道和综合频道。九大博物馆（院）的镇馆之宝，以及它们所承载的历史记忆、蕴含的人文精神和彰显的大国气象，都浓缩在每期的90分钟里。以古人之规矩，开时代之生面，《国家宝藏》“让文物活起来”。

王希孟《千里江山图》卷,故宫博物院藏

杜虎符，陕西历史博物馆藏

落霞式“彩凤鸣岐”琴，浙江省博物馆藏

曾侯乙编钟,湖北省博物馆藏

　　每个博物馆推荐3件镇馆之宝，交予民众甄选。

　　每件宝贝都拥有一位与之绑定的“国宝守护人”，他们将与各种不同的守护者一起、以各种不同的方式，倾情讲述国宝们的前世今生，解读中华文化的基因密码。

　　随着九家著名博物馆的大门一一推开，27件“国宝重器”的传奇将一一揭晓……精心谋划，一眼千年，用时尚打开传统，《国家宝藏》“让国宝活起来”。

　　“纪录式综艺”让国宝开口说话

　　博物馆是保护和传承人类文明的重要殿堂，是连接过去、现在、未来的桥梁。每一件文物，都是一个记载民族血脉的基因密码；每一座博物馆，都是一座守护中华文明的基因宝库。《国家宝藏》不仅是对文物的展览、文化的展现，还有一个更深层次的意义，就是唤起大众对文物保护、文明守护的重视和自发进入博物馆的兴趣，从而让老百姓的日常生活与博物馆建立起联系。然而，如何才能获得这样的表达效果和传播效果，并非易事。

　　故宫博物院院长单霁翔说：“博物馆已经进入了一个快速发展的黄金时期，藏品不断汇聚、展览不断丰富，不愁观众，仅有这些够了吗？不够。一个博物馆是不是真正对经济、社会的发展作出贡献，就看你用你的资源在多大程度上丰富了人们的生活。在这方面，我们还有很长的路要走。”

　　数据显示，尽管我国文博资源丰富，使用率却不算高，国人平均每两年才进一次博物馆，而在欧美国家，居民平均每年要走进博物馆三到五次。一方面，日益浮躁的社会心态让人难以沉浸其中感受文物魅力；另一方面，陈旧呆板的展陈方式和深奥晦涩的讲解让人难以心生亲近。

　　如何打开博物馆里的“奇妙”，让它真正“鲜活”起来、“亲和”起来，《国家宝藏》正是借助电视综艺这一全民引领级别的传播载体，进行一种破题意义的探索和尝试。

　　《国家宝藏》由央视和故宫联手，上海博物馆、南京博物院、湖南省博物馆、河南博物院、陕西历史博物馆、湖北省博物馆、浙江省博物馆、辽宁省博物馆等国家级重点博物馆（院）鼎力加盟，在文博领域进行深入挖掘。

　　制片人、总导演于蕾将节目形态定义为“大型文博探索节目”，“我们这次把纪录片和综艺两种创作手法融合应用，属于全新创制的纪录式综艺，它以文化的内核、综艺的外壳、纪录的气质，创造一种全新的表达”。不难看出，《国家宝藏》试图通过一系列努力，打破文物的“静”，带来生动、流动和撼动。央视综艺频道总监郎昆表示：“《国家宝藏》从全新切口进入文化节目，汇集了领域内顶级的资源，加上我们多年创新积累的经验，我们有信心打造出一个新的文化节目标杆。”

　　《国家宝藏》将分两阶段进行。第一阶段，由九大博物馆每家推荐三件国宝，节目展示后交由公众甄选，最终每家选出一件；第二阶段，以《国家宝藏》为题举办一场盛大特展，展品即为甄选出的九件国宝。文化学者、北京大学中文系教授张颐武观后表示，《国家宝藏》真实、全面、立体地展现了中华民族的文化瑰宝。

　　文化遗产成为新热点

　　“我们这个节目有多年轻？也就上下五千年。”《国家宝藏》001号讲解员张国立开场的这句话，打动了很多人。

　　电视屏幕上，继“诗词热”和“朗读热”之后，蜂拥而至的文化综艺节目出现了严重的雷同趋势。

　　“在文学等细分题材被集体消费的时候，我们要着眼未来，探索新的方向。”央视副总编辑朱彤承诺，央视将持续在原创文化节目上发力，从创作源头上秉持高品质与大格局，精益求精、精雕细磨，让央视文化节目品牌再创新高度。

