Red landmarks need to "live" to make the spirit and value they carry "live" in people's hearts and make the people feel and understand; It is more necessary to "move" and let the red resources play a greater social value through the interaction between the government and the public and the interaction between history and contemporary times。
There is a Yanqiao road in Hefei, Anhui Province, which is not long and more than 1200 meters. It comes from the words "Yan" and "Qiao" in the names of revolutionary martyrs Chen Yannian and Chen qiaonian. It is located in the northwest of the intersection of Jixian road and bustling Avenue.
For some time, with the popularity of the TV series "the awakening era", the heroic deeds of Chen Duxiu and his son, especially Yannian and Qiao Nian brothers, have been well known to more people. Yanqiao road has become a landmark for everyone to cherish the memory of the martyrs. Every holiday, citizens and students spontaneously stop to mourn, and tourists from all over the world come here to remember. Under the road signs, flowers repose sorrow; On the railing, the red scarf fluttered in the wind; In the card, touching words are placed in admiration.
The vivid and novel way of telling the story of the past can only resonate with the vivid and moving way of film and television, which can only bring about the vivid and moving effect of the past. "Yanqiao road" is short and "Jixian road" is long, leading to an end: "prosperous Avenue". Comments and insights from netizens are a vivid portrayal of red education.
In addition, the local government has keenly grasped the heat and effect brought by film and television dramas, cleverly excavated and effectively stimulated red resources, and achieved good results. Last year, when Yanqiao road was noticed by some netizens, the relevant local departments quickly erected billboards at the intersection to introduce the life stories of the Chen brothers. After that, a series of improvement measures were taken: it was approved to rename a primary school on Yanqiao road as "Yanqiao Road Primary School", re plan, close construction, upgrade and transform Yanqiao Road, and strive to build another red landmark in Hefei. These measures were not only praised by netizens as "the correct way to open 'star chasing', but also further enhance the popularity of Yanqiao road and further activate red resources. Only when government departments, social organizations and citizens resonate at the same frequency, can "Internet red" be "long red" and "traffic" become "energy".
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