迪士尼巨资收购福斯 X战警、复仇者联盟终成一家

　　X战警

　　复仇者联盟

　　近日迪士尼公司宣布，将以524亿美元（约合人民币3460亿元）收购传媒大亨默多克旗下21世纪福斯（以下简称福斯）的大部分资产。如果算上迪斯尼还将承担的福斯公司约137亿美元的净债务，这笔交易总金额将达到约660亿美元（约合人民币4356亿元）。

　　由此，过去的好莱坞“六大”——迪士尼、华纳、20世纪福斯、环球、派拉蒙和索尼哥伦比亚——以后变成了“五大”。出品了“白雪公主”的迪士尼和“阿凡达”制片方20世纪福斯将强强联合，应对以Netflix为首的新兴竞争者。

　　524亿美金聘礼，

　　白雪公主结缘阿凡达

　　虽然524亿美金聘礼不轻，但这笔买卖从长远来看是划算的。对影迷来说，二者联手后未来的作品让人充满想象，《辛普森一家》《泰坦尼克号》《阿凡达》等IP的加入将使迪士尼作品种类更加丰富，而X战警、死侍将回归迪士尼旗下的漫威大家庭，金刚狼终于可以加入“复仇者联盟”了。

　　合并后的迪士尼与福斯将成为好莱坞当之无愧的领头羊，有可能会占据美国本土40%的票房市场。有业内人士认为，福斯可能会作为一个制片品牌，保留在迪士尼工作室中，类似于皮克斯和漫威；而福斯的两大电影系列——《阿凡达》与《X战警》——肯定将是重点布局的对象。

　　《阿凡达》凭借近28亿美元的全球票房，依然占据世界票房宝座头把交椅。《阿凡达》的四部续集据说福斯投资了10亿美元，而佛罗里达州奥兰多的迪士尼世界中，已建起了“阿凡达主题公园”，迪士尼当然会将品牌在主题公园和周边产品方面做到功效最大化。

　　因为当年的一份协议，“X战警”的版权一直在福斯手中。二者合并后，将漫画中共同出现、电影中却从未同框的角色聚集在一起，会产生更多的商业机会。网友已构想了很多脑洞大开的情节，比如“金刚狼大战美国队长、“X教授跟奇异博士斗烧脑”等等。同类型IP还有《神奇四侠》系列。

　　开发流媒体服务，死磕Netflix

　　近年来，媒体格局发生了翻天覆地的变化。在线娱乐方式的兴起，导致数百万付费电视用户转向流媒体平台。今年8月，备感压力的迪士尼宣布了将在2019年撤下其所有在Netflix平台上发布的电影，这意味着，以后在Netflix上看不到《冰雪奇缘》、《复仇者联盟》等电影了。

　　与此同时，迪士尼推出直接面向消费者的品牌流媒体服务，与Netflix从合作方变成竞争对手。这次收购中，福斯30%的Hulu股份就对迪士尼很重要。Hulu和Netflix同为美国最受欢迎的视频网站之一，迪士尼本身就拥有30%Hulu的股份，加上福克斯30%的股份，将实现对Hulu的绝对控股权。

　　不过，就在昨天，数家市场研究公司表示，Hulu在观众争夺战中与Netflix之间的差距越来越大。普华永道的研究表明，Netflix在美国的观众人数逐渐接近全美付费电视观众总数。市场研究公司IHS Markit的报告则表明，Netflix在付费订户上继续拉大较之于Hulu的领先优势。看来，迪士尼想在新战场扭转战局，并不是一件容易的事。

来源：羊城晚报

Disney's huge acquisition of the FOS X war - men and the Avengers' Union

　　X战警

　　复仇者联盟

Recently, Disney announced that it will buy up most of its assets of Murdoch, a media tycoon under the US $52 billion 400 million (346 billion yuan) in twenty-first Century. If we calculate the net debt that will be borne by Disney, which is about 13 billion 700 million dollars, the total amount of the transaction will reach about 66 billion yuan (435 billion 600 million yuan).

As a result, the past six big Hollywood -- Disney, Warner, twentieth Century FOS, globe, paramount and SONY Columbia -- became the five largest. The "Snow White" Disney and the "Avatar" producer in twentieth Century will unite to deal with new competitors headed by Netflix.

52 billion 400 million dollars dowry,

Snow White has a relationship with Afanda

Although the $52 billion 400 million sale of the dowry is not light, but in the long run is good. For fans, the two together after future works make people full of imagination, "the Simpson family" "Titanic", "Afanda" and the addition of IP will make the works of Disney species more abundant, and the X-Men X, Deadpool will return to the marvel family owned by Disney, Wolverine can finally join the Avengers the alliance ".

The merged Disney and Fus will become the well deserved leader in Hollywood, which may occupy 40% of the American box office market. According to the insiders, FOSS may be retained as a producer brand in Disney studio, similar to Picks and man Wei. Afanda's two movie series -- X and the war police -- will definitely be the objects of key layout.

"Afanda", with nearly $2 billion 800 million worldwide, still occupy the world treasure box office humpback chair. The four sequel of Afanda is said to have invested $1 billion by Fox, while Afanda's theme park has been built in Disney world of Florida. Disney will certainly maximize the effectiveness of the brand in theme parks and surrounding products, in the world.

Because of an agreement at the same time, the copyright of the "X war men" has been in the hands of fox. After the combination of the two, the combination of the comics and the never - frame roles in the film will produce more business opportunities. Netizens have conceived a lot of big holes in the brain, such as "the wolves war captain of the United States," Professor X and bizarre PhD "and so on. The same type of IP and the "magic four" series.

The development of streaming media service, Sike Netflix

In recent years, the media pattern has undergone dramatic changes. The rise of online entertainment has led millions of pay TV users to a streaming media platform. In August this year, under pressure Disney will be announced in 2019 to withdraw all of its release on the Netflix platform of the film, this means that after Netflix can not see the "frozen" and "the Avengers" and other films.

At the same time, Disney launched a direct consumer oriented brand streaming service, and Netflix became a competitor from the partner. In the acquisition, Hulu's 30% shares were important for Disney. Hulu and Netflix are one of the most popular video sites in the United States. Disney owns 30%Hulu shares and 30% of Fawkes's shares will achieve absolute control of Hulu.

However, just yesterday, several market research companies said the gap between Hulu and Netflix was growing. PWC's research shows that the number of Netflix viewers in the United States is getting closer to the total number of pay TV viewers in the United States. Market research firm IHS Markit report shows, Netflix continues to lead a large compared to Hulu in paying subscribers on. It seems that it is not easy for Disney to reverse the war in the new battlefield.