亚马逊发布年度阅读榜单 解读2017年中国读者阅读特征与趋势

Amazon's annual reading list reads the reading features and trends of Chinese readers in 2017

　　■贾平凹当选为“2017亚马逊海外最具影响力中国作家”。

　　解读2017年中国读者阅读特征与趋势,“年度新锐作家”大都同时出版纸书电子书

　　2017亚马逊年度阅读盛典近日在北京举行,北京-亚马逊中国与出版机构、作家以及各界合作伙伴,共同盘点和回顾了2017年国内的阅读热点与趋势,发布了基于亚马逊阅读大数据产生的一系列年度阅读榜单。

　　其中,亚马逊首次联合新华网、全民阅读官网,发布“2017十大文化阅读热点事件”;基于亚马逊中国纸质书和Kindle电子书的大数据,发布系列年度榜单,包括 “2017亚马逊中国年度纸质图书畅销榜”和“2017亚马逊中国Kindle年度付费电子书畅销榜”两大书榜,还有“2017亚马逊中国年度纸质图书作家榜”和“2017亚马逊中国Kindle年度付费电子书作家榜” 两大作家榜。著名作家贾平凹先生当选为“2017亚马逊海外最具影响力中国作家”。除此之外,亚马逊还颁发了“2017亚马逊中国年度纸电同步先锋奖”和“2017亚马逊中国年度新锐作家”两项年度大奖。

　　今年年度书榜解析

　　自2004年进入中国,亚马逊中国每年都会发布年度图书榜单,目前已经连续13年发布纸质图书榜、连续5年发布Kindle年度电子书榜,记录了历年中国读者的阅读特点。从今年的榜单看,主要有以下特点:

　　《解忧杂货店》持续畅销4年,成为2017年亚马逊最畅销图书。该书自2014年出版以来,已经连续四年进入亚马逊中国纸质书以及Kindle付费电子书榜的前十。

　　内容付费、影视剧热播等2017年社会热点对阅读影响显著。

　　社科类图书受青睐,经典作品呈回归之势。

　　Kindle电子书为古典名著、套装书、新书等拓展更多阅读群体。

　　用户阅读趋势”解析

　　纸电同步渐成趋势,纸书和电子书的相互促进效应明显。根据亚马逊中国的数据显示,2017年重点书籍纸电同步发行的比率与去年相比增长近60%,纸书和电子书同步发行渐成趋势。

　　Kindle Unlimited电子书包月服务用户数翻倍,用户阅读总量明显提升。

　　新锐作家深度参与市场

　　今年评选出的新锐作家有一个共同的特点,他们中的大多数已经通过自己的付费课程或在社交平台拥有一批忠诚的读者,且其写作出版的图书均同时拥有纸书和电子书两种介质,这也与今年读者的阅读趋势相一致。

　　部分榜单

　　纸质书畅销榜(前五)

　　1. 《解忧杂货店》

　　2. 《我们仨》

　　3. 《宝宝第一套好性格养成书:皮特猫》

　　4. 《白夜行》

　　5. 《人类简史:从动物到上帝》

　　Kindle电子书畅销榜(前五)

　　1. 《三体全集》

　　2. 《解忧杂货店》

　　3. 《福尔摩斯探案全集》

　　4. 《人民的名义》

　　5. 《巨人的陨落》

　　年度纸质图书作家榜

　　1. 东野圭吾

　　2. 尤瓦尔·赫拉利

　　3. 杨绛

　　4. 加西亚·马尔克斯

　　5. 蒋勋

　　2017新锐作家及其代表作(排名不分先后)

　　1. 成甲 《好好学习:个人知识管理精进指南》

　　2. 蔡垒磊 《认知突围:做复杂时代的明白人》

　　3. 二混子 《半小时漫画中国史》

　　4. 黄有璨 《运营之光:我的互联网运营方法论与自白》

　　5. 黄执中等 《好好说话:新鲜有趣的话术精进技巧》

　　6. 李淼 《给孩子讲量子力学》

　　7. 王晓磊 《六神磊磊读唐诗》

　　8. 王小圈 《如何成为一个有趣的人》

　　9. 张玮 《历史的温度:寻找历史背面的故事、热血和真性情》

Amazon's annual reading list reads the reading features and trends of Chinese readers in 2017

Reading the reading features and trends of Chinese readers in 2017, most of the new writers of the year have published e-books at the same time.