　　中华文明上下五千年，浩瀚如银河，璀璨如繁星，如此极大丰富的文化宝藏，为内容创作提供了取之不尽用之不竭的源泉。电视工作者在幸福的同时，也感到了惶恐——如何在珍视与呵护中去继承和发扬？

　　如今盛行的诗词歌赋和阅读赏析终究没有跳出“文学样态”，或许这正是《国家宝藏》立意的高远和深邃之处。然而，作为承载信息极大丰富的民族基因宝库，文物并非扁平的、冰冷的物件，其所涉及的学科门类堪称包罗万象。它们包含了大量的历史文化信息，不仅可以让我们触摸到那些或神采飞扬，或荡气回肠，或屈辱苦难的记忆，而且可以让今人回溯过去、找到认识自我的坐标；不仅蕴含有博大精深的智慧、巧夺天工的技艺，而且有领先世界的成就。这是一个厚重而广博的领域，也就注定了节目的格局更加宏大，视野也更为开阔。

　　从“诗词文化”到“国宝重器”，央视在不断地探索和发现，以创新思维把握时代脉搏，融入观众喜闻乐见的内容。“《国家宝藏》正是央视肩负国家媒体责任的又一次与时俱进的创新尝试。”朱彤如是说。

　　从历史中寻找文化自信

　　同一件文物，用不同的方式来讲，传播的效果差异很大。身处互联网时代，人们接受信息的方式正在发生变化。作为电视产品，历史文化类栏目不能是阳春白雪的学术派，而应放下身段。《国家宝藏》力求通过电视呈现的手段让文物“活起来”，通过具有艺术观赏性的设计来为观众展出“国宝”，并对每一件文物背后的故事、历史进行充分解读。让观众在懂得如何欣赏文物之美的同时，也了解文物所承载的文明和中华文化延续的精神内核。就像主题曲唱的：“一眼千年，沉默也胜万语千言，只有你有幸能描述这光明似箭。”

　　让那些珍藏于博物馆的宝贝走到聚光灯下，走进最大众化的“客厅文化”，国家级博物馆与国家级电视台联手把传统文化推向前台，也是让优质资源与文化担当相得益彰。正如央视综艺频道节目部主任吕逸涛所说：“每一件文物都记载了中华文明、文化的基因，我们希望通过这种传播方式，让更多的人了解我们的文化，热爱我们的文化，传播我们的文化，从而更好地保护我们的文化。”

　　据悉，九家博物馆馆长将组成“国宝守护联盟”，亲笔签名的99套9张签名纪念门票套装将送给幸运的热心观众。这组套票堪称“绝版”，早已全部启用电子门票的南京博物院专程为《国家宝藏》重制纸质门票，一周前新馆刚刚开放的湖南省博物馆为《国家宝藏》提前印制了新馆门票，节目以满满的诚意为观众准备了这份特别的礼物。其实“签名套票”只是一个符号和代表，旨在希望更多人士走进博物馆。

　　除此之外，伴随《国家宝藏》的正式启动，一系列丰富有趣的主题互动将在线上线下同时开展，在体验和交互的润物无声中建立情感的链接和时代的共鸣，让博物馆融入寻常百姓的生活日常，吸引更多的人参与其中，去发现、去呵护、去激活传统文明的生机与活力。

　　国家文物局博物馆与社会文物司巡视员罗静说：“《国家宝藏》节目立意高、形式新，国家文物局将给予大力的支持，我们也期待通过此次电视国家队和博物馆国家队的合作，能够为全社会提供一场精彩的文化盛宴，为弘扬中华优秀传统文化作出贡献。”

　　观照当下，才是让文物活起来的真正意义所在。正如于蕾所说：“希望观众能够感知文物背后的人文精神、与自己的血脉相连，从而树立起真正的民族文化自信。”

    来源：光明网

A thousand years, with fashion to open the tradition

Author: Li Yun

Since December 3rd, the national treasure store, created by CCTV and CCTV documentary International Media Co., has landed on CCTV variety channel and comprehensive channel. The treasures of the nine museums, the historical memory, the humanistic spirit and the great power of the great powers are concentrated in the 90 minutes of each period. In the rules, new dough, "national treasure" "let heritage alive".

