同程旅游与迪拜旅游局深度合作发力品质游

北京1月5日电 （田虎）随着中国旅游市场消费升级，国人出境游玩的要求越来越高，也越来越会玩。如果是到以豪华酒店扎堆的迪拜等中东地区的话，更是航班、酒店要全部升级，常规的国际五星酒店已经难以抢到国人的眼球了。为适应旅游需求的变化，同程旅游继续加强与迪拜官方的合作，在迪拜旅游局支持下，围绕目的地玩法、产品营销、新的主题产品展开全方位合作，设计打造出更多迪拜的旅游度假产品，帮助提升迪拜旅游目的地在中国区的影响力和号召力，预计推广期内将为迪拜目的地带来超过10000人次的游客，2018年赴迪拜的客流量增长达到35%以上。

同程旅游中东非产品部负责人代礼国介绍，自2015年和迪拜旅游局、MERRAS等官方机构合作以来，酒店和航空的高品质资源占比大幅提升。比如同程旅游现在基础的观光型产品，原来5399元是全程国际品牌的四星酒店，在今年也将其中的两晚升级到了五星。“现在观光型的用户也开始对酒店有所要求了，同时航班也选用阿联酋航空A380豪华客机全程往返。”

在中国市场整体消费升级的大形势下，同程在迪拜产品和渠道营销推广上深耕细作，陆续推出了迪拜深度纯玩：非凡迪拜、高端6678星海陆空、沙漠探索、高空体验、去迪拜打太极、畅享购物等主题产品。“以品质为卖点的非凡系列推出以来，曾创下单日单线路收客突破500，抢购活动期间，更是平均每分钟就有一个1个人报名去迪拜，活动期间线路关注数超过了20万。”代礼国说，通过同程预定的赴迪拜旅游的人次屡创新高，获得了迪拜旅游局和其他旅业合作伙伴的高度认可，也让我们的客户真正享受到来自同程旅游和迪拜旅游局共同带来的目的地特惠以及旅游的乐趣。

据了解，迪拜旅游局以购物、亲子、纯玩、探险、蜜月等为主题，引导中国游客玩转迪拜，体验不一样的迪拜之旅。以同程旅游纯玩非凡迪拜线路为例，此产品区别于市场上常规走马观花的行程，精选了迪拜两晚世界上最高的JW万豪酒店，升级了价值1288的七星帆船酒店晚餐+价值588的六星午餐+阿拉伯特色餐，特色项目包含了迪拜沙漠冲沙、加长悍马豪车夜游体验、迪拜博物馆等。

代礼国表示，为了保证游客体验，提升品质，同程旅游的品质游行程均合理安排行程时间，不去购物店且不推任何自费项目，经典景点全覆盖，赠送随身wifi，安排优质领队和导游，全程贴心服务。目前，客户整体满意度达到了99%。

除了产品的持续创新，同程旅游也结合了特色化、多渠道的线上+线下传播优势，利用各大活动进行产品展示和推广，确保客户及时了解到最新的迪拜旅游信息。同程旅游作为中国领先的休闲旅游在线服务商，也将持续为客户提供更优质的服务和产品。

来源：人民网

Tour of the same journey and the deep cooperation of Dubai Tourism Bureau

Beijing, January (Tian Hu) 5 (Tian Hu) with the consumption of China's tourism market, the demand for outbound and outbound tourists is becoming more and more high, and more and more play. If we go to the Middle East area such as Dubai, which is gathered in luxury hotels, we should upgrade all flights and hotels. Regular international five-star hotels are hard to catch the eyes of the Chinese people. In order to adapt to the changing demands of tourism with the way tourism continue to strengthen cooperation with Dubai officials, in support of the Dubai Tourism Bureau, around to play, product marketing, new product theme and expand all-round cooperation, to create a design more Dubai tourism products, to help lift the Dubai tourist destination in China area of influence and appeal, is expected in the promotion period for Dubai to bring more than 10000 visitors, increasing traffic in 2018 in Dubai reached more than 35%.

In the same way, the director of the Middle East non products department, Dai Li Guo introduced that since the cooperation with official agencies such as Dubai Tourism Bureau and MERRAS in 2015, the proportion of high quality resources of hotels and aviation has been greatly improved. For example, Tongcheng tourism is now a basic sightseeing product. The original 5399 yuan is the four-star hotel with international brand, and this year it upgraded to two stars in the same time. "Now sightseeing users have also begun to request the hotel, and the flight also uses the United Arab Emirates A380 luxury airliner all the way back and forth."

The situation in China overall market consumption upgrade, the same way in Dubai products and marketing channels plough, launched in Dubai, Dubai: extraordinary depth of pure play high-end 6678, desert exploration, high-altitude air sea experience, went to Dubai to play Tai Chi, enjoy shopping theme products. Since the launch of the remarkable series of quality selling, the single day single line has broken through 500. During rush shopping activities, there is an average of 1 people signing up to Dubai every minute. During the activity period, the number of lines is more than 200 thousand. Dai Li said, through the same process is scheduled to travel to Dubai the number of record highs, has been highly recognized by the Dubai Tourism Bureau and other tourism partners, also let our customers really enjoy from the same way of tourism and Dubai Tourism Bureau to bring together the destination and preferential tour fun.

It is understood that the Dubai Tourism Bureau to shopping, parenting, adventure, honeymoon, pure play as the theme, guide the tourists China fun Dubai, experience is not the same as the trip to Dubai. In the same way travel pure play extraordinary Dubai line for example, this product is different from the conventional market on schedule, featured two of the Dubai evening world's tallest JW Marriott Hotel Hong Kong, upgrade the value of 1288 star Lugger Hotel dinner + Lunch + 588 of the value of the six characteristics of Arabia meal, characteristics of the project includes the Dubai desert, luxury Hummer the car night experience, Dubai museum.

Dai Li states that in order to ensure the quality of tourist experience, enhance the quality, the parade process with the way tourism are reasonable arrangements for travel time, not to shop and do not push any items at their own expense, the classic attractions full coverage, mini portable WiFi, arrangement of high-quality tour guides, attentive service. At present, the customer's overall satisfaction has reached 99%.

In addition to the continuous innovation of products, Tongcheng tourism also combines the advantages of online and offline dissemination with characteristic and multi-channel, and carries out product exhibition and promotion through major activities, so as to ensure that customers know the latest Dubai tourism information in time. As a leading online service provider for leisure tourism in China, Tongcheng tourism will continue to provide better services and products for customers.