2017 Amazon annual reading ceremony held recently in Beijing, Beijing - China publishers, writers and Amazon and all partners, joint inventory and review of the reading focuses on domestic trend in 2017, Amazon released a series of annual reading from reading list based on big data.

Among them, the first joint xinhuanet.com, Amazon's official website released the "20 thousand and 170 national reading, reading culture of hot events"; big data Chinese books and Amazon Kindle e-book based on the published series of annual list, including the "2017 annual paper books bestseller Amazon Chinese" and "2017 China Kindle annual pay e-book Amazon bestseller book" two the list, there are "2017 annual book writer Chinese Amazon list" and "2017 Chinese Kindle annual pay Amazon ebook writers list" two great writers list. Mr. Jia Pingwa, a famous writer, was elected "the most influential Chinese writer of the 2017 Amazon." In addition, Amazon also awarded the 2017 annual awards of "Amazon China's annual electric power synchronization Pioneer Award" and "the 2017 Amazon China's top cutting-edge writers" two annual awards.

This year's book list analysis

Since its entry into China in 2004, Amazon has published the annual book list every year. It has published the printed book list for 13 years and released the Kindle e-book list for 5 consecutive years, recording the reading characteristics of Chinese readers over the years. From this year's list, there are the following characteristics:

"Grief grocery store" continued selling for 4 years, in 2017 to become the Amazon's best-selling books. Since its publication in 2014, the book has been in the top ten of the Amazon's Chinese paper book and the Kindle pay e-book list for four consecutive years.

The social hot spots in 2017 have a significant impact on reading, such as content payment, film and TV play and so on.

The social science books are favored and the classic works are in the return.

Kindle e-books expand more reading groups for classical books, suit books and new books.

Analysis of user reading trend

The paper and electronic books have an obvious effect on the mutual promotion of paper and electronic books. According to the data of Amazon China, the ratio of key books and printed paper in 2017 increased by nearly 60% compared with that of last year. The simultaneous issuance of paper books and e-books is becoming a trend.

The number of users of the Kindle Unlimited book is doubled, and the total amount of users' reading has been significantly improved.

New and sharp writers are deeply involved in the market

The writer selected this year have a common characteristic, most of them have been paid by their own courses or have a group of loyal readers in the social platform, and the writing of books published both paper books and e-books have two kinds of medium, which is consistent with the readers' reading trend this year.

Part of the list

Paper book bestseller list (top five)

1. "grief grocery store"

2. "we Sa"

3. "baby's first good character book: Pitt cat"

4. "white nocturnal"

5. "a brief history of human beings: from animals to God"

Kindle e-book bestseller list (top five)

1. "three body complete works"

2. "grief grocery store"

3. "Sherlock Holmes"

4. "the name of the people"

5. "the fall of the giant"

Annual paper book writer list

1. Keigo Higashino

2. Yuval Grali

3. Yang Jiang

4. Garcia Marcks

5. Jiang Xun

2017 new writers and their representative works (ranking without succor)

1. Cheng a "good study: a guide to personal knowledge management"

2. Cai Leilei's "cognitive breakthrough: a man of understanding in a complex era"

3. x two "half an hour China comic history"

4. yellow light: "can have operations on the Internet and operation method of my confession"

5. Huang hold medium "good talk: fresh and interesting words and skill"

6. Li Miao "talk about quantum mechanics for children"

7. Wang Xiaolei "Liushen Leilei Tang poetry"

8. "how to be a king or interesting person"

9. pieces of "the temperature of history: the story of the back of history, the hot blood and the true nature"