A thousand years, with fashion to open the tradition

A thousand years, with fashion to open the tradition

Author: Li Yun

Since December 3rd, the national treasure store, created by CCTV and CCTV documentary International Media Co., has landed on CCTV variety channel and comprehensive channel. The treasures of the nine museums, the historical memory, the humanistic spirit and the great power of the great powers are concentrated in the 90 minutes of each period. In the rules, new dough, "national treasure" "let heritage alive".

A thousand years, with fashion to open the tradition

Wang Ximeng's "a map of the thousand li River", the Museum of the Imperial Palace

A thousand years, with fashion to open the tradition

Dux, Shaanxi History Museum

A thousand years, with fashion to open the tradition

"Laxia Qin, Zhejiang Province three Mingqi" Museum

A thousand years, with fashion to open the tradition

Ceng Houyi chimes, Hubei Province Museum

Each museum recommends 3 Treasures of the town hall to be selected by the public.

Every treasure has a national treasure guardian who is bound with them. They will talk with different guardians in different ways to tell the past and present of the national treasure, and interpret the gene code of Chinese culture.

With the nine famous museum gate to push away, the 27 "national treasures" of the legend will be announced one by one...... Careful planning, a thousand years, the use of fashion to open the tradition, "national treasure" "let the national treasure live."

The "record variety" makes the national treasure speak

The museum is an important palace for protecting and inheriting human civilization, and it is a bridge connecting the past, the present and the future. Every cultural relic is a genetic code that records the blood of a nation; every museum is a treasure house of genes to protect Chinese civilization. "National treasure" is not only the manifestation of cultural relics exhibition, culture, there is a deeper meaning, is to arouse public attention to protect cultural relics protection, civilization and spontaneous interest in entering the museum, so that the daily life of ordinary people and the museum is established. However, it is not easy to get the effect and the effect of communication.

Dan Jixiang, director of the the Imperial Palace Museum, said: "the museum has entered a golden era of rapid development. Collections are constantly gathering and exhibitions are continuously enriched. Do we have enough of them? Not enough. A museum is not really a contribution to the development of the economy and society, and it depends on how much you use your resources to enrich people's life. In this respect, we have a long way to go. "

Data show that despite the abundant resources of Chinese culture and resources, the utilization rate is not high. Chinese people enter museums every two years on average. In European and American countries, residents go to museums three to five times a year on average. On the one hand, the increasingly impetuous social mentality makes it difficult for people to immerse in it, and feel the charm of cultural relic. On the other hand, the old and dull way of exhibition and deep and obscure explanation make it difficult for people to get close to each other.

How to open the museum's "wonderful", make it really "alive", "affinity", "national treasure" is the use of the national television media leading level, explore an essay meaning and try.

"National treasure" by CCTV and the Imperial Palace, Shanghai Museum, Nanjing Museum, Hunan Museum, Henan Museum, Shaanxi Museum of history, Hubei Provincial Museum, Zhejiang Provincial Museum, Liaoning Province Museum, National Museum (hospital) to join in the cultural field of deep mining.

The general director, producer Yu Lei will program form is defined as "large cultural exploration program", "we put the fusion application of documentaries and variety of two kinds of writing techniques, record type variety belongs to a new creation, its cultural core, variety of shell, record temperament, to create a new expression". It is not difficult to see that the "national treasure" tries to break the "quiet" of the cultural relics through a series of efforts to bring about vividness, flow and shake. Lang Kun, the director of CCTV variety show, said: "the national treasure" has entered the cultural programs from the new incision, bringing together the top resources in the field, plus our experience gained from many years of innovation, and we are confident that we will create a new benchmark for cultural programs.

The national treasure will be carried out in two stages. In the first stage, three national treasures were recommended by each museum in the nine museums. After the show, they were selected by the public. Finally, each household selected one. In the second stage, a grand exhibition was held on the topic of "national treasure". The exhibits were nine national treasures selected. Zhang Yiwu, a professor of Chinese culture and a professor of Peking University, said that "the national treasure" is a real, comprehensive and three-dimensional cultural treasure of the Chinese nation.

Cultural heritage has become a new hot spot

"How young are we? It will go up and down for five thousand years. " "National treasure" 001 commentator Guoli Zhang opened this sentence, touched a lot of people.

On the TV screen, after the "poetry and words hot" and "reading aloud", the popular cultural variety show has been in the same trend.

