外卖潜规则曝光：别让套路忽悠了你

　据央视财经报道，外卖行业居然有潜规则，不少外卖线上价格竟比堂食价格贵近20%，有的甚至贵一倍，即使用红包返现、首单立减、满减优惠，线上价格仍旧贵于堂食，让不少图省事图实惠的“懒癌晚期”食客震惊。

　　外卖是一个爆发性增长的行业，据统计，2017年我国外卖用户已经超过3亿，外卖经济规模将近2000亿，城市里大大小小的餐馆都是外卖平台的“座上宾”，无论你想吃什么，打开手机，应有尽有，还有不少红包返现、首单立减、满减优惠等减免活动。天冷、下雪等极端天气不想出门，不想去餐馆排队，点一份外卖就好了，只要你在家里或者办公室等一会儿，就会有外卖小哥把饭送到你手中，外卖简直拯救了不用出门还能吃上热乎饭的“懒癌”买家。

　　以往倒贴商家的外卖平台，随着生意爆炸式增长和回本需要，反过来要求商家“上供”，收取商家20%的佣金来支付运营成本并获得盈利，入驻商家为了收支平衡，要不线上涨价，要不缺斤短两，线上所有商家都在做满减活动，如果你不做活动的话，下单量就会下降，而且在平台的排名也会下降，面对越来越多依赖外卖平台的消费者，商家必须接受潜规则的提价套路，不接受套路，就没有生意。

　　羊毛出在羊身上，基本都是变相由消费者买单，外卖小哥风里来、雨里去为我们送餐，这种共情效应，让消费者可以理解线上贵一点的提价行为，毕竟有各种成本。但用满减、红包等障眼法给食客造成太实惠、太划算的假象和错觉，以此扩大营业额，这就不地道了，毕竟“先提价后优惠”这种行为违反了《网络商品和服务集中促销活动管理暂行规定》，属于价格违法行为。而且外卖行业的快速发展也大大增长了餐馆的业绩，餐馆不能只顾赚的盆满钵满，而损害消费者的合法权益，这种不诚信的欺诈行为更令消费者反感。

　　外卖行业不能靠站在忽悠消费者的基础上畸形发展，商家要嗅到外卖行业爆炸式发展背后的商机，薄利多销也能获得更多收益，我们还需要外卖平台积极开发其他盈利模式，转向付费广告、竞争广告位等其他盈利模式，引领商家拓展更加广阔的市场空间，吸引更多外卖消费群体，从而获得平台、商家、消费者三者共赢的健康局面。

来源：东北新闻网

Takeout rule exposure: do not let the routines flicker

According to CCTV financial reports, takeaway industry had the unspoken rule, many online takeaway price than eat expensive nearly 20%, some even twice as expensive, namely the use of red back now, the first single minus, full cut deals, online price is still expensive to eat, so many convenient affordable lazy cancer late shocked diners.

Takeaway is an explosive growth of the industry, according to statistics, in 2017 China's takeaway takeaway economy has more than 300 million users, the size of nearly 200 billion in the city, large and small restaurants are takeaway platform "guest", no matter what you want to eat, open mobile phone, everything, there are a lot of red back now, the first single minus, full other less favorable relief activities. Cold weather, snow and other extreme weather, do not want to go out, do not want to go to a restaurant queuing, a takeaway is good, as long as you are at home or in the office for a while, will go by the meal delivered to you, simply do not go out to save the food can eat hot meals "lazy cancer buyers".

The merchant lose platform takeaway business with the explosive growth and the need to return, in turn demanded "for", businesses receive a commission of 20% to pay operating costs and achieve profitability, settled businesses in order to balance, or online prices, or online Quejinduanliang, all businesses are doing full reduction activities, if you do not activities, the order quantity will decrease, but also decreased in the platform rankings, face more and more rely on takeaway platform consumers, businesses must accept the unspoken rule by routine, do not accept the routine, there is no business.

In the long run, are disguised by consumers, the wind and rain to go by our room, the empathy effect, so that consumers can understand the behavior of online price a little expensive, after all, there are a variety of cost. But with the full reduction, such as red cover too affordable, too illusion, for diners, to expand sales, this is not authentic, "after all the first price preferential behavior" in violation of the "Interim Provisions" on goods and services network promotion activity management, which belongs to the illegal price. Moreover, the rapid development of the takeaway industry has also greatly increased the performance of restaurants. Restaurants can't only earn enough money to damage the legitimate rights and interests of consumers, but this dishonest fraud is even more objectionable to consumers.

Takeaway industry can not rely on the station based on the abnormal development of fudge consumers, businesses need to smell the explosive development of takeaway industry behind the business, small profits but quick turnover can get more income, we also need to actively develop other takeaway platform profit model, to pay advertising, advertising and other competitive profit model, leading businesses to develop a broader market take out space, to attract more consumer groups, so as to obtain the health situation of the platform, businesses and consumers three win-win.