从养猪女涛涛 到直播带货刘一刀



十一届三中全会结束了粉碎“四人帮”之后两年中,党的工作在徘徊中前进的局面,实现了建国以来党的历史的伟大转折,也正是在1978年,喇叭裤、披肩发、迪斯科风靡全国。

After the Third Plenary Session of the Eleventh Central Committee ended the two years after the smashing of the gang of four, the party's work was on the verge of progress, realizing the great turning point in the party's history since the founding of the people's Republic of China. It was also in 1978 that bellbottomed trousers, shawls and hair, and disco were all the rage in the country.


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同年7月12日,刘氏有女出生于江西南昌,单名一个涛字,长大后成为名噪全国的内地著名影视女演员、歌手 。

On July 12 of the same year, Liu's daughter was born in Nanchang, Jiangxi Province, with a single name of Tao. When she grew up, she became a famous film actress and singer in mainland China.


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南昌是一座悠久的历史文化名城。南昌境内的安义曾出土过五十万年前的旧石器。

Nanchang is a famous city with a long history and culture. Anyi in Nanchang once unearthed the Paleolithic tools 500 thousand years ago.


早在五千多年前,就已有人在此生产生活。至三千年前的南昌当时的土著居民有“三苗”之称,三苗为炎帝神农氏后裔。三苗时期南昌北至艾溪湖,南至青云谱,这一弧形地带形成了古代南昌居民的聚集区。

As early as five thousand years ago, people have been living and producing here. To three thousand years ago, Nanchang's Aboriginal people at that time had the name of "Sanmiao". Sanmiao was the descendants of Shennong, Emperor Yan. During the Sanmiao period, Nanchang reached Aixi Lake in the north and Qingyun spectrum in the south. This arc formed the gathering area of ancient Nanchang residents.


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秦属九江郡,浔阳,郡治设在寿春(今安徽寿县)。据《汉书》记载,前202年(汉高祖5年)刘邦在垓下打败项羽之后,派大将灌婴率兵平定江南“吴、豫章、会稽郡”。灌婴平定豫章后,立即设官置县,首立南昌县为豫章郡之附郭,取吉祥之意“昌大南疆”、“南方昌盛”为县名,颖阴侯灌婴奉命驻军当地,修筑“灌城”,次年修筑城池,城址在今南昌火车站东南约4千米的黄城寺,城周长十里八十四步,称为“灌婴城”,开创南昌建城史。

Qin belongs to Jiujiang county and Xunyang county. The county government is located in Shouchun (now Shouxian County, Anhui Province). According to the records of Hanshu, after Liu Bang defeated Xiang Yu in Cuan in 202bc (the 5th year of Gaozu of Han Dynasty), Liu Bang sent a general to take charge of infanticide and lead troops to pacify "Wu, Yuzhang and Huiji counties" in the south of the Yangtze River. After Guanying calmed down Yuzhang, it immediately set up a government-owned county. Nanchang County was first established as the adjunct of Yuzhang County, taking the auspicious meaning of "Changda Nanjiang" and "Southern prosperity" as the county name. Yingyin Hou Guanying was ordered to garrison in the local area to build "Guancheng". The next year, he built a city. The city site is located in Huangcheng temple, about 4 kilometers southeast of Nanchang railway station. The city perimeter is 10 miles and 84 steps, which is called "Guanying city", creating the south History of changjiancheng.


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南昌自古以来就被誉为“襟三江而带五湖,控蛮荆而引瓯越”之地,是中国唯一一个毗邻长江三角洲、珠江三角洲和闽南金三角的省会中心城市,是连接三大重要经济圈(长江三角洲、珠江三角洲、海峡西岸经济区)的省际交通廊道。

Since ancient times, Nanchang has been known as "the place with three rivers and five lakes, controlling the wild and Jing and leading Ouyue". It is the only provincial capital center city adjacent to the Yangtze River Delta, the Pearl River Delta and the Golden Delta in Southern Fujian. It is an inter provincial transportation corridor connecting the three major economic circles (the Yangtze River Delta, the Pearl River Delta and the Economic Zone on the west side of the Straits).


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虽然出身名城,但刘涛出生在一个普通的家庭,家中姐妹众多,生活过得很清贫。很小的时候,许多家务事都是刘涛在做。刚上初中,她就能凭粮本买米;一学会骑自行车,就开始给家里换煤气 。

Although born in a famous city, Liu Tao was born in an ordinary family with many sisters and lived in poverty. When I was very young, Liu Tao was doing a lot of housework. As soon as she was in junior high school, she was able to buy rice on the basis of grain cost; as soon as she learned how to ride a bicycle, she began to change the gas at home.


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1993年,15岁的刘涛读高二时被选入南京军区集团军文工团,在当文艺兵的三年里,她每天早上5点起床,6点集合,除了军事训练就是学习舞台表演,不管是小品、相声,还是舞蹈、音乐剧,她几乎全都要参加,而且一直挑战不同的角色。同时,她还坚持每天长跑3公里,过着挑水、种菜、养猪等简单又艰苦的生活   。

In 1993, Liu Tao, 15, was selected as a senior in Nanjing military area group. During her three years as a literary and art soldier, she got up at 5 a.m. and gathered at 6 a.m. every day. In addition to military training, she learned to perform on the stage. Whether it was skits, crosstalk, dance or musical, she had to take part in almost all of them and always challenged different roles. At the same time, she also insists on running 3 kilometers a day, living a simple and hard life of carrying water, planting vegetables, raising pigs and so on.