"When the subdivision of literature and other subjects is consumed collectively, we should focus on the future and explore new directions." CCTV deputy editor Zhu Tong pledged that CCTV will continue to force the original cultural programs, from the source to uphold the high quality and creative pattern, excellence, carved fine grinding, CCTV program brand culture and innovation level.

Chinese civilizationWang Ximeng's "a map of the thousand li River", the Museum of the Imperial Palace

A thousand years, with fashion to open the tradition

Dux, Shaanxi History Museum

A thousand years, with fashion to open the tradition

"Laxia Qin, Zhejiang Province three Mingqi" Museum

A thousand years, with fashion to open the tradition

Ceng Houyi chimes, Hubei Province Museum

Each museum recommends 3 Treasures of the town hall to be selected by the public.

Every treasure has a national treasure guardian who is bound with them. They will talk with different guardians in different ways to tell the past and present of the national treasure, and interpret the gene code of Chinese culture.

With the nine famous museum gate to push away, the 27 "national treasures" of the legend will be announced one by one...... Careful planning, a thousand years, the use of fashion to open the tradition, "national treasure" "let the national treasure live."

The "record variety" makes the national treasure speak

The museum is an important palace for protecting and inheriting human civilization, and it is a bridge connecting the past, the present and the future. Every cultural relic is a genetic code that records the blood of a nation; every museum is a treasure house of genes to protect Chinese civilization. "National treasure" is not only the manifestation of cultural relics exhibition, culture, there is a deeper meaning, is to arouse public attention to protect cultural relics protection, civilization and spontaneous interest in entering the museum, so that the daily life of ordinary people and the museum is established. However, it is not easy to get the effect and the effect of communication.

Dan Jixiang, director of the the Imperial Palace Museum, said: "the museum has entered a golden era of rapid development. Collections are constantly gathering and exhibitions are continuously enriched. Do we have enough of them? Not enough. A museum is not really a contribution to the development of the economy and society, and it depends on how much you use your resources to enrich people's life. In this respect, we have a long way to go. "

Data show that despite the abundant resources of Chinese culture and resources, the utilization rate is not high. Chinese people enter museums every two years on average. In European and American countries, residents go to museums three to five times a year on average. On the one hand, the increasingly impetuous social mentality makes it difficult for people to immerse in it, and feel the charm of cultural relic. On the other hand, the old and dull way of exhibition and deep and obscure explanation make it difficult for people to get close to each other.

How to open the museum's "wonderful", make it really "alive", "affinity", "national treasure" is the use of the national television media leading level, explore an essay meaning and try.

"National treasure" by CCTV and the Imperial Palace, Shanghai Museum, Nanjing Museum, Hunan Museum, Henan Museum, Shaanxi Museum of history, Hubei Provincial Museum, Zhejiang Provincial Museum, Liaoning Province Museum, National Museum (hospital) to join in the cultural field of deep mining.

The general director, producer Yu Lei will program form is defined as "large cultural exploration program", "we put the fusion application of documentaries and variety of two kinds of writing techniques, record type variety belongs to a new creation, its cultural core, variety of shell, record temperament, to create a new expression". It is not difficult to see that the "national treasure" tries to break the "quiet" of the cultural relics through a series of efforts to bring about vividness, flow and shake. Lang Kun, the director of CCTV variety show, said: "the national treasure" has entered the cultural programs from the new incision, bringing together the top resources in the field, plus our experience gained from many years of innovation, and we are confident that we will create a new benchmark for cultural programs.

The national treasure will be carried out in two stages. In the first stage, three national treasures were recommended by each museum in the nine museums. After the show, they were selected by the public. Finally, each household selected one. In the second stage, a grand exhibition was held on the topic of "national treasure". The exhibits were nine national treasures selected. Zhang Yiwu, a professor of Chinese culture and a professor of Peking University, said that "the national treasure" is a real, comprehensive and three-dimensional cultural treasure of the Chinese nation.

Cultural heritage has become a new hot spot

"How young are we? It will go up and down for five thousand years. " "National treasure" 001 commentator Guoli Zhang opened this sentence, touched a lot of people.

On the TV screen, after the "poetry and words hot" and "reading aloud", the popular cultural variety show has been in the same trend.

"When the subdivision of literature and other subjects is consumed collectively, we should focus on the future and explore new directions." CCTV deputy editor Zhu Tong pledged that CCTV will continue to force the original cultural programs, from the source to uphold the high quality and creative pattern, excellence, carved fine grinding, CCTV program brand culture and innovation level.

Chinese civilization