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穷人的孩子早当家,自古人才多磨难。贫苦与挫折成为刘涛不断奋进的力量源泉,也为她塑造了宝贵的美好品德。

The children of the poor have been in charge of their families since ancient times. Poverty and frustration have become the source of Liu Tao's continuous efforts, as well as her precious and beautiful character.


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2000年,刘涛因出演情景剧《外来媳妇本地郎》进入演艺圈  。

In 2000, Liu Tao entered the performing arts circle for her role in the sitcom "foreign daughter-in-law and local man".


2003年,凭借古装剧《还珠格格3之天上人间》被观众熟知;同年,她因古装武侠剧《天龙八部》获得金南方奖最具魅力女演员奖。

In 2003, she was well known by the audience for her costume play "Huanzhugege 3: Heaven and earth"; in the same year, she won the Golden South Award for the most attractive actress for her costume martial arts drama "eight parts of Tianlong".


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2006年,主演古装神话剧《白蛇传》。

In 2006, he starred in the ancient costume myth drama white snake.


2013年,因主演都市情感剧《老有所依》获得第10届金鹰电视艺术节最佳表演艺术女演员奖及第27届中国电视金鹰奖观众喜爱的电视剧女演员  。

In 2013, she won the best performing art actress award of the 10th Golden Eagle TV Art Festival and the favorite TV actress of the 27th Golden Eagle Award for her role in the urban emotional drama "the old has a base".


2014年,发行首张个人音乐专辑《最好的时光》,专辑中的歌曲《勇敢爱情》获得第17届全球华语榜中榜金曲奖。

In 2014, the first personal music album "the best time" was released, and the song "brave love" in the album won the Golden Melody Award in the 17th global Chinese list.


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2015年,刘涛因主演古装传奇剧《琅琊榜》获得第1届中国电视剧品质盛典年度最受欢迎女演员;同年,她凭借古装剧《芈月传》获得第22届上海电视节白玉兰奖最佳女配角及第11届中国金鹰电视艺术节最具人气女演员。

In 2015, Liu Tao won the most popular actress of the first China TV series quality festival for her role in the legendary ancient costume drama "Langya list"; in the same year, she won the best supporting actress of the twenty-second Shanghai TV Festival White Magnolia Award and the most popular actress of the 11 China Golden Eagle TV Arts Festival for her ancient costume drama "Legend of MI Yue".


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2016年,因主演都市职场剧《欢乐颂》获得第2届中国电视剧品质盛典年度观众喜爱的品质剧星 ;同年,她还获得了跨界音乐真人秀节目《跨界歌王》第一届的冠军。

In 2016, she won the audience's favorite quality drama star of the 2nd China TV drama quality festival for her role in the urban workplace drama Ode to joy; in the same year, she also won the first champion of the cross border music reality show cross border singer.


2017年1月,她三度登上央视春晚舞台  ;随后,继续主演都市励志剧《欢乐颂2》、古装剧《虎啸龙吟》。9月,主演的动作片《英伦对决》上映。

In January 2017, she was on the CCTV Spring Festival Gala stage for three times; later, she continued to star in the urban inspirational drama Ode to joy 2 and the ancient costume drama Huxiao Longyin. In September, the leading action film "the British duel" was released.


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2019年,继续登上央视春晚舞台表演《请茶歌》。11月,刘涛获第26届华鼎奖中国当代题材电视剧《我们都要好好的》最佳女演员提名。

In 2019, he will continue to perform "tea song" on CCTV Spring Festival Gala stage. In November, Liu Tao was nominated as the best actress of the 26th Huading Award for Chinese Contemporary TV series "we all want to be good".


2020年1月23日,武汉发布封城通告,新冠病毒肺炎疫情肆虐全球。疫情期间,明星无戏可拍,转型直播带货,却能量惊人。

On January 23, 2020, Wuhan issued the notice of closure of the city, and the epidemic of new coronavirus pneumonia spread all over the world. During the epidemic, stars have no drama to shoot, and they have transformed to live broadcast with goods, but their energy is amazing.


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2020年5月9日,刘涛入职阿里,花名“刘一刀”,14日在淘宝开启了自己的直播首秀,三个小时的时间,吸引2100万人次进入直播间,成交额高达1.48亿元,全场补货超过20次。

On May 9, 2020, Liu Tao joined Ali and took the name of "Liu Yidao". On April 14, he opened his first live show on Taobao. In three hours, he attracted 21 million people to enter the live room, with a turnover of up to 148 million yuan and more than 20 replenishments.


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影视行业冰冻时期,直播吸粉能够保持明星自身的热度和知名度,这也是吸金的基础。而吸金,不只是卖货,还能与经纪公司、商家、平台形成积极互动,寻求更多资源,提升自身商业价值,与吸粉、带货形成良性循环。

During the freezing period of the film and television industry, live broadcast fans can maintain the popularity and popularity of the stars themselves, which is also the basis of attracting gold. While attracting gold is not only selling goods, but also actively interacting with brokerage companies, businesses and platforms, seeking more resources, improving their commercial value, and forming a virtuous circle with attracting powder and carrying goods.


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有志者事竟成,与正在拼搏中的你共勉!

Where there's a will, there's a way. I want to share with you!


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陈攀Melody
2020-05-29 17:16:32
厉害了直播带货!!